Rihanna at the EMA on Nov. 7, Emma Roberts at the Teen Choice Awards on Aug. 8, Anna Paquin at the Primetime Emmy Awards on Aug. 29.
We were a hung jury on whether red eye shadow was hot or not until we spotted Rihanna at the 2010 EMA on Nov. 7, Emma Roberts at the 2010 Teen Choice Awards on Aug. 8, and Anna Paquin at the 2010 Primetime Emmy Awards on Aug. 29 rocking the daring look. OK, confession: We tried (ONCE!) to wear the grenadine hue on our lids, and it looked more rash-like than avant-garde. So not cute. Turns out we were doing it all wrong. "Red eye shadow can be scary for people, but if you apply it in the right way it can really make eyes pop," says Hannah Murray, a Topshop makeup artist.
Here's how to ace the lid look...
For a fresh approach, sweep a single layer of red shadow — try Topshop Matte Eyes in Painted ($14, Topshop.com) — from lashline to the crease of your eyelid. Then pile black mascara (we're talking three+ coats) on your top lashes only.
Like Emma Roberts
Dab your shadow brush in water before applying. Glide the shadow on as a thick, sheer eyeliner on the top and bottom lash line, with lots of mascara on top lashes.
Like Anna Paquin
Apply the grenadine shadow over the eyelid, blending outward slightly. Smudge a little black kohl eyeliner like Smashbox Limitless Eye Liner in Onyx ($19, Smashbox.com) into the top and bottom lashes and inside the rim of your eye to create a cool-with-attitude look.
+ Are you ready to try red eye shadow?