Blogger Berta Bernad in J.Crew's "Hello, World!" campaign.
Photo: Courtesy of J.Crew
Better make room in your Bookmarks folder, because a serious stock of style has officially hit the internet. But before you roll your eyes, hear us out for a second: we're not talking about yet another fashion blog. Instead, our newest online obsession comes courtesy of one of our favorite brands. J.Crew has recruited street style shutterbugs Scott Schuman of The Sartoritalist and Garance Dore have scoured the globe for the coolest, most creative, and relatable dressers- and shot them all wearing, yep, J.Crew. It's all part of the retailer's newest campaign, called "Hello, World!," which documents the zillions of ways you can wear the label with a heavy dose of wardrobe inspiration on the side.
The first batch of global tastemakers launched this morning and features Spanish blogger Berta Bernard; Tokyo editor Takahiro Kinoshita; Sven Schumann, founder of Berlin-based online mag The Talks; Hong Kong blogger Hilary Tsuiand, and TK, founder of Hong Kong's Milk Magazine. With hints of other stylish sites like The Coveteur, The Selby, and, duh- The Sartorialist, "Hello, World!" is mashup of branding, shopping, and art. Not to mention, it's enough to persuade anyone to give their closet a major makeover. So what are you waiting for? Check out the first cast of characters here, and stay tuned for more stylesetters (and hopefully some American representation) soon!