Between this week's New York Times profile on founder Sophia Amoruso (they nickname her "Cinderella of Tech"), a rumored deal with Urban Outfitters, and its day-to-day biz of dressing girls in generally badass, super cute clothes, Nasty Gal is clearly on a fast track to world domination. But first, the label has to make a quick pit stop at Coachella. For the newest lookbook, Sophia and co. recruited YouTube star and all-around Cali cool girl Pia Mia Perez to model the brand's latest collection of festival-ready wares. We first suspected something rad was brewing between the two when Sophia posted this picture to Instagram a couple of weeks ago with the caption "@princesspiamia prepares to caravan across the desert with our team to shoot the upcoming Coachella lookbook. Instagram castings do happen!" Hold up, Instagram CASTINGS?! With almost 200K followers on her @PrincessPiaMia account, Sophia isn't exactly plucking Pia Mia from obscurity, Cinderella-style...but the unusual story of how the teen scored her first real modeling gig does sound a bit like a 21st century fairytale.
No matter how this pairing came to be, we're definitely glad it did...because we can't really think of a better match. Whether she's goofing off with friends Sofia Richie and Bella Thorne or posing in front of the camera, Pia Mia possesses that effortless glow that's inherent in pretty much every Nasty Gal, and it's shining BRIGHT here. Working everything from breezy printed dresses to combat boots to bathing suits, well, let's just say this girl is a natural. Oh, and that holographic trend? Totally happening here, too!
Retro staples like tie-dye, fringe, and acid wash denim also make appearances, but rest assured this is definitely NOT the same stuff you wore in middle school. Tie-dye tees come stamped with sayings like "Whatever," backpacks get the pale denim treatment, and it seems like half the collection comes with cut-outs. In other words, get ready to bare some serious skin this spring...which, if you're planning on basking in the hot Indio sun, is exactly what you want to hear.
See Nasty Gal's "Valley Girl" lookbook here.