Jay Z might be next to collaborate with Barneys New York for the holidays.
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Holy grail! According to our friends over at WWD, Jay Z (minus the hyphen) has been in "secret talks" with Barneys New York for a possible collaboration slated to drop during the holiday season. While neither party has confirmed the news, we can only hope (and write sweet letters to Santa) that the rumors become reality.
You might be saying to yourself, what could Jay Z bring to Barneys New York? Hellloooooooo??? He's JAY Z! He runs this town. C'mon, "Empire State of Mind" is pretty much the New York state song at this point. It makes perfect sense that the fashion mecca of the city gets cozy with its leader. Plus, Jay's interests have totally expanded over the years, from inciting a game changing partnership with Samsung for Magna Carta… Holy Grail, starting his own sports agency, to shutting down art galleries for his "Picasso Baby" music video shoot. There's no doubt, Hov won't conquer the fashion world, too. I mean, all he rocks is "Tom Ford"—and well, that speaks for itself.
The idea of Barneys partnering with a celebrity for their holiday campaign isn't a far-fetched one. Just last year, the New York luxury retailer tapped Disney Co. for a Mickey Mouse-themed extravaganza, filled with cartoon figures of fashion royalty like Anna Wintour and Carine Roitfield. And the year before that, they brought out Little Monsters with a Lady Gaga-inspired celebration. Unicorn stockings, chocolate shoes and an enormous Gaga statue were acted as décor for the festivities. Clearly, Barneys does it big for their holiday campaigns, and we expect the same for this year's. Who fits "larger than life" better than Mr. Magna Carter himself?
With #NewRules being the name of the game, a Barneys and Jay Z partnership is poised to be unlike anything we've ever seen before. Maybe diamond encrusted Blue Ivy baby tees as party favors? Or perhaps, a Picasso-inspired, life-sized portrait of hip-hop’s first fam will float above the city? The possibilities are endless!