This morning, Forever 21's biggest store in the country opened in New York City's Times Square. We checked out the store last night at the opening party, where (we'll be honest) we expected total mayhem. The Virgins were on deck to perform. Ten-dollar jeans were everywhere. And it's located the in the middle of one of the busiest intersections in the world. It sounded like it was going to be chaos!
But when we stepped inside the cavernous, over 90,000-square-foot, spanking-new Times Square flagship store, we found four floors of total calm. Clothes were organized perfectly by color and size. The white floors gleamed. Chandeliers sparkled from the soaring ceilings. And ... there was free stuff everywhere, from nail polish to sequined T-shirts by Twelve by Twelve, Forever 21's "more upscale" line (as if that's even possible). It was like Christmas in June with cheese cubes and a Virgins concert.
We quickly made our way backstage to a curtained-off section of the store to catch up with the Virgins. While chowing down on a pack of Lunchables (really), lead singer Donald Cumming combed through nearby clothing racks to find a suitable outfit to wear for the performance. "If I wear it, maybe they'll give it to me for free!" he mused, pulling a white lace long-sleeved top over his black T-shirt. He surveyed his ensemble and, unsatisfied, dropped his pants and put on ... Read More...










