Grimes for'Hunger' magazine.
Photo: Courtesy of 'Hunger'
You hear that? That sound is just the undeniable buzz that zips around the MTV Style HQ whenever one of our faves like Grimes, Rita Ora, or Iggy Azalea finds herself firmly planted upon some glossy prime real estate. But now that that all THREE emerging stars have landed themselves individual covers for HUNGER magazine, this buzzy feeling has morphed into a bonafide EXPLOSION that practically crackles right off of the screen. Publications are quickly learning that one way to sell issues like hotcakes (or, in this case, concert tickets) is to produce multiple covers and often with more than one star. So perhaps taking cues from Teen Vogue's success with all five of its One Direction covers, HUNGER upped the ante with seven different editions for Spring/Summer 2013, each featuring a different rising female artist. Yes, you read that right...seven! In addition to Grimes, Rita, and Iggy, Jessie J, A*M*E, Gabrielle Aplin, and Crystal Renn all landed smack dab on an issue and repping a style that's undeniably her own. Editor-in-chief Rankin handpicked each of the girls himself, explaining, “I had begun to notice a pattern emerging in film and fashion, but most notably in music; where people (most obviously, young women) were taking control of their creative lives and output in a way I hadn’t seen before,” he said. So the natural step was to put them on the cover of his magazine, and it's an awesome thing he did.
