What makes the 10-Year Hoodie so special.
Photo: Flint And Tinder USA
"Buy less, but get more." Sounds great, right? But when you think about the way that a lot of us shop these days, not a whole lot of people are adhering to that way of thinking these days. Jake Bronstein, founder of Flint And Tinder USA, is trying to change the way that many people think about clothing, and it turns out, people are REALLY listening. Jake started a Kickstarter campaign to raise awareness about "planned obsolescence," and to sell the product that he created to fight it, called "The 10-Year Hoodie." So, first off, what's planned obsolescence? Think about it from the point of view of a manufacturer: if you make a product that lasts a person forever, or that lasts them a really long time even, they're probably not going to come back and buy another one before their first one has worn out. So instead of making products that last a really, really long time, which wouldn't be all that hard, manufacturers intentionally leave some things a little undone, making the product wear out faster. Of course every piece of clothing wears out on its own and you can't expect it to last forever, but intentionally giving items an expiration date so consumers are forced to come back and buy more? Kinda shady. Flint And Tinder decided to start with something super basic and pretty unglamorous, the zip-up hoodie, and make it last 10-years, at least. But not only is the sweatshirt really well made and without any intentional shortcomings, it comes with free mending, so if it shouldn't last the promised 10 years, the company will fix it for you. Pretty cool, right? Even cooler is the fact that Flint and Tinder started their campaign on Kickstarter, and within hours had met their funding goal. Now, with 41 days still left on the campaign, they've raised $304,893. Crazy, huh?
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Tags 10 year hoodie, Flint And Tinder USA, Jake Bronstein, Kickstarter