From on-set Twitter photos, to print campaigns, to commercials, Britney Spears' Fantasy Twist fragrance campaign has been like a lesson in advertising. We've watched since the very beginning, when all we knew about the fragrance was that it was two scents in one and that, in the campaign, Britney was dressed like Cleopatra in a hotel hallway, but we've known all along that the full length commercial was going to be awesome. Well, its finally here, and you're not going to be disappointed. Britney appears as Cleopatra, as a sequined club queen, a flapper and finally as a super glam goth in the commercial, representing the many personae a girl can take on. She struts and spins through the hallways of a hotel, serving as muse for its various denizens. The photo campaign was shot by Ellen Von Unwerth, and both it and the final ad possess a high fashion gloss that's refreshing to see from a fragrance campaign. Britney is a true chameleon, pulling of the drastically different styling of each look with ease. Watch the full commercial below!
Katy Perry and Beyonce both showed their Obama pride over the weekend.
Barack Obama has some seriously heavy hitters in his corner, from Vogue's Anna Wintour, to The New Yorker magazine, to two of the biggest stars in the music game today: Katy Perry and Beyonce Knowles. Katy has been on the road for the incumbent president for a couple of weeks now, performing at campaign rallies and getting people to come out and vote. We all flipped over her latex ballot dress for the "30 Days To Victory Concert," and her Obama manicure and this weekend Katy took her endorsement game even further at a Milwaukee rally, in another latex dress for Obama, this time blue and emblazoned with the campaign's slogan "Forward" and their logo as the 'o.' Meanwhile, Beyonce broke out her Erika Pena "Obama" hoop earrings at the Brooklyn Nets home opening game on Saturday night. IT makes sense that both stars are going all out in the final days of the election, as everyone's voter registration confirmations are coming in and undecided voters are making up their minds. If you're still on the fence, head over to The Power of 12, for all the info you need, and if you missed MTV's interview with President Obama, you can still check it out here. While you might not be wearing Katy's dress to your polling place tomorrow, you can get Bey's easy endorsement look, and you won't even break the bank. We'll tell you how after the jump.
Courtesy of Glamour Magazine.
Photo: Courtesy of Glamour
Selena Gomez is adorable, but there's so much more to her than just that. The former Disney star may be most known for her time on the channel, for her pop career with band The Scene, and for her role as half of pop's most powerful couple (the other half being, obviously, Justin Bieber), but beyond the fact that she's breaking into more grown up film roles this year with her part in Harmony Korine's Spring Breakers, which is being released just in time for, yeah, Spring Break in March of 2013, Gomez is showing herself to be whip smart, savvy, and beyond anything else, compassionate and concerned for the world beyond Hollywood. This is why, when Glamour announced this year's Women of The Year, it was no surprise that Selena was it. As the youngest-ever U.S. UNICEF ambassador, Gomez's life isn't all glitz and glam, when she's not working she's out there making a difference all over the world. In the article, Selena talks about visiting Ghana for the United Nations, and even taking part in the Global Poverty Project's Live Below The Line Project, where she spent a week living on just $1.50 a day.
As New York City begins to pick itself up and dust itself off in the wake of Hurricane Sandy, its residents are slowly trickling back into their offices and onto the streets. The destruction of the storm was unprecedented, and the city (including the staff here at MTV Style) are still feeling the effects. New Yorkers are a dedicated bunch, though, so it should be no surprise that some of the city's most legendary residents are out pounding the pavement and doing what they do best: working. Among them, legendary New York Times street style photographer Bill Cunningham, who was himself snapped, and by another well known photographer no less, while biking around the city in the aftermath of the hurricane. Food photog Penny De Los Santos took a photo of Cunningham after he had taken one of her, according to the caption on Instagram. "And as luck would have it, I had my photo taken by NYT photographer Bill Cunningham yesterday. #sandy" De Los Santos said, including the popular hashtag people have been associating with storm-related posts on social media. We can see why she was unwilling to let Bill stay behind the lens--his own storm style was something totally worth taking note of.
Taylor Swift's Elle Canada Cover.
Photo: Courtesy of Elle Canada
Taylor Swift may have strayed from her sparkly dress wearing past lately, in favor of ladylike a-line dresses and *gasp* pants, but her glittering former signature style is out in full force on the cover of Elle Canada's December issue. The stunning gown calls to mind Tay's nude, sparkly look from her IHeartRadio performance, but, needless to say it takes it to a whole new level. Featuring a form fitting mermaid cut, what appears to be a sweetheart neckline and a long train, the gown would be totally at home on the Oscars red carpet. Taylor pairs the dramatic dress with easy, carefree waves and her signature red pout, making the look, which could so easily be thrown over the top by too-glitzy hair and makeup, look natural and elegant.
Lucy Hale's technicolor unicorn costume.
Photo: MTV News
Having Halloween on a Wednesday means that the holiday festivities have the potential to stretch out over an entire week. Not only does this mean candy, candy, and MORE candy, but it also means that you have the opportunity for not just one but many costumes. You may have rocked your showstopping Halloween look on Friday or Saturday past, but there is still ACTUAL Halloween to worry about. If you need some inspiration, celebs are a great place to look for costume ideas. We especially loved Lucy Hale's technicolor unicorn costume, complete with horn, rainbow mane and furry boots. This look is part "My Little Pony" and party candy raver, and avoids the "sexy" costume cliche by virtue of being so totally over the top. Lucy is committed, and we're into it.
Victoria Justice in her Halloween shopping creation.
In her new movie Fun Size, Victoria Justice plays a girl forced to babysit her brother on Halloween instead of going to the coolest party, where she was, of course, invited by the cutest guy. In an adorable Dorothy costume, Victoria and her brother get into all kinds of spooky holiday hijinx and hilarity ensues. MTV News' Christina Garibaldi took Justice shopping for Halloween costumes, and in the video that you can watch below, you'll see that the star is 100% in the Halloween spirit. Between a unicorn mask, feather boa, and some really hair-raising werewolf gloves, the actress puts together a look that might not be winning any costume contests, but is certainly hilarious. Watch the video after the jump!
Did you know that young people between the ages of 18 and 29 make up the country's largest voting bloc in this country? It's true, with 45 million young, eligible voters, you're one of the, if not THE most powerful group of voices voting in this election. President Obama is well aware of this, which is why he's talking directly to you, answering your questions, and addressing the issues that young people are about most, today at 5 PM EST (tape delayed on the West Coast). "Ask Obama Live: An MTV Interview With The President" will air on MTV, MTV2, MTV U, MTV Hits, and MTV Jams, as well as across all of our social platforms. Sway will be interviewing the president, who will also be answering your questions! It will all begin at 4:45 PM, with a pre-show hosted by Andrew Jenks and Georgetown students. Watch it right here, and head over to "Power of 12" for more information on the election.
Kanye West, Leandra Medine, and Mia Moretti In Maison Martin Margiela for H&M.
Photo: Courtesy of H&M
The fact that the launch event for the Maison Martin Margiela x H&M collaboration last night was beyond A-list (A+ List?) comes as no surprise. Immortalized in lyrics of hip-hop songs by Jay-Z and Kanye, worn by the most discerning celebs, and always on the cutting edge, the fashion house was, until now, about as lux and rarefied as it could get. This is why, when rumors were swirling that Margiela would be joining forces with H&M on a collaboration, we held our breath in disbelief. It was true, though, and your opportunity to cop it for yourself is quickly approaching. The likes of Kanye West, The Man Repeller's Leandra Medine, DJ Mia Moretti and many more turned out in New York city for the launch, some even transforming into real-life models of the new collection. Sidebar: our own House of Style host Joan Smalls turned out for the event, right after her live Twitter interview with Karlie Kloss and the Wall Street Journal! Ok back on track—Kanye, Leandra, and Mia showed us how versatile and wearable the super directional collection can be, so we wanted to go through the look book and tell you which exact pieces the three were wearing!
Prabal Gurung's Target collection is floral and feminine.
Here's the thing about designer capsule collections: you have to be committed. At this point, it's a given that if you want to pay retail for items sold in one of Target (or H&M's) designer collaborations, you're either going to have lightning fast internet and a whip-quick clicking finger, or be willing to brave insane shoppers and even more insane lines at a retail location. Otherwise, you'll quickly find that the items you've been lusting after since the collab images were released are going for 10 times their original price on Ebay. There are some collections that are just too good to be ignored, though, and Prabal Gurung for Target is one of them. The designer, who has been called "this generations Oscar De La Renta" and has created jaw dropping red carpet looks for the likes of Jennifer Lawrence, awesome nail strips with Sally Hansen, not to mention consistently cutting edge runway collections year in and year out. His collection, which is inspired by "a girl’s journey through the different stages of love and the clothes she wears during each milestone—from the first date to meeting the parents to the engagement," Gurung told Target for their official press release, and pieces are priced from $12.99 to $199.99. It will be in stores February 9th.