VMA presenter Jared Leto has undergone a huge style evolution.
Photo: Getty Images

We've got two things on our mind: the 2011 Video Music Awards and a "Hurricane." Apparently there is one barreling toward New York right now, but the hurricane we're obsessing over is the 14-minute, three-time nominated (Best Cinematography, Best Direction, Best Editing) epic in which we fall in love with VMA presenter Jared Leto over and over again, as he storms through New York City for his cult-inspiring band 30 Seconds To Mars. What other hurricane is there? And we have opted to turn off the Weather Channel and turn on "Hurricane," that perfect ballad of yearning, and flood our eyes with man jewelry and perfect abs and reminisce about what a long road we have been down with Jared Leto. What a long, beautiful, eyeliner and tousled-hair road.

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Joseph Gordon-Levitt covering Nirvana's "Lithium."
Photo: Courtesy of Jimerlin's Youtube Channel

As he starts off his set, Joseph Gordon-Levitt douses himself in a bottle of water, so he sits there with his guitar, glistening and sweaty. Excuse us, but to continue, we ALSO have to douse ourselves with water. Because we need a cold shower. So many cold showers.

There has been this blood-pressure-raising trend recently of really hot dudes doing really cool things. First Ryan Gosling proves he is a super-hero. And Bradley Cooper demonstrates his ability to speak other languages. But Joseph Gordon-Levitt not only is stealing our hearts in the most talked-about movie of all time, The Dark Knight Rises as the enigmatic John Blake, but he's also really really cool. And he makes his cultural savvy clear, beautifully covering Nirvana's "Lithium." His project HITrecord is all about recording and sharing music videos, and I think I speak for all women with eyeballs when I say there is no better accessory on a dude than a guitar. But JGL demonstrates, right here, what may be the most important article of clothing EVER owned by a man: The perfect, unflappable, undisputed T-shirt.

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Britney Spears, Madonna, and Christina Aguilera at the 2003 MTV VMAs.
Photo: MTV/Michele Crowe

Three girls, one kiss. Three cats, one...face-meltingly adorable nuzzle fest? Some grooming was involved. Sure, three cats performing the Britney Spears/Madonna/Christina Aguilera "Like A Virgin" kiss isn't as scandalous as the 2003 VMA original, but, in their mini-hats and veils, the kitties are certainly cuter. With their teensy-weensie noses and fluffy widdle heads, the vid is much less provocative than the spit-swapping done by three divas. So if you missed the mini Boy Toy belts, catch the cats re-enacting the famous threeway VMA kiss... lest you spend one more moment of your existence having NOT watched cats act like Madonna, Britney and Christina. Horrors.

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JWOWW is your Jersey Shore Style Champ of the night.
Photo: Getty Images

Whoa guys. Whoa. Jersey Shore was a major rollercoaster of emotions tonight, but let us clearly point out that nothing took us through the range of feelings, real legitimate feelings, like the ups and downs of JWOWW's big floppy hat. First, alarm. Why did she pick choose such a major hat? Then, like the girls, some disgust. That hat is too big! Followed by admiration. Maybe, like her shopping partners, we didn't understand Italian fashion like Jenni claims. In the end, we fell into acceptance and appreciation, letting the hat in all its floppiness was over us. Which is why Jenni "JWOWW" Farley is our Jersey Shore Style Champ for tonight. In case you didn't know, now you do: for each Italy episode, we here at MTV Style use our unimpeachably awesome sartorial judgment to select the best JS style moments of Pauly D., Snooki, The Situation, Sammi, Ronnie, Vinny, Deena and JWOWW, and deem a SINGLE housemate the episode winner.

We factor: the amount the roommates make fun of the housemate in question, how much they go ahead and rock their gear with pride anyway, and the way in which each meat head prevails at the end of the episode. And now that we know that JWOWW's Italian fashion game is on lock, she is the Season 4, Episode 4 style champ. Because without risk and danger of hat-related injury, there is no reward...


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Aaliyah in February 2001.
Photo: Getty Images

Ten years ago today (it was a Sunday, I remember) I was sitting at my friend Jordan's house listening to the radio when I found out Aaliyah died. We flipped on MTV and the station had already gathered commentary from her many collaborators—Timbaland, Missy Elliott, Jay-Z. They all said the same thing at the VMAs the following week: She was so young, so talented, would be so missed. But to me, she was the first pop star I felt I looked up to: edgy instead of sweet, unafraid to rock a tomboy style, matching her sweet vocals to grinding beats (and dressing to match). I remember coveting her smokey eye in "Try Again" (and she rocks the ombre tips, years before the entire style world caught on) but loving how she glammed it up with a glittering neck/wrist cuff. Not only was Aaliyah gorgeous, but she kept it balanced. Her femme'd-out beauty complemented her tough chains-and-boots, utilitarian attire. (A style that Rihanna gratuitously borrowed from for her video "Hard.")

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Lady Gaga Fashion Line

Natali Germanotta and Lady Gaga at the 2011 CFDA Fashion Awards.
Photo: Getty Images

Last week, Natali Germanotta (the sister of Stefani Germanotta, or for anyone not eating/living/breathing Monster-ism, Lady Gaga) teased the fact that she would be making stage costumes for Broadway. No duh, we thought. Of course, we thought. She's Gaga's sister, we thought. But now the U.K. pub Grazia has juicily added that Natali and her big sister are going to make their own clothing line.

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Beyonce VMA Performance Outfits

Beyoncé in performance outfits.
Photo: Getty Images/PictureGroup/WireImage

Our pain is your pleasure, because while we are breaking our backs to bring you the most immediate, heart-racing and water-cooler-ready fodder OF ALL TIME, you’ll be sitting back and enjoying a parade of divas so ground-shaking that we are slightly worried about knocking the Earth off its axis. First we announced Britney Spears, whose VMA performances are the stuff of which legends are made. Then we revealed Lady Gaga will open the show, which will probably make your eyes bleed with joy. And now we’re letting you know that we’ve got Miss Queen B herself, Beyoncé Knowles, as a 2011 VMA performer. (In some cultures, uttering those three names in one breath will grant you wishes. FACT.)

Certainly we’ll be up 'til all hours covering these fashion icons, so we figured we’d get a jump on it and start guessing what Miss Bey will be rocking for the 2011 VMAs. In order to make judicial guesses, we’ve looked back in VMA history—while considering what Miss Bey’s been shaking her stuff in recently. Our onstage guess? PRECIOUS METALS. The kind that would make Spanish explorers pant for all its glittery glory. But what makes Beyoncé's onstage attire so interesting is that, while we know it will explode our eyes with her earth-goddess amazingness, we have no idea from whence it will come.


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Lady Gaga 2009 VMAs

Lady Gaga at the 2009 Video Music Awards.
Photo: Getty Images/PictureGroup

Once upon a time (i.e. two years ago) being a red carpet style reporter was a headache, but nothing unmanageable with a bit of Joan Rivers sass and a couple of good fashion contacts. Sure, you'd get Bjork in a swan dress or Cher missing the rear of her pants, but for the most part it was straight-forward. And then, Mother Monster came. Year zero, we like to call it in the trade. The day when the game was not only changed, but reset and rewritten by Lady Gaga.

As a first time VMA nominee in 2009, the lady arrived and then proceeded not once, not twice (a normalcy), and not even thrice. Nope. Lady Gaga switched her outfit a total of five times (six, if you include the after-party) and each one was more tongue-waggable than the one before it. The 2009 VMAs sent style writers into a tizzy for days: how audacious! How absurd! How Gaga! Let's just break down each look.

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Zombie Boy Rick Genest and transgendered model Andrej Pejic for Auslander fall 2011.
Photo: Made In Brazil

Lady Gaga's favorite tattooed and shaved Zombie Boy (you know, the one she undulated with in her super hot "Born This Way" video) is not only an MTV Style favorite, but he's now a fully legit model. He's landed magazine covers and headlined runways, so it's no surprise that the head-turner has nabbed himself campaign. However, his model-in-crime is almost as surprising as Rick's own tattooed visage.

Ok, for those of you that don't follow fashion obsessively, Andrej Pejic was just featured as the "it"-model on New York Magazine, which asked "Is This The Prettiest Boy In The World?" Pejic is gender-ambiguous, walking women's runways with the sort of doe-like waifishness and sensuality fledgling models merely dream of. He's got the thin and bird-like bone structure, the bee-stung lips and, of course, an otherworldly beauty that, like Zombie Boy, allows him to look entirely unique...even though he is modeling in a totally normal and familiar manner.


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Jessie J at 2011 V Festival.
Photo: Getty Images

Holy neon-colored lips, Batman, but our girl Jessie J is the official house artist at the 2011 Video Music Awards! Not only is the Brit the baddest babe around, but she's one of the few ladies who might make us think rocking a cast looks kind of cool (hers, for the record, is gold. Duh). Whether or not she'll still be cast-laden for her killer performance is still up in the air, but we can't wait to check out what the "Price Tag" singer will be rocking. Blunt bangs, we're guessing, are a must. What color will her lips be? (We predict: NEON PINK!)

Pitbull is also scheduled to perform his VMA-nominated banger "Give Me Everything", which will be awesome, but not as neon-makeup-inspirational as Jessie! (Sorry Pit, but it's true.)

Watch the 2011 MTV Video Music Awards live from Nokia Theatre L.A. in Los Angeles on Sunday, Aug. 28, at 9 p.m. ET/PT on MTV and MTV.com. Catch the live preshow at 8 p.m. ET/PT and cast your votes for Best New Artist up until the show airs!

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MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

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Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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