Pitbull's excited. Tamar is, too!
Photo: Getty Images

Today it was announced that Pitbull will be joining the very rare air of musicians who have their own fragrances. Celebrities like Justin Bieber, Britney Spears, Taylor Swift, Christina Aguilera, Jennifer Lopez, Mariah Carey, One Direction, Katy Perry, Nicki Minaj, Beyonce, and, oddly, Shania Twain. And they almost all smell like gummi bears. I'm not kidding. It’s a fact. Look it up. (See? I was right!)

Because there's the type of musicians who sells concert tickets, downloads, and t-shirts, and then there's the kind of musicians who sells concert tickets, downloads, t-shirts, and perfume, and the ones who sell perfume usually never have to work another day in their life. (Case in point: Britney Spears has put out more perfumes than she has albums, and she's made 10 BILLION dollars from her perfume business alone.)

Pitbull's fragrance is called, quite simply, "Pitbull," which means there's less for you to remember. The highest price point is $55 for the EDT, so I'd call that "medium-fancy." There's both a men's fragrance (which smells like bergamot, mandarin, cardamom, violet, verbena, vetiver, plus tonka bean—crucial—and amber), so you can smell like Pit himself, and a women's fragrance (juicy raspberries, apples, nectarine, creamy woods and vanilla), so you can smell like a musky Edible Arrangement the type of woman who'd be appealing to a man who smells like Pitbull.


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I am not really a brave person. Soldiers and firefighters and schoolteachers and parents of newborns are brave. I freak out at needles. I hate loud, scary sounds. I'd throw up within the first five minutes of "Final Destination." Crowds? No way. Change? Please, no. But when it comes to fast fashion I am an armed war horse. Which is why I rolled up my sleeves (figuratively—I was wearing a tank) took a few cleansing breaths, and went into the belly of one of New York's Fashion's Night Out biggest beasts: Missoni For Target's pop-up store in Times Square.

So, you know how Times Square is usually a zoo where the animals are human beings acting like animals, and it's just SO upsettingly sticky and chaotic, and there's always a mussed-up guy dressed in an off-brand Elmo costume? The scene on 42nd Street swarming the Bryant Park pop-up was exactly that. (I even saw the Elmo guy, of course.) The line just to get into the pop-up and access the long-awaited, much-ballyhooed 400-piece Missoni For Target collection and grab $39.99 tea sets, bath towels for $12.99, and OH, the ballet flats was like McQueen long. It stretched from Sixth Avenue to Broadway, and then I lost sight of where it ended (if it ended) south of 41st Street. People may have been lined up down to Coney Island for all I knew. Target-ready shoppers as far as the eye could see.

When I previously arranged with one of the extremely helpful PRs running the event to come early to take photos of the pop-up, she was graciously accommodating yet issued only this caveat: "I'm concerned for your safety." But I'm serious about Target. (I've been known to visit the Virginia Beach Target East location twice a day when I visit my parents back home). I still remember my first Target GO International purchase (the Proenza Schouler palm-print gauze dress, April 2007, Saint Petersburg, Florida). And I AM FEARLESS ABOUT FASHION.

So I went in.


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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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