Nike Air Max

The Bootiful Air Max 90
Photo: MTV Style

Today is Nike's inaugural Air Max Day, according to me! Just kidding, it's according to Nike. The company released their original Air Max sneaker on this day in 1987, see. And they've become such a mainstay, such a lamppost, such an icon, such a celebrated piece of air, such a timeless beaut', see, that the time for official celebration is NOW. And forevermore.

On a more personal note, the Air Max 90 changed EVERYTHING for me.

Somewhere in the cobwebbed corners of my parents' basement exists a VHS tape with evidence of my fifth grade dance recital thingy. I'm dancing with the cutest chap in school to Marky Mark & the Funky Bunch's "Good Vibrations," wearing my beloved Air Max 90s with pink accents. I hand-picked those sweet babes in big city Halifax thanks to a $100 gift certificate I won for drawing a picture. (The picture was of a Bart Simpson-looking dude dancing to music notes floating from his boom box, dressed in high tops, ripped jean shorts and a tank top. He has one hand on his crotch and the other behind his head.) Point is, I loved those sneakers, and they made me feel infinitely cool, so I wore those f*****s until they went to pieces. Like, I specifically remember examining the air bubble in its purest form, dangling from the sole. The Air Max 90s were the shoe that made my sneaker obsession become REAL.

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Nike Roshe Run Midnight Craftwork

How bout them apples? By apples we mean sneakers.
Photo: Nike Blog

EXCUSE ME. HOT FIRE COMING THROUGH.

See those cute babes up there? Those foxy li'l shoesies? Artist Yuko Kanatani collaborated with Nike to create a Roshe Run unlike anything else in their collection. For real though—according to Nike Blog, the artist hand-stitched beads, ribbons, and CANDY WRAPPERS on fabric to create a unique design. The result was photographed, combined with hand drawings and then printed on purple textile. YES. Would wear the F out of these.

You're a smart person, so you already know of and perhaps adore the Nike Roshe Run. They're supes cool, obscenely comfortable and available in colorways aplenty. This Midnight Craftwork edition is a bonus dose of goodness on top of an already bountiful supply; an on-the-house cookie at your favorite cafe when you were already excited about the coffee. Or whatever metaphor you prefer.

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Drake

Drake debuted the jacket on 'Saturday Night Live.'
Photo: NBC's Facebook Page

In January, Drake hosted Saturday Night Live for the first time. Remember? As the show began, he sauntered onstage with a big grin and proceeded to ace his first monologue. He was wearing charisma, confidence, and a fine lookin' letter jacket. You may have admired this quality jacket. The craftsmanship. The signature OVO crew details. The way it seemed to give him just a little bit more Drake Power.

Well, good news! You too can get your very own extra Drake Power, as long as you've got $458 to drop and maybe a ticket to Toronto. Drake teamed up with Roots Canada to launch his 2014 tour jackets, and they'll be available starting February 15 at a Toronto Roots location. So far this is the only information available—one might wonder if they'll be up for sale elsewhere? But considering his 2011 Roots jacket collaboration was a limited edition and sold out quiiiiiickly, this might be a campout situation.

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Air Yeezy 2 Red Octobers

Yeezy's all on ya sofa, dese da Red Octobers
Photo: Nike

SOOOOOO-PRISE! While you were chugging mimosas, Nike shock-dropped the Air Yeezy 2 "Red Octobers" at 1 p.m. EST on Sunday (February 9). With no warning, those rapscallions announced the release via Twitter. To which the world said, "SHUT UP AND TAKE OUR MONEY."

Air Yeezy 2 Red Octobers

Casual
Photo: Twitter

The shoes reportedly sold out in 11 minutes. (That's how long it took for the "it's ova" tweet to appear.) Any turkeys lucky enough to be paying attention were able to yoink pairs for a sensible $245 bucks each. Sneakerheads who were caught off guard could now pay upwards of $5,000, judging by the current "buy it now" prices on eBay. But buyer beware: Fake Red Octobers have been floating around for months!

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Super Bowl Halftime

Thanks for the mammaries.
Photos: Getty Images

In a nation—nay, a world—of Super Bowl watchers, humanity finds itself divided. There are those who tune in for a rousing game of The Football, and there are those who watch for the Halftime Show. Technically, you've also the crowd who only cares about commercials and a bunch who "tune in" so they can eat wings and a variety of dips. The people who eagerly watch for all of it are most certainly higher beings; close to perfection. Namaste to you.

This is dedicated to the Halftime Show contingent, a wayward gang of miscreants and rascals who defy all rules. We are the cool kids because we enjoy rock and/or roll. You football-y types can continue placing bets and doing pre-game stretches, we'll be over here REMEMBERING THE GREATEST (or at least most memorable) HALFTIME FASHUNS! To the garments.
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LL Cool J

Step into a world of LL Cool J's hats.
Photos: MTV Style

LL Cool J will three-peat as Grammys host on Sunday, and we're big-time pumped to see a perfect melange of pearly whites, charm, lip licking, and eye twinkles. (Ladies Love Cool James for a reason.) As far as his wardrobe choices go, there is one department in which he WILL NOT FAIL: That dude will wear a damn hat. We bet you one million dollars.

The simple fact is that LL Cool J and hats belong together. They've been in a long-lasting, loving, nourishing relationship since he was a kid. When he became a sensation with the release of Radio in 1985, it wasn't long before he became synonymous with the Kangol bucket hat and transformed the accessory into a hip-hop essential.

Because of this attachment to his Kangol, there was a time in the late '80s and early '90s when LL Cool J's bare head was basically a mythical creature, and people even started to wonder if everything was OK under there. I remember being so intrigued by what secrets lay under that brim. In the video for "Flava In Ya Ear (Remix)," the world got its big reveal: LL's bald noggin peeking through the top of a leather visor. He glances coyly at the camera and brushes the surface, acknowledging the shift in what the world knew about LL Cool J's head.

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Drake

Drake on 'Saturday Night Live.'
Photo: NBC/Saturday Night Live

I'm not saying I was nervous for Drake to host SNL. I'm just saying that my insides were convulsing in meaty ways because I just want the whole world to love him the way I do, and OH GOD, what if he totally Phelps'd it? Or what if he was too cool to play along? The best hosts accept and dive into skit concepts that make them look foolish in the best ways possible (see: Hutcherson, Josh.) What if Drake was stiff, or even worse, not funny? FEAR NOT, me. This is a dude who started as an actor, see. And as it turns out, he's still a consummate pro—even in the glare of live television.

How many rappers do you know who will sword fight in a wizard costume, lunge in some shorty shorts, or seamlessly transform into a lame dad? I mean, we're talking about a superstar who FULLY knows that he's a walking meme, but embraces it and continues to propagate it in various ways. I guess he's not too worried about his cool meter—he just wants to have some fun.

ONWARDS, MINIONS! TO THE LOOKS!

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Jordan x ovo

OVO Stingray 12s Sample Pack
Photo: @champagnepapi's Instagram

Last night in the motherland of Nike, otherwise known as Portland, Oregon, Drake took a concert breather to let the crowd know he drove 28 hours through a snowstorm to stand there before them. He praised the city's roaring populace of bicyclists and single women. And then he announced his induction into the Team Jordan family, claiming it was the best day of his life. Not long after, he posted some teaser pics to his Instagram account.

Last week, Kanye West said "OK BAHYE" to Nike after a five-year partnership and signed a reported $10 million deal with Adidas. Three Stripes publicly confirmed their alliance yesterday.

COINCIDENCE? Prooooooooobably not.

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Drake

Juicy J and Drake in a still from Drake's "Worst Behavior" music video.
Photo: OctobersVeryOwn

HOLD UP, HOLD MY PHONE. Drake has unleashed his Tennessee-flavored video for "Worst Behavior," and it must be analyzed immediately. Drizzy teamed up once again with his Toronto pal, Director X ("HYFR," "Started From The Bottom") to seize the streets of Memphis with pink three-piece suits, an OVO Owl mascot costume and general tomfoolery befitting of the song's title. There's much to discuss, so let's get crack-a-lackin'.

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SneakerBoots Keep Your Feet Cozy

Nike's 2013 SneakerBoot Collection
Photo: Nike

Winter's coming! Hide your kids (sneakers), hide your wives (other sneakers). Shackle the shutters, gather your loved ones and light a fire! (Not with sneakers. #RIPLeftEye)

All right, calm down. Just because snow will soon dust the ground doesn't mean that you absolutely must say good-bye to sneaks for several gloomy months. In fact, there's hope for us all, sneaker lovers. We have options. Good ones! So take a deep breath, find acceptance in your mind grapes for the upcoming season, and let's discuss ways to keep sneakers in regular winter rotation without sacrificing them to slush, salt, snow and doom. No shade to boots, though. Boots are great. We love boots. All hail boots! But back to sneakers.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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