Mew. Will. Love. Me.
Oh, heeeeey! Wow. I can't believe it's already my first day with you guys. My boss Sophia's already gone and written the most glowing report of my joining the team, so I'm convinced she's jinxed the whole enterprise so EVERYBODY GO HOME THE INTERNET IS CANCELED. Just kidding. Everyone knows the Internet is run by an network of telekinetic pygmy Persian kittens in outerspace, so I think this will be OK. Fun even.
Right? I mean, let's be all the way real. This is not cold fusion. We're dealing with things like crackle nail polish, bangs, cocktail dresses, bags, and shoes. Stuff that is nothing more than random articles of listless bric-a-brac... ZOMG I am just kidding. All of these things are crucial, and we will talk about them
with the gravitas and devotion they deserve.
In any case, I just hope this space will develop organically, find its voice, and get along with the rest of the online community—and bludgeon competitors to a bloody, wretched pulp of searing envy and bits of hair. SIKE. I just hope you guys like me. And that you'll bear with me while I splish around and figure out what I'm doing. Meow. First day. Who am I gonna even eat lunch with?
Mary H.K. Choi
I am thrilled to announce that Mary H.K. Choi will join the MTV Style team as senior editor on March 7. The prolific, whip-smart and much-sought-after Choi will lead efforts across MTV Style site editorial, video franchises, and social media platforms—all with her inimitable voice and style.
Mary H.K. Choi, currently a senior editor at Complex magazine, is one of the funniest, most engaging editorial forces on the pop culture landscape today. As documented in her "All The Young Girls" column for the New York Times Opinionator blog, after earning her Bachelor of Science degree in Textile and Apparel, a fainting spell/Technicolor freak-out precipitated a career U-turn to a magazine job. Three years later, she became founding editor in chief of the revered ladymag Missbehave (RIP). When she hasn't been writing about music, girls, and trends, she's been taking on movies for The Awl and Wired, snacks for The Daily, comics for Marvel with "Lady Deadpool," and how "All Dudes Learned To Dress And It Sucks" for The Hairpin. I've made this required reading at the office. You think I'm trying to make a joke, but no, really.
So! Three cheers, high fives and warm welcomes all around. We can't wait.
Lauren Conrad in LC for Kohl's.
Photo: Courtesy of Kohl's
Lauren Conrad will return to reality TV!
The 24-year-old The Hills and Laguna Beach reality star turned fashion designer confirmed her new gig today. And even better, it's going to be about fashion! The show will be a MTV documentary reality program about launching her latest fashion line, which she described earlier this year as "more boutique" in its aesthetic. "I am so excited to be rejoining the MTV family," she told MTV News in a statement. "The new project will follow me as I develop my new contemporary line and also touch on my other businesses."
She also confirmed the news during an interview with Ryan Seacrest today. Lauren Conrad told Seacrest's KIIS FM radio show that her new show will be "something very different," and will follow her career. As for her boyfriend, actor Kyle Howard, who starred on the now-canceled TBS show My Boys, he "will not be in it," she said. "I've always been open to doing reality again," she explained to Seacrest. "Just under certain circumstances. As long as you have a separation, then it works. You have your personal life, and you have work life; when they're combined, it's difficult."
Conrad also told Seacrest that filming will "probably start sometime in October" in Los Angeles, the same month her latest book Style by Lauren Conrad is due out. She also chatted with Ryan about her line for Kohl's, trends for high school students, and her books (listen to her here).
This show marks Lauren Conrad's first return to reality television following her exit from The Hills in 2009. Welcome back to MTV, Lauren Conrad!
+ Are you excited for Lauren Conrad's new show? Will you watch it?
Coco Rocha in Korean Allure's August issue.
Photo: Courtesy of Elite Model Management
Exciting news! MTV Style just confirmed that superstar model Coco Rocha will host the 2010 Video Music Awards Red Carpet Report for MTV.com on Sept. 12! Coco will lend her style expertise to the VMA red carpet and interview celebrities about their fashion for MTV.com. "Only the VMAs could drag me away from New York Fashion Week for one spectacular night in L.A.," Coco told MTV Style. "I can't wait to interview music's biggest stars about what they're wearing on the red carpet."
Coco Rocha, 21, is one of the top models of the moment. After being discovered in an Irish dancing contest in her hometown of Vancouver, Canada, four years ago, she started booking gigs right away — including the cover of Italian Vogue! Not a bad start, right?! Since then, her career shot straight up and up and up, as she landed on the covers of Vogue, Dazed & Confused and, most recently, this month's 25th anniversary issue of British Elle. She also has walked hundreds of runways worldwide, like Marc Jacobs, Chanel, Balenciaga, Zac Posen and more. And you'll recognize her face from a variety of advertising campaigns, like The Gap, Victoria's Secret PINK, Yves Saint Laurent, Rimmel London, Christian Dior and Dolce & Gabbana.
Coco Rocha is the first model host for MTV.com's Red Carpet Report. Previous hosts included Christian Siriano, Adrienne Bailon and Fonzworth Bentley.
+ The Video Music Awards airs live on MTV on Sunday, Sept. 12 at 9/8c. The MTV VMA Pre-Show begins at 8/7c. Tune in to Style.MTV.com and MTV.com to watch the Red Carpet Report With Coco Rocha on Sunday, Sept. 12!
Welcome to MTV.com's new fashion blog, MTV Style!
Every day we'll be here, following how people express themselves through their style — good, bad, and outrageous — from our favorite pop culture icons to you, the reader. We'll cover celebrity trends, beauty tips and tricks, industry developments, and the latest shoes and accessories. We’ll follow what our favorite artists are wearing on stage and report from the latest fashion parties. Plus, we’ll show you exclusive videos and interviews with your favorite stars. See, we have this crazy idea that style is an expression of your confidence (yes, we're an optimistic crew over here!), which is why we cover the fun, LOUD side of the fashion industry. MTV Style is fashion at full volume.
We're also committed to making MTV Style a community for fashion fans. So, welcome to the conversation.
• Comment! We read all of your comments. Every day we'll pick our favorites for the "Featured Comment" section on the right side of the blog.
• Ask! We want to hear from you. E-mail the editors at email@example.com.
• Add us! Subscribe to our RSS Feed. And bookmark us at style.mtv.com so you can come back and visit.
Let's turn it up now, shall we?