MTV's Artist To Watch this week is none other than our fave barrette-wearing singer, Lorde. When Lorde was in New York recently, we had a chance to chat with her about her fashion choices and her ah-may-zing hair.

Lorde revealed that she's really into "goth vibes" (those vibes seem to be making the rounds: Rihanna's #ghettogoth steez, anyone?), even though she says the goth community may shun her. Don't exclude the lady holding strong at #1 on the Billboard charts for the fifth week in a row, goths!


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Justin Bieber

The poster for Justin Bieber's The Key short film.
Photo: Justin Bieber's Twitter

Up until now, the promo surrounding Justin Bieber's latest fragrance, The Key, involved silk sheets, sleeping, and a key. With the release of seemingly inexplicable The Key alarm clock app, we came to the conclusion that the entire campaign revolves around Bieber unlocking your door as you sleep and visiting you (IRL/in your dreams) and waking you up (hence the alarm clock). Today, Bieber tweeted a poster for a "short film" he's releasing for The Key. The perfume bottle and silk sheets are on the bottom half of the poster, but the top half introduces an entirely new element into the campaign: a girl who is not asleep, dreamin' of Bieber, but awake.


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Rihanna's Viva Glam collection.
Photos: Getty Images/@badgalriri Instagram

Dry those tears, RihannaNavy! Just when you thought Rihanna's holiday collection with MAC would be her last, she goes and announces that she's the new face of Viva Glam. Viva Glam lipstick was created by MAC in 1994 to benefit women, men and children living with and affected by HIV/AIDS. Every cent from each lipstick sold goes to the MAC AIDS Fund, which is why in recent years, the cosmetics giant has used the selling power of Lady Gaga, Cyndi Lauper and Nicki Minaj for its campaigns. Remember those pics of Nicki Minaj floating in a pool surrounded by giant lipsticks? That was for Viva Glam.

Rihanna posted a photo of her Viva Glam Lipstick and Lipglass to Instagram this morning. Both are sparkly red and bear a striking resemblance to RiRi Woo (which we obvi love). But Rihanna's got big shoes to fill, according to some stats from Nicki Minaj. Her Minajesty claims that her own Viva Glam lipstick was the number 1 selling lipstick of all time. We're not too worried, though: after all, RiRi Woo sold out in 3 hours.


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Demi x The New Black.
Photos: Getty Images/The New Black

Get excited, Lovatics (and general fans of nail art)! It’s your lucky day. Demi Lovato’s polish kit collaboration with The New Black has arrived earlier than anticipated and it’s everything we ever dreamed of (and more). The blue-haired singer and X Factor coach is forever flashing her on-point nail game (see here and here, for example), so when we heard that she’d be designing some stylish collections for the DIY-nail brand (alongside her ~personal~ manicurist), we were pretty pumped, to say the least. And while we thought we’d have to wait until November 1st to get a glimpse at the kits, it turns out they’re available online now! SQUEE!


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Is Hannah Montana due for a comeback?
Photo:@mileycyrus' Twitter

Could it be?! Will Miley Cyrus resurrect Hannah Montana this weekend for Halloween?! She's yet to wear a costume this year (that astronaut suit from the "Real And True" music video doesn't count), and by the looks of some recent photos the singer posted on Twitter of her trying on long, flowing hair, we’re thinking the answer is a solid maybe. The first brown wig posted is awfully reminiscent of her Disney alter-ego's dirty blonde locks—though, she'd need to add some heavy bangs to get it exactly right. But if she's going for impact, a throwback ode to her former tween self would certainly be a shock. WAY more shocking than any costume she could ever come up with that's devoid of clothing. (Been there, seen that.)


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Rihanna in the first image for her RiRi Hearts MAC Holiday collection.
Photos: @badgalriri Instagram

Um, you guys, it's totally shaping up to be the best holiday season evaaaa! There's Jay Z's collaboration with Barneys, Beyonce's first-ever calendar, Mariah Carey's new nail polish collection with OPI, and Rihanna just announced she's releasing a holiday collection with MAC! Waste no time with actual holiday celebrations, you're gonna have to spend all your time shopping.

Rih announced her new line on Instagram, obviously, with a selfie-distance closeup pic of her face. She's sporting a smoky eye, but, more importantly: those nails, that lipstick! Can it be? Will the third iteration of RiRi Hearts MAC feature nail polish? Will we be able to snag some RiRi Woo or will it sell out in hours again? Also, when did Rihanna have a short, blonde haircut?


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Rita Ora got her hair did.
Photo: @majormoon's Instagram

Go getcha some hair chalk. Dip-dyed ‘dos are officially happening again. We know this because, well, see above. When it comes to fashion, there's no doubt that Rita Ora is a risk-taker. (See also: antler ears, head-to-toe logo gear, combo pants, etc. etc.) But in terms of her hair, she’s pretty much kept it in the blonde spectrum–until now. Earlier this week, we got a glimpse of Rita’s rainbow chunks in a photo of a studio session she posted on Instagram. But the shot went without comment, so for all we knew, it was some temporary Manic Panic ish that she wanted to match with her new, floral Jeremy Scott raincoat. Well, that was not the case.


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Sophia Rai
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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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