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Screenshots of Justin Bieber's The Key Fragrance app.
Photo: EA Fragrances Co.

Just when you thought it was quiet out in the beauty/style space for Justin Bieber (well, save that very relaxed adidas NEO campaign and Zach Galifinakis ragging on his hairstyles), KidRauhl has just reinvigorated interest in his latest (third) fragrance, The Key. Not with new campaign images or another fancy hotel-set commercial. Nope. He released an app. More specifically, an alarm clock app. For his fragrance. Does this compute?

If you're a little lost, we don't blame you. Sleep and perfumes don't often (ever?) go hand-in-hand. The rationale, we believe, is that the entire fragrance campaign has revolved around the idea of Bieber somehow unlocking your bedroom door (y'know, with The Key) to visit you at night. Whether that's in your dreams or IRL is left ~up to the imagination~.

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kesha

Ke$ha and multi-colred strands.
Photo: @iiswhoiis instagram

Ooo LAWD. It looks like Ke$ha has summoned the sacred essence of Rainbow Brite for her new ‘do, y’all. (CAN I GET A WITNESS?) And TBH, I ain’t mad atcha, girl. I ain’t mad atcha. Not one bit. Would it work for me? Newp. Reason #1: My hair is RULL dark. Reason #2: ROYGBIV is a tough color-combo to match clothes to and I cannot be havin’ my hair throwin’ off my steez. No thx. I’ve spent way too much money binge-shopping online to be forced to ignore multi-colored prints and patterns for fear of the dreaded clash. But I digress. 

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RiRi Hearts MAC Collection

RiRi Hearts MAC Collection
Photo: Rihanna's Instagram

If you’re like us, your eyes were GLUED to Rihanna's twitter page yesterday afternoon as she engaged in quite the Twitter battle with fellow singer/songwriter, Teyana Taylor. The two threw down in a twitter spat that had the interwebz buzzing, and while the world twatched the ladies hurtle insults at one another, RiRi seized the moment to show off her upcoming fall RiRi Hearts MAC collection. Checkmate, Rihanna.

With just days left until we can get finally our hands on her autumn line, Rihanna teased a ton of snaps of the highly anticipated makeup range on her Instagram. And after seeing these pics, we CANNOT WAIT to get our hands on this stuff. If this collection is anything like her former one—yes, we're STILL obsessing over RiRi Woo—then beauty fans of the world, we are in for a treat!

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Zooey Deschanel

Zooey Deschanel's 2013 Emmy manicure.
Photo: @Tombachik's Instagram/Getty Images

Zooey Deschanel, long-reigning nail art queen of the red carpet, did not disappoint at this year's Emmys (duh). Zooey showed off her mod black-and-white manicure on Instagram, which was done by her long-time mani collaborator, Tom Bachik. Bachik did Zooey's Emmy nails last year, when she paired retro TV nails with a light blue tulle gown.

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Rita Ora

Rita Ora in her first campaign for Rimmel.
Photo: Rimmel

YAAAS, this is a collab we can def get behind: Rita Ora and Rimmel London are teaming up to bring us a new makeup collection that'll launch in February. The collection will focus on nail polish and lipstick, which makes 100% sense considering Rita is QUEEN of the bold red lip. She tweeted her excitement yesterday, writing, "The whole worlds [gonna] wear Red lipstick! #myMission @rimmellondonuk #yeeeeaaaaahhhhbaby." Her mission is a daunting one but one the ladies of the world will be eager to join when it's February and there's a new Rita Ora-approved lipstick to brighten up their dreary, winter-induced look.

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Pharell Williams

Pharrell Williams at Calvin Klein Spring 2014 After Party
Photo: Getty Images

Our favorite music artists have been cashing in on their fame with their very own fragrance lines for years. From Jennifer Lopez to Britney Spears, Rihanna to Nicki Minaj, Katy Perry to Beyonce and MORE, the ladies have been taking over and spreading their delicious scents worldwide. Lately, though, the fellas are getting into the action, too, and of course we couldn't be more excited. I meannnn, who wouldn't want to douse themselves in Justin Bieber or the One Direction dudes' signature fragrances?!? Luckily for us, the next stud making a moment of his own is none other than Pharrell Williams.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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