Justin Bieber

Justin Bieber's The Key fragrance hits stores July 15.
Photo: Justin Bieber's The Key

I think it's finally safe to say that, when it comes to Justin Bieber's newest fragrance The Key, you can forget everything you knew about JB's previous perfumes. Forget the Peter Pan references and ice cream sundaes of Someday. Forget the acoustic guitar serenades, poolside texts, and popcorn fights of Girlfriend and its first-person perspective commercial. This is The Key, the new fragrance for her. We sort of emptily joked about the sexy verbage of the OG Key press release—senses "awakening," "bursting," "blooming," "sensual musks," and "notes of vanilla that will leave you dreaming for more"—but the more we see from The Key's campaign, the more we're realizing that we weren't that far off.

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M.I.A. Bring The Noize Nail Art

M.I.A. in "Bring the Noize."
Photo: Courtesy of Noisey

We've had M.I.A.'s "Bring the Noize" music video on repeat ever since it premiered last week, and, um, it's obvious as to why. Insane beats + infinite incredible looks + a badass beauty game = a total dream come true. Between M.I.A.'s intricate braided 'do and pink coif, you'd think her hair was the star of the show, but we just couldn't peel our eyes away from her decked-out nails. Basically, no matter how many times we paused it to get a closer look, we still weren't sure what was happening on her digits. Luckily, London-based nail artist Sophie Harris-Greenslade (who did M.I.A.'s nails for the video shoot) tipped us off to the fact that her gold mani is super easy to cop for yourself, as in, YOU CAN BUY IT.

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Justin Bieber

A still from Justin Bieber's The Key teaser video.
Photo: Justin Bieber's Facebook

Beliebers, gird your loins. It may not be #heartbreaker (yet!), but Justin Bieber DID put out a different kind of release: a teaser video for his newest fragrance, The Key! As you may recall from the new eau de parfum's initial announcement, Bieber's third fragrance seems to be the most mature of the bunch, described as "energetic with a sexy splash of sparkling freshness" and pictured on suggestive black satin sheets. The video only shows sneak peeks and behind-the-scenes footage, but from what we can see, the bed-related imagery just keeps coming.

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Taylor Swift Fragrance VideoTaylor Swift in her new fragrance campaign video.
Photo: Taylor Swift's YouTube

If you aren't already in the Fourth of July spirit, Taylor Swift's new fragrance campaign might do just the trick. She released a video yesterday for her new, more sophisticated scent (appropriately named Taylor by Taylor Swift), which features Tay Tay lighting some sparklers, hanging out in convertibles with her friends, trying on old timey hats, chilling in bathtubs full clothed, and doing, well, things that 20-something girls do in the summer. The 30-second clip, which shows multiple Instagram-inspired shots over the "Starlight" track from her Red album, is just the first part in a bigger commercial series roll-out. OooOOhh!

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Nautical Nail Art

Photo: Via CBK Nails

Dudes, the Fourth of July is only a few days away, and if you're a procrastinator (like us!), you probably haven't solidified your all-American ensemble just yet. Luckily, if you have a pair of blue jeans and, um, hands, you're halfway there! We rounded up some red, white and blue nautical manicures that'll be PERFECT come Thursday, no matter what you wear. Sure, you can do the same ol' American flag steez, but we thought a set of throwback sailor-inspired nails would be a cooler (and less obvious) way to celebrate the big day. We found 9 designs that vary in difficulty and include everything from stripes and polka dots to ropes and anchors. Peep the manis below and get painting!

Nautical Nail Art

Photo: Via My Nailtopia

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Duck Sauce, It's You

A still from Duck Sauce's "It's You" music video.
Photo: Republic Records

The quack is back! DJ duo Duck Sauce has finally rolled out a new single in "It's You," two years after "Big Bad Wolf" and three after their immensely popular "Barbra Streisand," and it's (expectedly) a banger if we do say so ourselves. The track itself hase been in circulation for a few weeks now, but yesterday, Armand Van Helden, A-Trak and their team released the "It's You" music video. Which brings us to why we, purveyors of all things style, are talking about it: it's ALL. ABOUT. HAIR.

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Ice Cream Nail Art

Photo: Via Julia Martinez

In case you couldn't tell by the permanent upper lip sweat and unmanageable frizz, SUMMER IS HERE, Y'ALL. The season officially kicked off on Friday, and we're already hiding out in the A/C and eating nothing but cold things 24/7. Basically, this is just our way of admitting that we are going to consume way (WAY) too much ice cream in the coming months, so to celebrate our unrelenting affection for the cool confection, we rounded up some super sweet (heh) manicure that'll (hopefully!) inspire you to trick out your tips. Whether it's a melted, sprinkle-infusion design or a few scoops with a cherry on top, we have some seriously amazing nail art that you need to peep ASAP. Warning: this will make you incredibly hungry.

Ice Cream Nail Art

Photo: Via Lulu's

Um, this is brilliant: Use one hand as the ice cream and the other hand as the cones for THE most decked-out dessert nails.

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Nicki Minaj Pink Friday Special Edition

Nicki Minaj's Pink Friday Special Edition fragrance campaign.
Photo: @NickiMinaj's Twitter

We're going to be totally honest—it's hard to keep up with Nicki Minaj. Between her Kmart clothing line, fragrance, lipstick, and, you know, entire music career, girl has A LOT going on. I mean, just this past weekend she dropped two giant pieces of fashion and beauty news like it ain't no thing. First, remember how we mentioned that Barbz would be releasing a special edition of her Pink Friday fragrance in March? Well, the scent finally dropped (you can purchase it here!), but not without a GORGE, pinked-out campaign to go along with it. She mirrored her perfume bottle perfectly by sporting straight platinum (see: white) locks with blunt bangs and a pink latex top. She finished the look with a gold nameplate necklace and bamboo earrings and IN. SANE. two-tone pink and silver glitter lids and her signature cotton candy pout. #WERK

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Justin Bieber

Justin Bieber's new fragrance, The Key.
Photo: @JustinBieber's Instagram/Courtesy Photo

Ohhhh SNAP. Beliebers, how are we doing? We know most things come to a screeching halt when Justin Bieber drops an announcement bomb like this. I'm referring, of course, to Biebsie's grand Twitter reveal of his brand new, forthcoming third fragrance, The Key. Justin uploaded a snap of the opaque white bottle laying on a strategically zhuzhed sheet of black satin and next to a light pink rose barely in-frame. Accordingly, the Bieber Army erupted with excitement. At press time, Justin's cryptic "#whatiskey" tweet has garnered more than 35,000 retweets and the number just keeps growing.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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