Emma Watson

Emma Watson at the 'Noah' premiere in London.
Photo: Getty Images

It's no secret that Emma Watson's red carpet style is on point—I mean, she wore pants under a backless gown to the 2014 Golden Globes. She's not playing around. What was not so obvious until recently, however, is her equally envious ability to accessorize. We noted her jewelry collection at this year's Oscars, but she's also started accessorizing her hair and, TBH, each style she tries pairs perfectly with her outfit and doesn't overwhelm at all. We bow down.

At last night's London premiere of Noah, Emma wore silver and gold jewels on the right side of her updo. They appeared to be casually thrown in, but they transform a relatively simple look to a sleek one. Hi, perfect prom 2014 hair inspiration.

Read More...

Tags , , , , Emma Watson

Lauren Conrad

SO PRETTY.
Photo: LaurenConrad.com

Unless this is some kind of April Fools joke, Lauren Conrad has taken a purple plunge. I hope it's not a joke—her hair, as always, looks perfect. Like, I want to go to the drugstore right now, buy some purple dye, and color my hair in the bathroom. Sorry the sinks are stained purple, coworkers, but this was a hair emergency—bye boring blonde, hello pretty purple!

It was only a few weeks ago that we were complimenting LC's short, springy 'do and now she's taken the look to an entirely different level. This pastel purple isn't the first unnatural color Lauren has tried out—she's gone both pink and multi-color before—but it's the first time she's committed to having the shade for more than a weekend. In a blog post, she explains that while she normally uses temporary dye, this time she went with semi-permanent, which lasts for six to eight weeks. A bold move, but one I respect (and envy), since it looks so good.

Read More...

Tags , , , , , Lauren Conrad

One Direction

Buy our perfume!
Photo: One Direction

OK, so as you probably know, One Direction is releasing a new fragrance in a matter of weeks (May 5th in the United States). That Moment is a follow-up to their first fragrance, Our Moment, and for some reason 100% unbeknownst to me, they made a five-minute film to promote the new scent. Like, obviously I'll watch anything 1D-related (I have to, it's my JOB, so...), but this is different than anything I've ever seen. Sure, the Our Moment ad was full of LOLs, but this is just...odd. We need to discuss. I don't know what's going on.

One Direction

Meet Girolle.
Photo: One Direction

We are introduce to Girolle, a "fragrance photographer" with a very strong French accent and wears a metal and leather thong over leather pants.

Read More...

Tags , , , , , , , , , One Direction

Lauren Conrad

Lauren Conrad and The Beauty Department co-founder Kristin Ess try out unibrows.
Photo: @kristin_ess' Instagram

It seems like just yesterday that Lauren Conrad was gracing the cover of Allure and revealing her deepest beauty secrets (JK, it was two days ago!). One such secret involved one of LC's best assets—her hair, of course. "I can't remember the last time I didn't have extensions," she told the magazine. "Extensions are great. And they've come so far in the last few years." We read that and naturally assumed she was just talking about, y'know, the gorgeous hair on her head. But apparently Lauren likes her fake tresses to be pretty AND multifunctional...namely, doubling as makeshift unibrows.

Read More...

Tags , , , , , Lauren Conrad

Madonna

Madonna shows off her armpit.
Photo: @madonna Instagram

Madonna has been on a roll this week in the Instagram department. A few days ago, she posted a picture of herself dressed as Daenerys Targaryen from Game of Thrones—complete with miniature dragons on her shoulders—which was, obviously, awesome. And then last night, she posted another eyebrow-raising selfie, this time featuring her beyond fuzzy armpit with the caption "Long hair...... Don't Care!!!!!!" (quite the opposite of Taylor Swift's recent "short hair, don't care" Instagram phenomenon).

It's hard to tell if Madonna's hairy pit is a result of feminism, laziness, or sheer publicity, although her hashtags—#artforfreedom #rebelheart #revolutionoflove—suggest The Queen of Pop is just being her typically anarchistic and too-cool-for-school self. The internet is already semi-exploding over the furry pic, but there actually is quite a long history of female celebs who have dared to expose their unshaved pits.

JULIA ROBERTS

Julia Roberts

Photo: Getty Images

Read More...

Tags , , , , , , , Madonna

One Direction

One Direction's That Moment ad.
Photo: Eden Parfums

Who here wants to smell like creamy musk and cucumbers? Anyone? What if I told you that Harry Styles wants you to smell like that? Probably changes your answer, right? Well, as it turns out...he does. All of One Direction does, in fact, which is why they added those *unique* smells to their upcoming That Moment fragrance line (in addition to cedarwood, violet, and "sparkling tangerine"—yum!). We already knew the line would build on their previous scent, the already successful Our Moment, AND that the perfume bottle would resemble a pink diamond wearing a crown. But the promise of creamy musk is certainly news to us—as is their dreamy, just-released print ad.

Read More...

Tags , , , , , , One Direction

Pharrell

Pharrell is teaming up with Comme des Garcons.
Photo: Getty Images

Pharrell Williams, the great collaborator, has just added another joint project to his résumé: a unisex fragrance with Comme des Garcons. From Daft Punk to BAPE, he has a knack for bringing established entities into his creative ecosystem and helping bring forth a beautiful, refreshing take on something you already loved. But he's more than just the ultimate remix artist; his collaborative projects are so wildly successful because of his ability to marry his own original creative sensibilities with a keen eye for curation—he knows precisely the best elements of a sound or an aesthetic to elevate. For all of the above reasons, we're SO excited about this forthcoming scent. The only thing we're disappointed about is: We sort of feel like we should have seen this coming.

Read More...

Tags , , , , , ,

House Of Style

House Of Style House Of Style

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Editor
Gaby Wilson
Editorial Assistant
Maeve Keirans
Editor-at-Large
Mary H.K. Choi

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.