MTV Style | Campaigns

The Rihanna For River Island Summer Campaign Has Landed!

Posted 5/14/13 1:14 pm EST by Chrissy Mahlmeister in Campaigns, Celebrity Designers

The Rihanna for River Island summer collection.
Photo: Courtesy of River Island

In case we haven't made it obvious enough, we are so stoked for the release of Rihanna's second collection with River Island! Just yesterday, we peeped a behind-the-scenes video where RiRi dished on all her affordable, summery staples, and today, we were graced with the oh-so-fierce campaign images featuring models Jourdan Dunn, Bambi Northwood-Blyth, Ataui Deng and Tao Okamoto. We have to admit that seeing these pieces styled IRL brings Rihanna's summer collection to a whole OTHER level of awesome that we kinda-sorta can't handle. Like, um, haiii Jourdan. *wipes fog off of glasses* How '90s supermodel chic does she look in that solid red one-piece with a leather mini backpack and matching hat? SO. GOOD. Bambi also channeled her inner badass in a backward snapback, black crop top and matching shunderwear. Also, those brows.

Tags Ataui Deng, Bambi Northwood-Blyth, Campaigns, Jourdan Dunn, Rihanna, Rihanna For River Island, River Island, Tao Okamoto

| Permalink

Diplo And Major Lazer Model Summer Duds In New Moss Lookbook

Posted 5/7/13 5:15 pm EST by Liza Darwin in Campaigns, Dudes

Diplo for Moss SS13.
Photo: Via Moss Facebook

Thanks to a jam-packed schedule of performances, it's been a minute since we've seen Diplo's handsome mug fronting a fashion campaign. And sure, we might still be swooning over last year's Alexander Wang ad; but not going to lie, we've been missing the producer/DJ/all around multi-hyphenate from our lives (and uh, bedroom walls?) recently. However, now we can ALL breathe easy, because thanks to the good people over at Moss clothing, Wesley Pentz is back in front of the camera! Joined by his bud, Major Lazer's Jillionaire, leave it to Diplo to make anyone (even us girls) want to nab the New York label's latest collection of printed hats, shirts, and shorts for ourselves immediately. Yep, summer's about to get even sweeter.

Tags Campaigns, Diplo, Dudes, Major Lazer, Moss

| Permalink

We Found More 'Beyonce As Mrs. Carter' H&M Campaign Photos

Posted 5/6/13 9:00 am EST by Gaby Wilson in Campaigns, Ladies

Beyonce as Mrs. Carter in H&M.
Photo: H&M

We've seen Beyonce on the sand, Beyonce in bikinis, Beyonce scarf dancing in front of a wind machine and a behind-the-scenes look at putting Beyonce's whole Mrs. Carter H&M campaign together. For most people, that'd be more than enough summer-ready Bey to stay occupied for months. Alas, we are not most people, and actively went searching for more images from the campaign. Welp, looks like our persistence was rewarded as we stumbled upon SEVERAL snaps of "Beyonce as Mrs. Carter" that we'd never seen before on HM.com!

Tags Beyonce, Beyoncé Knowles, Campaigns, H&M, Mrs. Carter

| Permalink

Kristen Stewart Confirmed For Several More Balenciaga Campaigns

Posted 5/3/13 1:27 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Kristen Stewart for Florabotanica.
Photo: Courtesy of Balenciaga

Whew! We can finally rest easy, y'all—Kristen Stewart has officially been confirmed for several (!!!) more campaigns with Balenciaga, according to The Cut. Due to last summer's, erm, situation with Rupert Sanders, many were worried the Twilight star would be dropped from the French fashion house. Also, Balenciaga's creative director Nicolas Ghesquière (who is BFFs with K Stew and acquired her for the campaigns) left last fall, making us/the internet TWICE as skeptical about her future with the brand. In a recent article from 032c magazine about Nicolas' departure, Kristen confirmed her devotion to him and said, "He is a reminder of how f****** annoying everyone else is. It’s not easy to walk a line that not every single person in the world is going to get in a second. Nicolas is the sort of person who loves swimming in rough water [...] I’ve felt the happiest I’ve ever felt wearing these clothes. I’ve also felt androgynous and rigid. Sort of like you’re wearing a f****** building."

Tags Balenciaga, Beauty, Campaigns, Fragrance, Kristen Stewart, Nicolas Ghesquière

| Permalink

A$AP Rocky Rhymes For New Adidas Crazyquick Commercial

Posted 4/30/13 12:01 pm EST by Gaby Wilson in Campaigns, Dudes, Shoes

A still from A$AP Rocky's adidas Crazyquick commercial.
Photo: Courtesy of adidasbasketball's YouTube Channel

Okay, so the collision of music and fashion is anything but rare (if it were, I'm pretty sure MTV Style wouldn't exist or would at least update waaaaay less), but a three-pronged clash of music, fashion, and SPORTS?? File that unicorn of a situation under #veryrare. Enter A$AP Rocky starring and rhyming in a brand new commercial for adidas Basketball's Crazyquick sneakers—a unique moment in time which hits every vertical of the aforementioned anomaly. But he's not the only star—the campaign short also features three of the best and brightest point guards the youngest generation of NBA players has to offer: the Wizards' John Wall, the Trail Blazers' Damian Lillard, and the Sixers' Jrue Holiday.

Tags A$AP Rocky, Adidas, adidas Basketball, Basketball, Campaigns, Commercials, Crazyquick, Damian Lillard, Hoops, John Wall, Jrue Holiday, NBA, SPORTS, Y-3

| Permalink

Watch The Making Of Beyonce's 2013 H&M Summer Campaign

Posted 4/29/13 12:30 pm EST by Gaby Wilson in Campaigns

A still from H&M's behind-the-scenes video from Beyonce's Summer 2013 campaign shoot.
Photo: Courtesy of hennesandmauritz's YouTube Channel

H&M has it right. When it comes to Beyonce, you can never get enough. That's why, on TOP of putting King Bey front and center as the face of their 2013 summer collection, they're not holding back on all their exclusive Mrs. Carter images and footage. Less than a week after releasing their official Bey-fronted campaign video, the Swedish multinational retailer has just dropped an extensive behind-the-scenes look at the campaign shoot!

Tags Beyonce, Beyoncé Knowles, Campaigns, H&M, Mrs. Carter

| Permalink

Selena Gomez Launches Adidas NEO Summer Campaign (Already!)

Posted 4/29/13 9:00 am EST by Rachel Dady in Campaigns, Celebrity Designers

Selena Gomez fronts the adidas NEO summer collection.
Photo: Courtesy of adidas NEO

Well, our karmic meters must be off the charts because we’re not sure what we did to deserve this much Selena Gomez + adidas NEO goodness. Mere days after we peeped the fresh, sporty looks for Sel’s NEO spring campaign, the label launched its brand new beachy-keen (LOL had to) summer collection! Over the past couple of months, we’ve been closely following Selena’s brand ambassadorship for NEO, a project that has her pulling double duty as both face and guest-designer for the teen-styled line. And now that Selena's punctually dropped a first look at the summer collection (in the midst of her other little career as an international pop star, mind you), we are straight REVVED for the dog days. In the lookbook, Selena sports sunspired staples including swim wear, accessories, airy knits, and may even a flamingo or two. Check out more looks after the jump!

Tags Adidas, Campaigns, NEO, Selena Gomez

| Permalink

Watch Beyonce's New H&M Campaign Video!

Posted 4/25/13 9:48 am EST by Liza Darwin in Campaigns, Ladies

A still from Beyonce's new H&M campaign video.
Photo: Courtesy of Beyonce's YouTube Channel

Is it hot in here...or is it just Beyonce's SMOKING NEW H&M VIDEO?! Duh, it's definitely the latter. The clip for "Beyoncé as Mrs. Carter in H&M" officially landed this morning, and you guys, trust us when we say the superstar is taking island dreaming to an epic new level. Filmed earlier this year in the Bahamas (remember when the campaign was just a whispery rumor?), the vid stars Bey posing sultrily amidst the tropical palm trees and clear blue skies dressed in H&M's new swimwear line. Shot by Jonas Åkerlund, we hear the concept is to represent the four natural elements— fire, water, wind, and earth— in a seriously fashionable way.

Tags Beyonce, Campaigns, H&M, Ladies, Videos

| Permalink

Peep Selena Gomez's Spring Adidas NEO Campaign!

Posted 4/24/13 11:30 am EST by Liza Darwin in Campaigns, Celebrity Designers

Selena Gomez stars in the new adidas NEO lookbook.
Photo: Courtesy of adidas NEO

If there's anyone who can convince us to shake off those last bits of winter blahs, you'd better BET it's Selena Gomez. The actress and singer is serving up a much-needed dose of cheery spring goodness in the latest adidas NEO campaign, which just landed this week. We've been keeping close tabs on the star in her new dual role as the face and designer of the teen-centric label, from the interactive lookbook to her New York Fashion Week runway show. And while she's definitely been staying busy working with the team behind the scenes on the sporty, cute collections, now she's showing it all off in front of the camera! We've got your first look at Sel working the breezy tunics, graphic leggings, and the rest of the wares like the total pro that she is. See even more images after the jump!

Tags adidas NEO, Campaigns, NEO, Selena Gomez

| Permalink

Cassie Goes All-Out '90s In Prints And Neon For Forever 21's Summer Lookbook

Posted 4/16/13 4:08 pm EST by Chrissy Mahlmeister in Campaigns

Cassie for Forever 21.
Photo: Courtesy of Forever 21

OMG, summer is almost here, y'all! We cannot WAIT to leave the house sans jacket, and if there's one person really getting us revved up for the warm days ahead, it's Cassie. Forever 21 just dropped their summer lookbook, and it features the "The Boys" singer decked out in beach-ready bustier crop tops, printed minis, and heaps of neon accessories. To be honest, we can't tell if we're more excited to see Cassie lookin' super fly in affordable duds or if we're just tearing up at the mere sight of a beach. Either way, we NEED to discuss Ms. C hardcore chillin' on a gilded low rider sporting a black and white striped top, short-shorts, tube socks, mesh lace-up platforms, stacked neon bracelets and a lime green lace veil. Also, that pompadour with matte red lips and long black nails? Too good.

Tags Campaigns, Cassie, Forever 21, Forever LA, Lookbooks

| Permalink

12 3 4 5 6 7 8 9 10 Next ›

MTV Style › Campaigns

House Of Style

Search Posts

Top Categories

Follow Us