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The face of beauty.
Photo: @choupettesdiary Instagram

With her piercing blue eyes and soft features, Karl Lagerfeld's cat Choupette (wait, did you think I was talking about a person?) has always seemed like she could be a model, but now it's official. Choupette will be the new face of a holiday capsule collection for cosmetic brand Shu Uemura. The collection's name? Shupette. I know—perfection. This marks the first time an animal has teamed up with a beauty brand, confirming what we already knew: Choupette is the most powerful cat in fashion. After all, she's already inspired a capsule collection of accessories that included fingerless gloves, purses, and, of course, iPad cases—a nod to her favorite device to play with. Plus she has more Twitter followers than most human beings.

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FYI: New York commuters don't generally look this good.
Photo: DKNY

Back in February, DKNY did the unprecedented and subbed a diverse group of New Yorkers for traditional models in their Fall 2014 show. It was totally unexpected to see rapper Angel Haze, A$AP Mob's A$AP Illz, and House of Ladosha's Juliana Huxtable (among others) strut down the catwalk—and it became one of the biggest talking points of the season, earning stellar reviews. So, for their fall campaign, DKNY decided to stick with what was working and used most of their Fall 2014 cast as models for their new ads.

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Vanessa Hudgens

Vanessa Hudgens, totally unretouched.
Photo: Bongo

Vanessa Hudgens is back with her second Bongo campaign. The fact that the company tapped the actress as their face for another season isn't surprising—the fact that these images are totally unretouched, however, is. "It’s so important for girls to remember that real beauty shines from within," Vanessa said in the press release. "I’m so proud that Bongo is choosing to send such a positive message with this campaign." It's refreshing to see a model, let alone an actress like Hudgens with such a wide reach, opt out of Photoshopping—especially since heavily edited images have become the norm, setting crazy unrealistic standards for beauty.

Vanessa doesn't need any help from Photoshop, of course. She looks flawless as ever in the photos and even stays true to her OG boho style in the campaign.

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Rita Ora, Roberto Cavalli

Rita Ora in Roberto Cavalli's fall campaign.
Photo: Roberto Cavalli's Facebook

A few months ago, Rita Ora posted a few photos on Instagram that showed her kissing Roberto Cavalli's wife and captioned one of them, "Get ready bots we might have another surprise for you @eva_cavalli." And then? Nothing. No follow-up. No announcement. No clarification. NO CLUE. We've been obsessing about it ever since, because what could it all mean?!

Welp, now we know. This morning, the luxury label announced that the style-icon-status singer is the new face of Roberto's Fall/Winter 2014 campaign. Along with the day-making news, they unveiled a few snaps from the shoot and whoa, you guys. I mean, we already knew she could model because she's previously posed in campaigns for Rimmel, Material Girl, and DKNY. And we already knew she could rock Roberto like no one else, because approximately 86% (rough estimate) of her wardrobe is Cavalli. (Remember when she wore that super-fancy, entirely sheer gown to Coachella? That was designed by, well, you guessed it.)

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Katy Perry Royal Revolution

Bow down to the Killer Queen, bbs.
Photo: @KatyPerry's Instagram

Last summer, Katy Perry went ALL out to promote her new Killer Queen fragrance (think: corsets, canes, and powdered wigs) and just when we thought all the amazingness was over, KP recently revealed she would be releasing another "sassy sapphire sister" scent called Royal Revolution. Before today, we only peeped the super-sleek silver and blue bottle, but Katy just posted the first pic from her fragrance campaign on Instagram, and we're so ready to see her take over the throne, y'all.

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Marc Jacobs

One of the images from Marc by Marc Jacobs' Fall 2014 campaign.
Photo: Marc Jacobs Intl Facebook

Real people subbing for models was one of the big trends of New York Fashion Week for Fall 2014 but Marc by Marc Jacobs is taking that concept to a whole new level with their new campaign. Instead of casting professionals, the brand hosted an open call on Instagram and Twitter, inviting regular people like you and me to submit their best headshot tagged with #CastMeMarc for a chance to appear in the next run of ads. The next time someone tells you social media is a waste of time, just refer to this campaign, which has now transformed the lives of nine people who were plucked from the internet to model for Marc Jacobs.

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Beyonce

Your new scent for summer.
Photo: Beyonce Parfums

Every day in Beyonce's life is probably pretty epic, but today (June 18) was EXTRA for the superstar. Not only did she make a cameo appearance in Michelle William's new music video, but she also released the first looks at her brand new fragrance, Heat Wild Orchid. For all you mere mortals reading today, don't worry—if you even made it out of bed this morning, you're still probably doing OK. It's all relative.

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Rita Ora, DKNY

Rita Ora's DKNY My NY ad!
Photo: @donnakarandkny Instagram

Wow, you guys, do you remember back in December when we spotted Rita Ora in Times Square shooting some sort of fragrance campaign? At the time we speculated that it might be for DKNY and—guess what?—we were right!

DKNY just unveiled the first ad from the campaign for My NY, their new fragrance, and it features Rita's gorgeous mug front and center. Between the bright-red lips, bold brows, and palpable excitement, this image screams Rita. I have no idea what this fragrance smells like (yet!), but if Rita is this happy about it, I'm bound to be too.

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Rihanna Rogue

Rihanna's gone rogue, y'all.
Photo: Rihanna's Instagram

Last summer, Rihanna released her fourth fragrance, Rogue, complete with an ad campaign featuring our girl curled up beside a life-size bottle of the scent partially naked with her gams and sultry stare on full display. You might remember it, but you also might not—mostly because Rih is becoming pretty well-known for flashing her skin around like it ain't no thang. (And we're not mad at that!) But, in the UK, the Advertising Standards Authority had a major problem with RiRi's "provocative" campaign.

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Iggy Azalea

Iggy Azalea at her Revolve Clothing shoot.
Photo: Revolve Clothing's YouTube Page

We've been keeping close tabs on Iggy Azalea's Revolve Clothing campaign ever since we heard the rapper would be the face of the summer line. The campaign images were released a few weeks ago, and now there's a behind-the-scenes video. There is nothing we love more than a good BTS video, you guys. This one can be added to our all-time fave list.

Not only do we get a look at Iggy wearing pieces from the collection and pulling poses, but we're treated to a brief interview, where Iggy discusses style in L.A., her fave looks from the shoot, and how important style is to her. (Hint: It's very important.)

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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