MTV Style | Campaigns

Lea Michele Named The New Face Of L'Oreal Paris

Posted 9/18/12 11:19 am EST by Maud Deitch in Beauty, Campaigns

Lea Michele is the new face of L'Oreal beauty.
Photo: Getty

It's just been confirmed that Glee star Lea Michele is the new face of L'Oreal Paris, joining the likes of Beyonce and Gwen Stefani, who have also been spokeswomen for the brand. In a statement to People magazine, Lea said that she is "overjoyed" to be working with the company, which is the largest beauty company in the world. Pretty major, if you ask us. She went on to say that she is not only a fan of L'Oreal because of their products, but also because of their message, "I’m so thankful to be a part of a television show that promotes inner beauty and self-worth," Lea said, referring to her starring role on the groundbreaking Glee, "now to be a part of this amazing family [L'Oreal] that expresses the same amazing message is such an honor.”

Tags Glee, L'Oreal, Lea Michele

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Lana Del Rey Is Fashionably Nostalgic In Her New H&M Video

Posted 9/17/12 2:00 pm EST by Liza Darwin in 'It' Girls, Campaigns

Behind the scenes of Lana Dey Rey's new H&M commercial.
Photo: H&M's YouTube

From the swirling rumors to the official announcement to the actual images, we've been following Lana Dey Rey's H&M campaign every.step.of.the.way. Whew! So now that the behind the scenes clip has officially dropped for the commercial, you didn't think we'd leave you hanging, did you? Yeah, right. The Swedish retail giant has just released a BTS video of the NYC crooner for the brand's upcoming clip, and it's a past-perfect whirlwind of old meets new. H&M may be on the forefront of fast fashion, but leave it to Lana to work the fuzzy peach sweaters, slim denim, and printed separates with her trademark retro touch. Yes, bouffant, pout, and pointy nails included.

Tags Campaigns, H&M, Lana Del Rey

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A$AP Rocky, Diplo, And Penn Badgley Star In Alexander Wang Men's Fall '12 RTW Video

Posted 9/6/12 3:16 pm EST by Chrissy Mahlmeister in Campaigns

A$AP Rocky in Alexander Wang's fall '12 men's RTW video.
Photo: Via Alexander Wang

We already know A$AP Rocky and Alexander Wang are BFFs, but we still get SO excited every time we see the rapper and designer collab on something new. In Alexander Wang's latest campaign, A$AP, Diplo and Penn Badgley show off the latest designer duds in a cool, slow-motion black and white video paired with Dawn Golden & Rosy Cross' "Blacks" heavy slow-jam track. This was shot in conjunction with Alexander Wang's first international flagship store opening in Beijing back in May and is his first-ever menswear video! Personally, we couldn't think of a better time to debut this duo's collab considering tonight at the Video Music Awards he will be performing for the first time with Rihanna. Eeeee! We're sososo interested to see what he will wear onstage, but we have a sliiigght inclination that he'll probably sport his bestie's duds. Check out the campaign video below, and let us know what you think A$AP will wear at the VMAs tonight!

Tags A$AP Rocky, Alexander Wang, Campaigns, Diplo, Penn Badgley, Video

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Alicia Keys Launches Limited-Edition Reebok Collection!

Posted 9/6/12 10:00 am EST by Chrissy Mahlmeister in Campaigns, Shoes

Alicia Keys shows off her new Reebok collection.
Photo: Courtesy of Reebok

We all know Alicia Keys can SANG, but did you know she also has some serious design chops too? The singer hooked up with Reebok Classics to create some limited-edition kicks, and, um, we want them ALL. Alicia did a totally new take on our old Reebok favorites—the Freestyle Hi (5411), Freestyle Double Bubble, Classic Nylon Slim and Princess—which she models oh-so-adorably in the campaign images above. The coolest part, though, is that during the Video Music Awards tonight at 8 P.M. EST (where she is also performing at! Check out her rehearsal pics from last night where she is, yes, wearing the brand), Reebok will debut her new Classics commercial that shows her "soul-searching journey to the top against the world's greatest canvas and Keys' hometown—New York City," according to the press release. Oh la la! "I’ve been a Reebok fan ever since I put on my first pair of 5411's," Alicia said. "Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok's one of those brands that have endured the test of time and partnering with them felt like a really natural fit." I mean, when her hubby Swizz Beatz is creative director of the brand it can only BE natural fit, amirite?

Tags Alicia Keys, Alicia Keys x Reebok, Collabs, Reebok, Shoes, Sneakers

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Carly Rae Jepsen And Wet Seal Announce Partnership

Posted 9/6/12 9:00 am EST by Maud Deitch in 'It' Girls, Campaigns

Carly Rae Jepsen gets giggly in her Wet Seal campaign.
Photo: Wet Seal

Can you remember a world before "Call Me Maybe?" Whether your answer is yes or no, you probably don't want to. The infectious, VMA nominated tune has permeated every corner of our summer, as has its heavy-banged, cute as a button singer Carly Rae Jepsen. With her debut album heading toward its release date like a juggernaut and a place on Justin Bieber's "Believe" tour, Carly Rae shows no signs of stopping her total pop domination. it was for this reason that we weren't even a little bit surprised when we heard that the Canadian chanteuse had teamed up with retailer Wet Seal for a collaboration that takes the usual campaign to the next level. Beyond just starring in the brands campaign images, sporting super cute fall must-haves like printed pants, an elevated moto jacket, and bright, eye catching pumps, the star is also partnering with the company on a super amazing giveaway which, among other things, scores the winner a phone call from the singer herself, maybe. Full details on the giveaway and partnership after the jump!

Tags call me maybe, Carly Rae Jepsen, Justin Bieber, Wet Seal

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Leandra Medine Smiles Wide In Her New Uniqlo Campaign

Posted 8/31/12 10:00 am EST by Maud Deitch in 'It' Girls, Campaigns

Leandra Medine is repelling in fall plaids for Uniqlo.
Photo: Uniqlo

If anyone has figured out how to have it all, it's Leandra Medine. The 24 year old blogger behind The Man Repeller has a successful online brand, partnerships galore, AND she just tied the knot (in an incredible dress, we might add). When we heard that Leandra was going to be joining Tavi Gevinson and Cyndi Lauper as a model for Uniqlo, we were beyond excited--the Japanese basics retailer is definitely not what we think of when we think Medine, as her style everything besides basic, but then we remembered that everyone has to wear jeans, right? When Fashionista interviewed Medine about the campaign, she revealed a collaboration vetting strategy that we can totally get behind: "I always and only ever do collaborations with brands that I would work with even if there was no compensation involved," Medine said, adding, "and Uniqlo is one of my favorite, favorite brands." Super cool in style AND in ethics

Tags Leandra Medine, The Man Repeller, Uniqlo

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Iggy Pop And Daisy Lowe Goof Off For Eleven Paris Campaign

Posted 8/29/12 11:17 am EST by Liza Darwin in Campaigns

Iggy Pop and Daisy Lowe for ElevenParis.
Photo: Iggy and the Stooges

Quick, tell us! Is this dynamic duo the odd couple of the moment OR just two of a kind? Well, judging from Iggy Pop and Daisy Lowe's identical cheeky expressions in the Fall/Winter 2012 ad campaign for Eleven Paris, we're going to have to go with the latter. The rock icon and British model worked it in front of the camera for the Parisian label, hamming it up (tongues out and all) for the black and white photoshoot. Given the pair's rebellious rock n' roll history- Iggy's the frontman of Iggy and the Stooges and Daisy's the offspring of musicians Gavin Rossdale and Pearl Lowe- you didn't REALLY expect them to just smile and say "cheese," did you?! After all, that wouldn't be nearly as fun.

Tags Ad Campaigns, Daisy Lowe, Iggy Pop

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Lana Del Rey Is The New Face Of Jaguar Cars

Posted 8/22/12 11:00 am EST by Liza Darwin in 'It' Girls, Campaigns

Lana Del Rey.
Photo: Getty Images

It's official: the world can't get enough of Lana Del Rey. And for good reason, considering the sultry New York singer's working the total package- her signature smoky voice, retro good looks, and seriously covetable street style (winged eyeliner and sky-high bouffant included). She's already rocked the fashion circles with a namesake Mulberry bag, more magazine covers than we can keep up with, and a brand-new H&M campaign. Now she's fronting another brand, but it's definitely NOT what you'd expect. Just this morning it was announced that the musician is the newest face of Jaguar- yep, the car company.

Tags Campaigns, Jaguar, Lana Del Rey

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Beyonce Reveals Sultry House Of Dereon Fall 2012 Campaign

Posted 8/21/12 3:36 pm EST by Gaby Wilson in Campaigns, Celebrity Designers, Ladies

Beyonce for House of Dereon's Fall 2012 campaign.
Photo: Courtesy of House of Dereon's Facebook page

Attention, Internet. *taps mic two times* Beyonce has unleashed a fashion Easter egg in your midst! This afternoon, the "I Was Here" singer revealed the campaign for House of Dereon's Fall 2012 collection, and it is suuuuuultry. Reminiscent of Bey's own fashion-packed "Run The World (Girls)" music video, the campaign shots picture her walking hard across a sandy, cracked desert floor in her latest designs like this here belly-baring, flirty femme fatale ensemble - the ingredients of which are all available for purchase right NOW!

Tags Beyonce, Campaigns, Celebrity Designers, House of Dereon

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Karlie Kloss Is A Total Badass In Juicy Couture Fall 2012 Campaign

Posted 8/21/12 2:04 pm EST by Gaby Wilson in Campaigns, Models

A still from Karlie Kloss's Juicy Couture Fall 2012 campaign.
Photo: Courtesy of Juicy Couture's YouTube channel

Karlie Kloss in real life is super smiley and sweet (who can forget this adorable W magazine Lynn Hirschberg screen test??), but she wouldn't be one of the top models of the moment if she weren't also a verrrrry good chameleon. And that she is as evidenced by how effortlessly Karlie shape shifts into a butt-kicking baddie for Juicy Couture's Fall 2012 campaign video. The video is shot by Inez and Vinoodh, the photographer duo responsible for Lady Gaga's Haus Of Ü fashion films and Justin Bieber's MAJOR coming-of-age V magazine cover shoot, and follows Miss Kloss clad in a range of Juicy Jeans, showing skeezy dudes who's boss up and down the beach.

The 2-minute short is soundtracked with LL Cool J's scratch and brass-heavy "Going Back to Cali." The nostalgic track is just bare enough to let Karlie's wardrobe of colored furs and gem pave safety pins shine but to also punctuate her badass beach rampage. Watch the full campaign video for yourself below!

+ WATCH KARLIE KLOSS FOR JUICY COUTURE FALL 2012

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Tags Ads, Campaigns, Inez and Vinoodh, Juicy Couture, Karlie Kloss

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