MTV Style | Campaigns

P!nk Is The New Face of CoverGirl

Posted 8/6/12 5:51 pm EST by Gaby Wilson in 'It' Girls, Beauty, Campaigns

P!nk is the new CoverGirl.
Photo: Courtesy of CoverGirl Cosmetics

Yes, world. We have a new CoverGirl. Alecia Beth Moore, better known as P!nk, will be the newest face gracing your magazines and TV spots in the name of the cosmetics giant. The "Blow Me (One Last Kiss)" singer joins a long list of legendary CoverGirls including Rihanna, Ellen DeGeneres, Queen Latifah, and the brand's most recent title-holder Taylor Swift, but rest assured, Miss Moore is bringing her own CoverGirl steez to the campaign.

Tags Beauty, Campaigns, Covergirl, P!nk, Pink

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Nicki Minaj And 2NE1 Star In Adidas Originals Campaign Video With Jeremy Scott

Posted 8/2/12 12:00 pm EST by Chrissy Mahlmeister in Campaigns, Designers

Nicki Minaj in the Adidas Originals campaign video.
Photo: Adidas.com

YASSS. The moment has finally come! Remember back in April when we totally spotted Nicki Minaj and Jeremy Scott filming an adidas campaign in the streets of NYC? Well, after months of waiting/crying/shivering in anticipation, the video has finally premiered! And, eeee, there's even more amazingness than we expected. The video starts off with Nicki and J Scott oh-so-cutely hanging out in their technicolor, mix patterned puffy jackets, and then it cuts to other cool cities across the globe where we spot Sky Ferreira and Big Sean chilling together in their decked-out adidas Originals gear. But, um, the biggest (and perhaps best?) surprise of all is when we spot our FAVE K-pop group 2NE1 bust out some serious dance moves in the streets of Tokyo smothered in head-to-toe Jeremy Scott x adidas gear. #dead

Tags 2NE1, Adidas, Adidas Originals, Jeremy Scott, Nicki Minaj

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Lady Gaga Sports Head-To-Toe Latex For Second Fame Fragrance Ad

Posted 8/1/12 2:00 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Lady Gaga in her new Fame fragrance ad.
Photo: Via Lady Gaga

By now, Lady Gaga has pulled out ALL the stops to promote her new Fame fragrance—the debut ad featured her lying in the nude with little men crawling all over her body (don't ask) with the lovely black liquid-filled bottle propped in her hand, which was followed by a fashiony-yet-oddly-confusing mechanical, pulsating black and white video with the Haus Laboratories' workmen concocting her mysterious dark-tinted fluid while wearing overalls and, um, not much else. Last night, Gaga revealed yet another campaign image featuring a mirrored shot of Mother Monster herself sporting a head-to-toe latex ensemble. And when we say "head to toe," we MEAN head to freakin' toe, y'all.

Tags Beauty, Celebrity Fragrances, Fame, Fragrance, Lady Gaga, Perfume

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Azealia Banks For Alexander Wang Campaign Video Released!

Posted 7/27/12 4:00 pm EST by Chrissy Mahlmeister in Campaigns

Azealia Banks in the T by Alexander Wang campagin.
Photo: Via Alexander Wang

Fun fact: Today is my birthday (YAY, ME!), and let me just say that I could NOT have received a better gift than this, y'all—Azealia Banks stars in Alexander Wang's latest T Fall 2012 campaign video! Eeee. In the black and white, 53-second vid of pure awesomeness, Azealia gets down in killer crop tops, body-con dresses and varsity jackets to her song "Van Vogue" from the recently-released 1991 EP. Her long, luscious waves FLY as she hops around in Wang garb to her '90s-inspired hit, and it's absolutely HYPNOTIZING. I've already watched it 8 times. #happybirthdaytome

Tags Alexander Wang, Azealia Banks, Campaigns, T by Alexander Wang

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Selena Gomez Reveals Behind-The-Scenes Video From Fall Dream Out Loud Commercial

Posted 7/25/12 11:00 am EST by Gaby Wilson in Campaigns, Celebrity Designers, Ladies

A still from the behind-the-scenes video of Selena Gomez's Dream Out Loud commercial shoot.
Photo: courtesy of Selena Gomez's YouTube channel

At MTV Style, we're gearing up for Back To School season, bringing you all the hottest trends for your new year debut, and so is Selena Gomez who's hard at work promoting the forthcoming fall collection of her Dream Out Loud exclusive KMart collaboration. Sel teased the upcoming campaign with a quick snap from the shoot, but now, she's releasing a full video of behind-the-scenes footage from her time spent filming the DOL commercial.

Tags Campaigns, Celebrity Designers, Commercials, Dream Out Loud, KMart, Selena Gomez

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Beyonce Reveals Sultry Midnight Heat Perfume Campaign

Posted 7/19/12 9:00 am EST by Gaby Wilson in Beauty, Campaigns

Beyonce's Midnight Heat perfume campaign.
Photo: Courtesy of Beyonce Parfums

It looks like our girl Beyonce is following in the (very, very successful) footsteps of fellow siren-turned-fragrance-tycoon Jennifer Lopez, rolling out yet another version of her premier fragrance Heat. I mean, J.Lo turned perfume-making into an über-lucrative 10-year career, and who doesn't want that? Bey's latest iteration, Midnight Heat offers a fruitier, spicier scent than the OG Heat's floral musk, and the brand new campaign photo appropriately sets the mood for the midnight perfume.

Tags Beyonce, Celebrity Fragrances, Fragrances, Midnight Heat, Perfume

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Mark Ronson Is The Face Of Fendi's First Men's Fragrance

Posted 7/18/12 11:27 am EST by Liza Darwin in Campaigns, Dudes

Mark Ronson.
Photo: Getty Images

With his music career, fashion following, and crazy good looks, Mark Ronson is setting the bar really, really high for all the other dudes out there today. But hey, we're not complaining! He clearly knows his stuff. He dropped by MTV back in 2010 to fill us in on his then-bleach blonde hair, men's fashion, and obsession with jazz shoes, and since then the British DJ and musician has cemented his place in our hearts with his audacious style sense. After all nobody can work a pink suit quite like him. For his latest project, the well-coiffed fashion plate and member of multi-talented Ronson clan is lending his face to Fendi's debut men's fragrance. The Grammy winner fronts the campaign for Fan di Fendi Pour Homme, the first cologne produced by the Italian fashion house. According to French VOGUE, the brand wanted someone "both modern and rock 'n roll" who would embody Fendi's view on masculinity. Needless to say, it's a perfect fit.

Tags Campaigns, Fendi, Fragrance, Mark Ronson

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Lady Gaga Reveals Nude Fame Perfume Campaign Photo

Posted 7/17/12 1:37 pm EST by Gaby Wilson in Beauty, Campaigns

Lady Gaga is nude and covered with little men for her Fame perfume campaign.
Photo: Courtesy of LittleMonsters.com/Steven Klein

Welp, Lady Gaga's first campaign image for her forthcoming Fame perfume just dropped, and HA-CHA-CHAAAA *rolls tongue back into mouth like a carpet runner*, is this thing a DOOZY. In the black-and-white snap photographed by Steven Klein, Mother Monster appears next-to-nude, sprinkled with strategically placed itsy, bitsy men all over her bare physique. Gaga wears little more than a shiny black face mask (we're not sure the mini-dudes count as vestments per se), holding the bottle of Fame, "The First Ever Black Eau De Parfum," in her left hand. It's kiiiiind of like Gulliver's Travels meets 50 Shades of Grey but plus that classic Gaga dose of LOUCHE.

Tags Celebrity Fragrances, Fame, Fragrance, Fragrances, Lady Gaga, Perfume

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Lea Michele Goes Back To School For Candie's Campaign

Posted 7/11/12 2:24 pm EST by Liza Darwin in Campaigns

Lea Michele for Candie's.
Photo: Courtesy of Candie's

Having a Glee addiction means coming up with an excuse to stay home on Thursday nights, randomly breaking out into song, and suddenly feeling the urge to join a chorus, STAT. It also means that after years of watching Rachel Berry saunter down the halls in animal sweaters, blouses, and pleated skirts, we can't help but automatically associate Lea Michele with these collegiate-inspired closet staples. However, for her new Candie's campaign, the actress is ditching her TV alter ego's prepster style for flouncy dresses, printed pants, and tons of heels. Taking cues from previous Candie's girls like Vanessa Hudgens and Britney Spears, Lea ups the flirt factor in a big way for the brand's Back to School ads.
Read More...

Tags Campaigns, Candie's, Lea Michele

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Avicii Models For Denim & Supply Ralph Lauren

Posted 7/10/12 9:00 am EST by Liza Darwin in Campaigns, Dudes

Avicii for Denim & Supply Ralph Lauren.
Photo: Courtesy of Ralph Lauren

Hellooo world, are you ready for Avicii?! You'd better be, because this Swedish DJ has officially hit stateside... and he's not going anywhere anytime soon. Unless you've been living under a rock this year (or just hate to dance), you've probably already heard his throw-your-arms-up-in-the-air anthems like "Levels" and "Fade Into Darkness." The 22-year-old has already established a comfy spot in our iPods, so the next natural step? Modeling, of course. Ralph Lauren has recruited the European EDM superstar to front its new Denim & Supply campaign this fall. Besides the fact that he's got music cred and boatloads of talent, he's also, um, really attractive, so we couldn't be more thrilled. Read More...

Tags Avicii, Campaigns, Denim, Ralph Lauren

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