Beyonce H&M

Beyonce with Blue Ivy in the Bahamas.
Photo: Beyonce's Tumblr

So, we're not one to jump on rumors, but when it involves 1.) our girl Beyonce and 2.) a possible clothing campaign, we can't help but dust off our investigative journalism hat and jump RIGHT in. The gist of the story (so far) is this: Bey is currently living it up in the Bahamas (see her, above, with Blue Ivy <3), and the paps caught her doing a photo shoot wearing a killer printed bustier bikini top, high-waisted bottoms, and huge hoop earrings. Alongside this, one of her backup dancers, Kimmie Gee, posted a status that read: "First day of rhsl in the Bahamas! Alriiiiiiiight H&M...Let's Go!" The most suspicious part, though, is that she has since deleted the status. Luckily, someone captured a screen shot to prove that, yes, she DID say the words "Bahamas" and "H&M" in the same sentence. Eeeee!


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Beck Saint Laurent

Beck for Saint Laurent Spring 2013.
Photo: Via YSL's Facebook

Ever since former Dior Homme creative director Hedi Slimane took over Yves Saint Laurent last summer, the French fashion house has slowly transformed into Hedi's complete vision for the brand. Not only did he change the iconic YSL name to Saint Laurent Paris, but his use of bold black and white portraits showcasing his favorite musicians (like Citizens! frontman Tom Burke) in tailored Saint Laurent pieces has upped the cool factor in a way that we love. The spring 2013 campaign hit the web yesterday, and Hedi featured longtime friend (and MTV Style favorite!) Beck. We totally spazzed out as we clicked through the photos (which also feature British model Edie Campbell) for a totally rock-n-roll-meets-couture spread that we're obsessed with. In one look (above), Beck sports a chambray shirt with a loose skinny tie, fringe suede jacket and tousled blonde strands. Me-ow!


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Uniqlo Spring 2013.
Photo: via Uniqlo Facebook

Google "Chloe Norgaard" and prepared to be bombarded with a technicolor rainbow wave of MAJOR HAIR ENVY. The model, DJ and music festival fixture has been working her My Little Pony locks like no other the past few months, showing them off for Terry Richardson, Dossier, and Harper's Bazaar. Now the native New Yorker's doing her thing for Uniqlo in the Japanese clothing giant's new Spring 2013 campaign, bringing a burst of much-needed candy color into the winter blahs.


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Karlie Kloss Cara Delevigne

Karlie Kloss for Donna Karan New York and Cara Delevingne for DKNY spring campaigns.
Photo: via DKNY PR Girl Tumblr

Donna Karan, are you reading our minds? Not that we're complaining or anything, because the New York designer has cast not just one but TWO of our favorite models in her spring campaigns! Double whammy, much? This season Karlie Kloss reprises her role as the face of the uber-elegant Donna Karan New York label (she repped the Resort 2013 line as well). Walking barefoot along the ocean and clad in an embellished pink spaghetti strap dress, the ex-dancer looks every bit the part of a beachy ballerina in this gorge campaign. And hey, matching pretty evening wear to the sunset and seawater doesn't hurt, either....

Meanwhile, Cara Delevingne's got the city slicker thing down on lock in the ads for the cool sister label DKNY. The model might be from London, but if you ask us, she totally nails the part as a New Yorker in these '90s-inspired shots.


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Between the ridic nail art, band style, and facial hair happening this year, it's tough to keep up with it all before we officially cruise into 2013. But don't worry! We've got your back. The MTV Style crew has been scouring the internet for the ultimate best-of guide for 2012, and the best part is, it's only just beginning. Not that you REALLY needed an excuse to keep checking back, or anything...

Sure, advertisements are about pushing a product. But let's be real: sometimes the art direction, overall concept, or the star of the campaign is just SO good, that it doesn't even feel like an ad in the first place. These are images that you'll want to rip out (or print, because it's 2k12) and stash away in your drawer along with old issues of your favorite magazines or middle school art projects. At least that's how we feel, anyway, and we've waded through ALL of options this to year to present our very favorites. So whether it's starring a singer, an actor, or, ya know, a model, click through for the very best campaigns of 2012.


Katy Perry

Katy Perry for GHD.
Photo: Courtesy of GHD

With several GHD campaigns to her name already, Katy Perry has the super-glam, glossy fash thing on lock. But this shimmery edition stood out the most to us this year because a.) there's glitter, so obviously and b.) the combination of the Brooklyn bridge backdrop and seawater motif is just TOO good. Oh, and did we mention her side-swept purply-pink hair?! Well, let's just say Ariel would be jealous...


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Kreayshawn JapanLA Hello Kitty

Kreayshawn for JapanLA/Hello Kitty.
Photo: Via Hello Kitty's Facebook

Sometimes there are music and fashion collaborations that are so beyond perfect, it makes even our stone-cold style hearts melt. See: The photo above. Our fave rapper Kreayshawn is featured in JapanLA x Hello Kitty's latest holiday campaign, and weeee can barely handle it. The collection features tons of Hello Kitty and Badtz-Maru-inspired graphic leggings, oversized sweaters, and suspender skirts, which you can snatch up right this second on or But first, let's peep all those pieces! Above, we see Kreay in classic Hello Kitty print leggings ($65) with a black and white "Vogue" top and the cutest high ponytails we have seen to DATE. Also, those platforms? *dies*


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Nicki Minaj's new Viva Glam lipstick campaign.
Photo: @MACcosmetics Twitter

You KNOW it's going to be a fantastic day when you're greeted with an image of Nicki Minaj as soon as you turn on your phone to check Twitter first thing. Maybe it's her kooky blonde hair, her yellow bathing suit or her sunshine-y smile, but leave it to Nicki to banish that early morning bleary eyes, foggy brain, and bad mood pretty much IMMEDIATELY. After all, pop stars floating in a pool of purple lipsticks= SO much better than coffee, right?! It's all part of her brand new MAC Viva Glam campaign launching early next year, and we couldn't be more excited. While her former Viva Glam partner-in-crime Ricky Martin was busy working on his own super-smooth lip conditioner, our girl had a solo project of her own in the works. She's trading that Barbie pink lipstick of last season for purple and launching a lavender shade in February. World, are you ready for this?!


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Rihanna teases her River Island Spring/Summer 2013 ad campaign.
Photo: Courtesy of @badgalriri's Instagram

Rihanna knows it's December. She knows the northern hemisphere is in the middle of winter right now. But is that stopping her from sharing her upcoming Spring/Summer collection collaboration with River Island? Nope. Not one bit. And if you think she stopped after giving everyone a first look at that RI suede jumpsuit yesterday, you're wrong. The "Diamonds" singer Instagrammed a picture of herself posing alongside a few models (one of them being the lovely Miss Jourdan Dunn!) after wrapping the shoot for her upcoming ad campaign.


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Tom Burke in the Saint Laurent Pre Collection 2013 campaign .
Photo: Hedi Slimane/Saint Laurent

Fact: any band that puts an "!" at the end of its name wins an automatic place in our iTunes library. But along with their perky moniker, it's the danceable beats and happy-go-lucky-vibe of London fivepiece Citizens! that REALLY won us over for the long haul. These boys pack some major musical punch on their debut album (out now), AND with a self-described "rock n' roll-meets-Englishman" wardrobe, you can bet they look good doing it. Hedi Slimane clearly thinks so. The Saint Laurent designer spotted the group at a festival this summer and immediately tapped frontman Tom Burke for the fashion house's new campaign, setting off a bajillion questions in our brains: Is this the beginning of a second modeling career? Has he been practicing his "Blue Steel" ever since? How did he and Hedi become SUCH good friends? Luckily for us, Tom called in from the tour to give us the scoop on his new gig, Citizens! fashion philosophy, and why he wishes he had style like Jagger.


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Karlie Kloss in the Neiman Marcus And Target Collaboration Commercial.
Photo: Neiman Marcus' Youtube Channel

We love a good collab, that's for sure. Not only because they allow us to snag some of that pret-a-porter style at a more reasonable price point, but also because designer collaborations allow us to see our fave clothiers stretch their muscles in a new way. The Neiman Marcus and Target CFDA holiday collection is basically the ultimate collabo, with some of our fave selections being cookie cutters from Band Of Outsiders, an Alice + Olivia bike, and a Derek Lam skateboard, and that's just scratching the surface. It also features our favorite (or rather, one of our TWO favorites) model Karlie Kloss in the super cute campaign, bounding around both print and film and generally looking like a holiday elf-goddess. We showed you the behind the scenes from the shoot, but now we have the full commercial for your viewing pleasure. Karlie is the classic sweet girl, what with her midwestern charm and cookie-making side hustle, so it makes sense that she would front a campaign so filled with good cheer. And yeah, it also helps that she's one of the biggest supermodels in the world. Watch the full commercial after the jump and tell us what you think!


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Sophia Rai
Staff Editor
Gaby Wilson
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Chrissy Mahlmeister
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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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