MTV Style | Campaigns

Thoughts On Justin Bieber's New Proactiv Commercial

Posted 2/6/12 4:30 pm EST by Gaby Wilson in Beauty, Campaigns, Dudes

Justin Bieber surprises a fan in new Proactiv commercial.
Photo: Courtesy of Proactiv's YouTube channel

Have you seen Justin Bieber's new commercial for Proactiv yet? The one that quickly reminds you of his intermediate period of Jimmy Neutron hair betwixt his sandy blonde and chestnut brunette eras of swooped bangs? You know, that brief period of steampunk and band jackets? Well, it looks like pop's current golden boy managed to fit in a few shoots with skincare line Proactiv in between promoting a Christmas album and smooching his girlfriend. In the official new commercial Biebs drops by some fans' houses to hand-deliver a year's supply of the face-clearing formulas. (ADFKLAGJDFGLL!!!!!!!!!) *deep breaths*

Tags Beauty, Commercials, Justin Bieber, proactiv

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Beth Ditto Is Collaborating With MAC Cosmetics

Posted 1/26/12 2:40 pm EST by Andi Teran in Beauty, Campaigns

Beth Ditto for MAC Cosmetics.
Photo: Courtesy of MAC

Let's get right to it: We love Beth Ditto. When she's not 'sploding forth with musical melodies courtesy of both a solo career and her band Gossip, she's frolicking with the fashion folk (like on Jean Paul Gaultier's runway) or regaling us all with her spot on makeup game. She's the real deal, folks! Remember that time Beth stole our hearts at the MAC Fashion's Night Out party? Perhaps that was a precursor to the latest news that she's collaborating with MAC on a makeup collection that will debut in June. We don't have to go on and on about it (*dips pen in inkwell*), but we will because this is crazy exciting.

Tags Beauty, Beth Ditto, MAC, Makeup

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Lea Michele Is The New Candie's Girl!

Posted 1/25/12 3:10 pm EST by Gaby Wilson in Campaigns

Lea Michele for Candie's.
Photo: Courtesy of Candie's

That's right, y'all! Lea Michele is officially the new face of Candie's. Lea follows in the footsteps of former Candie's Girls Britney Spears and Vanessa Hudgens as part of the brand's history of triple-threat spokesladies. Whether casting multitalented frontwomen as their brand reps is a conscious thing or not, it's pretty much inarguable that Glee is right up the same teenage singing and dancing dramedy vein as High School Musical, and of course, we all remember when Brit tried her hand at acting in Crossroads.

Tags Campaigns, Candie's, Lea Michele

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Max Irons Talks About Crushing On Kate Moss, His Love Of Uggs, And More In Our Exclusive Interview

Posted 1/24/12 12:00 pm EST by Chrissy Mahlmeister in Campaigns, Dudes, Interviews

Max Irons in New York on Jan. 19.
Photo: Getty Images

When we found out that actor Max Irons (yep, the son of Jeremy Irons) was the new face of Macy's INC, we pored over his spring/summer campaign images and pined for the chance at seeing that chiseled jaw in person. So when we were invited to meet and interview Max about his new modeling gig, we fired up our digital recorders, scrawled a slew of questions in our oh-so-official journo notepad, and immediately hoofed over to The London Hotel on a crazy-cold Thursday morning. Ushered into the all-marble lobby, we were ferried up to the 50th floor in an elevator lined with mirrors where we could panic-fix our wandering liquid eyeliner and fix our damp hat hair because, you know, smudged makeup and matted follicles are the ONLY thing standing in the way of making Max OURS.

Tags Campaigns, Dudes, Guy Fashion, Interview, Macys, Max Irons

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'Pretty Little Liars' Ashley Benson And Lucy Hale Are The New Faces Of Bongo

Posted 1/19/12 10:00 am EST by Gaby Wilson in Campaigns

Ashley Benson and Lucy Hale for Bongo.
Photo: Courtesy of Bongo

We may be smack-dab in the middle of presidential primaries, but the term "campaign news" has a double meaning around this neck of the woods. We're talking, of course, about fashion ads and the changing of hands (or faces, rather) that goes along with them. The latest marketing move is brought to us by Bongo, who has switched in the lovely Ashley Benson and Lucy Hale as the brand's front ladies. The Pretty Little Liars stars replace former face and MTV homegirl Audrina Patridge, and while our allegiance to Audrina is pretty much written in blood, we can't deny that Ash and Luc are totally smokin' in these new ads.

Tags Ashley Benson, Bongo, Campaigns, Lucy Hale, Pretty Little Liars

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Mia Wasikowska Is Whimsically Wonderful In Miu Miu's Spring/Summer Campaign

Posted 1/18/12 9:00 am EST by Jessica C. Andrews in Campaigns

Mia Wasikowska for Miu Miu.
Photo: Courtesy of Miu Miu

Miu Miu has a new face, y'all, and it's none other than beyootiful Aussie actress Mia Wasikowska! The 23-year-old The Kids Are All Right star is a perfect fit for the brand with her whimsical sartorial sense (lace is her best friend) and model-worthy visage (those cheekbones!). We couldn't have dreamed up a better collaboration, as Miu Miu could have outfitted the entire Alice in Wonderland movie Mia starred in. HELLO, can you imagine Alice in glitter pumps?! GAG. Fittingly, the new spring/summer 2012 ads shot by David Sims are an explosion of all things girly. Mia sits all ladylike and demure on a chair bursting with the collection's signature delicate print. Her sultry updo is adorned with crimson roses to top off her flawless porcelain skin, dramatic cat-eye liner, and vibrant red lips.

Tags Campaigns, Mia Wasikowska, Miu Miu

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Rihanna Smolders In Soft Bangs For New Armani Ads

Posted 1/17/12 12:30 pm EST by Gaby Wilson in Campaigns

Rihanna for Armani Jeans and Emporio Armani.
Photo: Courtesy of Armani

After we had just put our diamonds in the sky for that daringly haphazard platinum pixie Rihanna sported in her OG Armani Jeans and Emporio Armani ads, she switches her tresses up AGAIN for this new batch of campaign images. In these newest Armani ads, it looks like RiRi has finally gotten out of the car and was able to grow a full head of brunette Brigitte Bardot hair in the process. (If only it really worked that way...) While the new soft bangs certainly aren't as shocking as the flaxen Twiggy-esque look, this new hairstyle may be more appropriate, oozing the man-eating sensuality so emblematic of these Armani campaigns (see Ri's predecessor Megan Fox's underwear and beauty ads for more proof).

Tags Armani, Armani Jeans, Campaigns, Emporio Armani, Rihanna

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Kristen Stewart Named New Face Of Balenciaga Perfume

Posted 1/13/12 12:07 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Kristen Stewart in Balenciaga.
Photo: Getty Images

This just in: Kristen Stewart will be the new face of Balenciaga's women's fragrance for fall 2012, according to the brand's creative director Nicolas Ghesquière! The Twilight star will front the yet-to-be-named scent and said, "I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance." We are SO stoked for this campaign because K Stew is totally high-fashion vixen meets tomboy rocker, which will be absolutely perfect for the new scent. Kristen shared even more sentiments about the upcoming project with WWD and said, "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That's the way it is. I feel drawn to it. It provokes on a number of levels. It isn't afraid or contrived. It hits a very cool balance, always. Always pretty undeniable."

Tags Balenciaga, Campaigns, Fragrance, Kristen Stewart, Nicolas Ghesquière

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Max Irons Is New Face Of Macy's INC Men's Spring/Summer 2012 Campaign

Posted 1/12/12 12:00 pm EST by Mary H.K. Choi in Campaigns, Dudes

Max Irons for Macy's INC.
Photo: Courtesy of Macy's INC

As you know Max Irons—son to Academy Award-winning thespian and ever-convincing bad guy Jeremy Irons—is a wonderful actor and a very good model. He's a very good model because his cheekbones are so cut up and dramatic that it casts beautiful shadows on the sides of his face. It makes him look vaguely haunted and sad bust mostly SO GOOD LOOKING. I mean, jeez, LOOK AT HIM. It's this freakish attractiveness and easy appeal that prompted Macy's to snatch him up for their in-house brand INC in a campaign that runs the gamut from casual, distressed separates to sharp, sleek, tailored pieces. The series, shot by Walter Chin, begins next month and will be featured on the information superhighway and more than 600 Macy's stores nationwide.

Tags Campaigns, INC International Concepts, Macys, Max Irons

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Demi Lovato Wants You To Donate Your Denim; Joins 'Teens For Jeans' Campaign

Posted 1/10/12 12:30 pm EST by Gaby Wilson in Campaigns

Demi Lovato fronts Aéropostale's Teens For Jeans campaign.
Photo: Getty Images

Demi Lovato is joining forces with teen retailer Aéropostale and the action-oriented Do Something organization to spearhead the fifth annual Teens For Jeans campaign! Pairing up with the charitable campaign, Demi filmed a Teens For Jeans PSA urging students to start denim drives at their schools to provide the number one requested item of homeless teens in shelters. What's more, the school that collects the most jeans between Jan. 16 and Feb. 12 will win $5,000, new Aéropostale jeans for every student, and a party for their entire school—a pretty sweet reward for doing a lot of good for your peers.

Tags Aéropostale, Demi Lovato, Do Something, Teens For Jeans

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