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Karlie Kloss

A still from the Neiman Marcus + Target behind the scenes campaign video.
Photo: Courtesy of the Neiman Marcus YouTube channel

Almost as early as we've been curating our holiday wish lists, we've been waiting in anticipation for signs of the Neiman Marcus and Target Holiday collaboration, announced wayyyyyyy back in the heat of July. Just to refresh your memory, the collection is designed by 24 CFDA designers. We're talking all the heavy hitters (Marc Jacobs, Proenza Schouler, Jason Wu), who have worked on 50 products, from ornaments to yoga mats to skateboards. The products will finally be available December 1, and to make our wait a little less agonizing we get a sneak peek with a behind the scenes video of the campaign starring Karlie Kloss!

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Selena Gomez announces her partnership with adidas NEO.
Photo: Getty Images

THIS. IS HUGE. You guys, Selena Gomez is the new adidas NEO style icon! She announced her partnership with the brand just today, which will include duties like fronting the new campaigns and designing her own collections of sneakers, clothing and accessories. Amaaaazing! But um...wait a second. If this news all sounds a little bit familiar, it's probably because on-again-off-again bf Justin Bieber nabbed a similar gig just a month ago (Coincidence? We think not). But whereas Justin's not creating his own sneaks quite yet, Selena told Teen Vogue that you can expect HER first collection for the label early next year.

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Blake Lively channeling the magic of Hollywood in her Gucci Premiere ad.
Photo: Gucci Parfums Youtube

Blake Lively has her old Hollywood glam game DOWN. From soft Veronica Lake waves to that faraway gaze filled with meaning that has seemingly been past down through generations of actresses, the Gossip Girl star is equally at home under klieg lights and in front of the camera. When we first saw Blake's commercial for Gucci's Premiere fragrance, directed by Nicolas Winding Refn (who is also the genius behind Drive), back in August, we knew immediately that there were some serious Tinseltown allusions being made. I mean, putting blonde, statuesque Blake high atop the Hollywood Hills, gazing down at her cinematic dominion like a silver screen queen? Absolutely. And now, Gucci has released a behind the scenes clip from the shoot, which reveals that our inferences into the symbolism of the commercial were correct (and who said studying critical theory in college wasn't a marketable skill? psh). Refn explains that the ad intends to evoke "movie mythology, and the romanticism of movie mythology." He goes on to say that, "we're in Hollywood, this is where it all started." On his casting decision, he says picking Blake was a no-brainer, and that he "certainly can't think of anyone else to fill those golden shoes." Blake also has some kind things to say about her director, which you can watch in the clip after the jump!

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Britney's regal side.
Photo: Courtesy of Britney Spears' Youtube Channel

From on-set Twitter photos, to print campaigns, to commercials, Britney Spears' Fantasy Twist fragrance campaign has been like a lesson in advertising. We've watched since the very beginning, when all we knew about the fragrance was that it was two scents in one and that, in the campaign, Britney was dressed like Cleopatra in a hotel hallway, but we've known all along that the full length commercial was going to be awesome. Well, its finally here, and you're not going to be disappointed. Britney appears as Cleopatra, as a sequined club queen, a flapper and finally as a super glam goth in the commercial, representing the many personae a girl can take on. She struts and spins through the hallways of a hotel, serving as muse for its various denizens. The photo campaign was shot by Ellen Von Unwerth, and both it and the final ad possess a high fashion gloss that's refreshing to see from a fragrance campaign. Britney is a true chameleon, pulling of the drastically different styling of each look with ease. Watch the full commercial below!

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NERVO on the Covergirl set.
Photo: Courtesy of CoverGirl

Covergirl has been ALL about adding fresh faces to its roster lately, what with new additions like P!nk and Janelle Monae joining the team this summer. But now the beauty brand is switching it up a bit, adding a pair of emerging DJs from Down Under to its cast of really, really, ridiculously goodlooking spokesmodels. Meet NERVO, the Australian sisters who have taken the EDM world by storm with dance party anthems this year like "We're All No One." While Liv and Mim Nervo may have started out as songwriters (they've penned hits for Britney Spears and Ke$ha), producers and DJs, the girls recently signed with Wilhelmina Models. Considering this is the same agency that also reps Iggy Azalea, it was ONLY a matter of time before they hit it big fashion-wise, as well.

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Robert Pattinson Dior

Robert Pattinson.
Photo: Getty Images

Yes, it was a rough night for us on the East Coast, but we can happily say we made it safely through Hurricane Sandy, and we hope our readers (and their friends and family) are safe as well. Some of us were even lucky enough to wake up with their electricity and wi-fi restored (a.k.a. me), so we thought we'd fill you in on a little fashion news while we had the chance. Yesterday evening, E! Online exclusively broke the news that Robert Pattinson signed a "mega-deal" with Christian Dior to be the new face of their men's fragrances. R Pattz follows in the path of actors Natalie Portman, Charlize Theron, and Jude Law, who formerly fronted the French fashion house's campaigns.

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Rita Ora.
Photo: Getty Images

When we first broke the news that Rita Ora had signed with Next Models, we knew it would only be a matter of time before the Kosovo-born, U.K.-bred pop star nabbed her very first campaign. But while we predicted that her streetwear-cool style would translate well for fashion brands like Ashish, Joyrich, or The Hundreds, Rita pulled a fast one on us with something totally different! We hear she'll be fronting the new Superga campaign for Spring/Summer 2013...yes, the very same Italian footwear brand that Alexa Chung modeled this past season. The gig might seem unexpected for about 0.2 seconds, but when you think about it the news actually makes a LOT of sense. After all, this is a girl who wears her sneakers with literally everything- and looks freaking amazing no matter what.

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A sneak peek at Azealia Banks' campaign for ASOS.
Photo: Courtesy of ASOS

It might only be October, but let's just say that Christmas has definitely come early this year thanks to ASOS. This morning Grazia reported that Azealia Banks, Ellie Goulding, and model Charlotte Free are all slated to front the company's upcoming #bestnightever holiday campaign. We've always suspected that three style stars really are better than one, and this genius triple threat totally proves it. We LOVE how each of the ads reflect the girls' very different personal styles, whether it's Azealia's bejeweled bralette above, Ellie's print-perfect blazer, or Charlotte's glittery sheer tee.

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Zac Efron John John Denim

Zac Efron for John John Denim.
Photo: Courtesy of John John Denim

In August, Zac Efron blessed the world with his beautiful-yet-badass John John Denim campaign, and we are still thanking him for it. Laugh all you want, but just peep one photo from that photo shoot, and you'll completely understand. (See: Image above. YUP.) Lucky for us, the Brazilian clothing brand released another portion of Zac's John John Denim campaign—this time in commercial form. (Meaning: We get to see those giant muscles in action. Gulp.) In it, Zac sports tons of distressed denim in a VERY Fast and the Furious-inspired ad. Like, there are probably more shots of cars burning out and bumpin' the hydraulics than actual fashion, but we ain't mad.

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Lana Del Rey in H&M's Winter campaign.
Photo: Courtesy of H&M

Sometimes when you hear that an artist has been tapped to be the face of a brand, that just means a wham bam campaign, some images, maybe a billboard, and then done. H&M, however, are showing off their girl Lana Del Rey in a campaign that's as multifaceted as the singer herself. What started out as a rumor bubbling up from the depths of the online fashion universe has quickly transformed into a holiday campaign, an awesome video, a live performance and now, a winter campaign. The cool blue images feature Lana in one of her favorite retro pin-up girl poses: leaned against a car staring into the camera with what you can't quite be sure aren't daggers. Leather-look leggings, oversized sweaters and even a fur vest make appearances in the campaign, which combines urban chic with an almost apres-ski vibe, particularly through cropped down parkas with cinched waists. It's refreshing to see a campaign that looks so editorial--in fact, the photos are actually more interesting than a lot of Lana's past editorials, combining dramatic set styling with ultra modern clothes, while still staying true to Lana's vintage, nostalgic aesthetic. Check out the campaign images after the jump!

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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