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Justin Bieber NEO adidas

Justin Bieber and his gold adidas Neo sneakers.
Photo: Via adidasneolabel's YouTube

Justin Bieber knows his sneakers. Whether he's wearing studded Supras, gold Skytop IIs or swanky suede YSL, he has enough sneaker swag to convince even the MOST high heel-obsessed girls that they need a pair of identical kicks. Let's face it: the Bieber effect is in overdrive, and it's not going anywhere anytime soon. So in a totally genius move, Justin's just signed on with the adidas NEO brand as its newest "Global Style Icon." This means that the singer will rep the sneaker and lifestyle brand starting in 2013, including fronting ad campaigns, making personal appearances, AND a top-secret project that Biebs hints at below. What do you think it is?!

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Iggy Azalea, House of Holland

Iggy Azalea for House of Holland Eyewear.
Photo: via House of Holland Facebook

We hate to say we told you so, but we TOTALLY called it! After seeing mysterious photos pop up on Iggy Azalea's Twitter a couple months back, featuring the Aussie rapper showing off House of Holland sunglasses, we wondered if a campaign was in the works. Turns out we were right— the images have officially dropped! And yes, they're absolutely amazing. The emerging hip hop star is working her modeling chops in a huge way, showing off House of Holland's debut collection of shades against a bright blue Los Angeles sky.

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Das Racist

Das Racist for Moss.
Photo: Courtesy of Moss New York's Facebook

Putting Das Racist in a streetwear campaign, let alone one governed by as much New York heart and tongue-in-cheek humor as Moss, is SUCH a good idea. It's the kind of perfect match that we really wish we had thought of ourselves. *princess waves goodbye to the missed opportunity* Heems and Dap (no Kool A.D. this time *sheds single tear*) star in the fall/winter lookbook (which, BTW, was shot entirely on an iPhone 5 in INSTAGRAM) walking around NYC, reenacting Grant Wood's "American Gothic", and exploring park foliage. And they do it all while wearing hyper-colorized, hyper-patterned tees, crewneck sweatshirts, and varsity jackets from Moss's most recent collection most of which you can actually cop RIGHT NOW (or at the very least, pre-order)!

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Jennifer Lawrence

Jennifer Lawrence in September.
Photo: Getty Images

With her bow and arrow-wielding Katniss cred AND her simultaneous rise as fashion's newest darling, there aren't many people who can hopscotch between glamour and The Hunger Games like Jennifer Lawrence. Sure, we all know that she's got a killer instinct (literally) as the star of the blockbuster action franchise. But within the last few months the actress has also graced the covers of British VOGUE, W, and landed a super high fashion spread in VOGUE, proving that maybe she really CAN do it all. And now she's taking it one step further, as the latest muse for Christian Dior. This morning WWD reported that the 22-year-old has been named the newest face for the label's Miss Dior handbags, an honor previously held by fellow stars like Mila Kunis and Marion Cotillard.

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Britney Spears Fantasy Twist

Britney Spears in her new Fantasy Twist campaign.
Photo: Via Britney Spears' Facebook

Ladies and gentlemen, Britney Spears' highly-anticipated Fantasy Twist fragrance campaign has finally arrived! She posted the ad to her Facebook page today saying, "1st look at my Fantasy Twist ad. Watch Extra tonight for behind the scenes from the shoot with Ellen Von Unwerth!" Oh, we will Britney, we WILL. But can we talk about how this campaign is everything we could have hoped for and more?! I mean, when we peeped Brit Bit behind-the-scenes during her shoot decked out in a head-to-toe gold Cleopatra-inspired ensemble, that one outfit alone was enough to satiate our Britney fix. Then, she reveals her campaign with not one, but TWO killer Britney looks, and we can barely handle it. *fans self* Since her Fantasy Twist fragrance features both of Britney's best-selling scents (Fantasy and Midnight Fantasy), she plays two contrasting roles to fit both moods—a soft and sweet blonde beauty and sultry, raven-haired vixen. Me-ow!

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Rihanna's new campaign for her Nude fragrance.
Photo: @badgirlriri's Instagram

Ok so she's not all the way down to her birthday suit, but Rihanna is nearly naked in a photo for her fragrance, Nude, that she leaked on Instagram over the weekend. She posted the photo, alongside the caption "Here is my new add [sic] for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall!!!" on Friday evening, starting off the holiday weekend with a big piece of news. The campaign also shows Ri with as an old Hollywood-style blonde, a hair look that's completely unlike the super fashionable pixie cut she's been sporting since the 2012 VMA's. She shot the steamy pics back in May, when she announced, also via Instagram, that she would be putting out the new fragrance, and we've been tapping our toes wondering about them ever since. With Nude set to be released this fall, however, they're right on schedule for a super hot holiday release.

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Beyonce, House of Dereon, Winter 2012

Beyonce reveals her House of Dereon Winter 2012 campaign.
Photo: Courtesy of House of Dereon

What's that you say? You thought it was fall? Why is Beyonce already making us all painfully aware of the creeping cold snap with her Winter 2012 House of Dereon campaign when it's only October? WELL, that's because Miss Bey is a smart business lady. She knows you're booking Thanksgiving flights, daydreaming about mom's mashed potatoes, and she realizes how QUICKLY the holiday season is going to creep up on you. You're going to need gifts for your besties and some show-stopping cocktail dresses for the infinity billion eggnog fiestas you're going to pen into your calendar. That's why she's making doubly sure that House of Dereon is your first association with the season to come. Don't sleep on Bey. Girl knows what she's doing.

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Christina Aguilera Red Sin Fragrance

Christina Aguilera in her new Red Sin fragrance commercial.
Photo: Via AguileraParfums' YouTube page

In case you've been living under a rock the last few years, Christina Aguilera has been DOMINATING the celebrity fragrance scene by releasing one successful scent after another. Last year she launched her sixth (yes, SIXTH) perfume Secret Potion, and now she's debuting yet another scent for everyone to fawn over—Red Sin. We peeped the commercial for her soon-to-be-released fragrance and GULP. Dudes, there's a whollleee lotta soft, sultry Xtina looks happening in here, and we can barely handle it. Like, one moment she's rolling around in her bedsheets sans PJs and the next she's giving us "come hither" glances while nakie in a bath tub. Um, are we even allowed to see this at work? *looks over shoulder to make sure no one is watching*

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Katy Perry GHD

Katy Perry for GHD.
Photo: Ellen von Unwerth/GHD

ME-OW! Hair styling brand ghd unveiled their latest campaign today featuring—you guessed it—Katy Perry in a GORGE old Hollywood-inspired black and white photo sesh, and we cannot get enough! Honestly, we can't think of a better gal to model the voluminous hairstyles from the past, and she totally nails the vintage-vixen vibe to the point where we legit think we've accidentally time-traveled into a Hollywood starlets' dressing room. Shot by the infamous Ellen von Unwerth, ghd's campaign shows a softer, more traditional side to the KP we know and love (considering earlier this year she was decked out in a mermaid suit complete with a pink wig. YUP.). Katy said, "It was fun to go a more natural route after playing characters in my last ghd campaign. Ellen von Unwerth captured both the playful and chic looks amazingly well." I'll say! In her first look, Katy gives us the ultimate open-mouthed sexy-surprised look with a half-unzipped sequin gown *blushes* and layers upon layers of cascading curls. Her beauty game knocked it out of the park—she sported a crisp cat eye with super dark eyebrows and stained lips. GULP.

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Demi lovato anti bullying

Demi Lovato showing off her best blue nailed pinky swear.
Photo: Getty

What does it take to stand up to a bully? Well, besides being brave and strong, and of course believing in yourself, standing up to a bully also requires the knowledge that someone has your back. The latest celeb to take a stand against bullying and show that she is one of those people in your corner is Demi Lovato, who just launched the brand new "Mean Stinks" anti-bullying campaign with Secret. Through the campaign, Demi hopes to shed a light on her own experiences being bullied, and also to encourage girls to make a commitment not to bully one another. That commitment is a literal one, in fact, in the form of a "pinky swear," one of the most sacred of friend-pacts. To symbolize this promise, the campaign uses an image of two girls with their pinky nails painted blue as its logo, and encourages participants to also paint their pinkies blue to signify their commitment to the cause. MTV News caught up with Demi when she made an appearance at the Young Women's Leadership School in East Harlem, New York. She spoke with freshmen girls about her own experiences with bullying, and heard some of their stories. Check out the video after the jump!

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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