Nicki Minaj in the Adidas Originals campaign video.
YASSS. The moment has finally come! Remember back in April when we totally spotted Nicki Minaj and Jeremy Scott filming an adidas campaign in the streets of NYC? Well, after months of waiting/crying/shivering in anticipation, the video has finally premiered! And, eeee, there's even more amazingness than we expected. The video starts off with Nicki and J Scott oh-so-cutely hanging out in their technicolor, mix patterned puffy jackets, and then it cuts to other cool cities across the globe where we spot Sky Ferreira and Big Sean chilling together in their decked-out adidas Originals gear. But, um, the biggest (and perhaps best?) surprise of all is when we spot our FAVE K-pop group 2NE1 bust out some serious dance moves in the streets of Tokyo smothered in head-to-toe Jeremy Scott x adidas gear. #dead
Lady Gaga in her new Fame fragrance ad.
Photo: Via Lady Gaga
By now, Lady Gaga has pulled out ALL the stops to promote her new Fame fragrance—the debut ad featured her lying in the nude with little men crawling all over her body (don't ask) with the lovely black liquid-filled bottle propped in her hand, which was followed by a fashiony-yet-oddly-confusing mechanical, pulsating black and white video with the Haus Laboratories' workmen concocting her mysterious dark-tinted fluid while wearing overalls and, um, not much else. Last night, Gaga revealed yet another campaign image featuring a mirrored shot of Mother Monster herself sporting a head-to-toe latex ensemble. And when we say "head to toe," we MEAN head to freakin' toe, y'all.
Azealia Banks in the T by Alexander Wang campagin.
Photo: Via Alexander Wang
Fun fact: Today is my birthday (YAY, ME!), and let me just say that I could NOT have received a better gift than this, y'all—Azealia Banks stars in Alexander Wang's latest T Fall 2012 campaign video! Eeee. In the black and white, 53-second vid of pure awesomeness, Azealia gets down in killer crop tops, body-con dresses and varsity jackets to her song "Van Vogue" from the recently-released 1991 EP. Her long, luscious waves FLY as she hops around in Wang garb to her '90s-inspired hit, and it's absolutely HYPNOTIZING. I've already watched it 8 times. #happybirthdaytome
At MTV Style, we're gearing up for Back To School season, bringing you all the hottest trends for your new year debut, and so is Selena Gomez who's hard at work promoting the forthcoming fall collection of her Dream Out Loud exclusive KMart collaboration. Sel teased the upcoming campaign with a quick snap from the shoot, but now, she's releasing a full video of behind-the-scenes footage from her time spent filming the DOL commercial.
Beyonce's Midnight Heat perfume campaign.
Photo: Courtesy of Beyonce Parfums
It looks like our girl Beyonce is following in the (very, very successful) footsteps of fellow siren-turned-fragrance-tycoon Jennifer Lopez, rolling out yet another version of her premier fragrance Heat. I mean, J.Lo turned perfume-making into an über-lucrative 10-year career, and who doesn't want that? Bey's latest iteration, Midnight Heat offers a fruitier, spicier scent than the OG Heat's floral musk, and the brand new campaign photo appropriately sets the mood for the midnight perfume.
Photo: Getty Images
With his music career, fashion following, and crazy good looks, Mark Ronson is setting the bar really, really high for all the other dudes out there today. But hey, we're not complaining! He clearly knows his stuff. He dropped by MTV back in 2010 to fill us in on his then-bleach blonde hair, men's fashion, and obsession with jazz shoes, and since then the British DJ and musician has cemented his place in our hearts with his audacious style sense. After all nobody can work a pink suit quite like him. For his latest project, the well-coiffed fashion plate and member of multi-talented Ronson clan is lending his face to Fendi's debut men's fragrance. The Grammy winner fronts the campaign for Fan di Fendi Pour Homme, the first cologne produced by the Italian fashion house. According to French VOGUE, the brand wanted someone "both modern and rock 'n roll" who would embody Fendi's view on masculinity. Needless to say, it's a perfect fit.
Lady Gaga is nude and covered with little men for her Fame perfume campaign.
Photo: Courtesy of LittleMonsters.com/Steven Klein
Welp, Lady Gaga's first campaign image for her forthcoming Fame perfume just dropped, and HA-CHA-CHAAAA *rolls tongue back into mouth like a carpet runner*, is this thing a DOOZY. In the black-and-white snap photographed by Steven Klein, Mother Monster appears next-to-nude, sprinkled with strategically placed itsy, bitsy men all over her bare physique. Gaga wears little more than a shiny black face mask (we're not sure the mini-dudes count as vestments per se), holding the bottle of Fame, "The First Ever Black Eau De Parfum," in her left hand. It's kiiiiind of like Gulliver's Travels meets 50 Shades of Grey but plus that classic Gaga dose of LOUCHE.
Lea Michele for Candie's.
Photo: Courtesy of Candie's
Having a Glee addiction means coming up with an excuse to stay home on Thursday nights, randomly breaking out into song, and suddenly feeling the urge to join a chorus, STAT. It also means that after years of watching Rachel Berry saunter down the halls in animal sweaters, blouses, and pleated skirts, we can't help but automatically associate Lea Michele with these collegiate-inspired closet staples. However, for her new Candie's campaign, the actress is ditching her TV alter ego's prepster style for flouncy dresses, printed pants, and tons of heels. Taking cues from previous Candie's girls like Vanessa Hudgens and Britney Spears, Lea ups the flirt factor in a big way for the brand's Back to School ads.
Avicii for Denim & Supply Ralph Lauren.
Photo: Courtesy of Ralph Lauren
Hellooo world, are you ready for Avicii?! You'd better be, because this Swedish DJ has officially hit stateside... and he's not going anywhere anytime soon. Unless you've been living under a rock this year (or just hate to dance), you've probably already heard his throw-your-arms-up-in-the-air anthems like "Levels" and "Fade Into Darkness." The 22-year-old has already established a comfy spot in our iPods, so the next natural step? Modeling, of course. Ralph Lauren has recruited the European EDM superstar to front its new Denim & Supply campaign this fall. Besides the fact that he's got music cred and boatloads of talent, he's also, um, really attractive, so we couldn't be more thrilled. Read More...
Chloe Moretz in Aéropostale's Fall 2012 ads.
Photo: Courtesy of Aéropostale
If there's anyone who can single-handedly convince us to ditch city shopping for the mall, it's Chloë Moretz. The 15-year-old movie star already has some serious fashion cred- she was named MaxMara's Face of the Future earlier this year and has been absolutely killing it on the red carpet lately. Now she's taking on a new style role as Aéropostale's Celebrity Ambassador. The retail chain has enlisted the teenager to kick off its new back to school campaign, where she'll model in the ads, curate her favorite pieces, and even style looks of her own. So if you've ever been dying to copy Chloë's wardrobe- and who hasn't?!- there's no faster way to score it for yourself.