MTV Style | Campaigns

Katy Perry Channels Roaring '20s, Fierceness In New GHD Ads Shot By David LaChapelle

Posted 10/6/11 1:42 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Katy Perry in the new GHD ad campaign.
Photo: Courtesy of GHD

Katy Perry is a MASTER at defining decades just by her 'do—take a peek at last season's campaign for British hair care company GHD! She channeled '80s new wave, '40s glam, and '60s boho chic style flawlessly thanks to GHD's styling products and talented mega-photographer David LaChapelle. This time, the fierce hair and the photog are the same, but the decade is very different. Ms. Perry went wayyy back to the roaring '20s to tell the story of a once-innocent flapper girl turned dark by the bite of a poison apple. Yowza!

Tags Beauty, Campaigns, David LaChappelle, GHD, Katy Perry

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Watch Rihanna Undress For Her Emporio Armani Underwear Campaign

Posted 10/4/11 11:52 am EST by Gaby Wilson in Campaigns

Rihanna for Emporio Armani underwear.
Photo: Courtesy of Armani

Brace yourselves. Armani is dropping the Rihanna campaign videos. Moments ago, we caught our first glimpse at the steamy short and may need to cut work early for a cold shower—it's getting a little hot in here. Just 12 seconds long, the teaser features several rapid-fire cuts to RiRi stripping down to her lacy Emporio Armani skivvies in the back of that louche vintage car from the print ads, dropping trou all over some quilted leather interior.

Tags Armani, Campaigns, Emporio Armani, Rihanna

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Ke$ha Designs Watches For Baby-G, Models Them With No Pants On

Posted 9/21/11 1:20 pm EST by Chrissy Mahlmeister in Campaigns, Celebrity Designers

Ke$ha's Baby-G campaign.
Photo: Terry Richardson

Ke$ha, girl, where have you BEEN? We've missed you. Last we heard you were in a shoot with Terry Richardson all natural and makeup free, and then we found out you were making some necklaces out of human teeth. Have you become a straight-up hippie, K-$? We're not mad, but we were getting worried that our glitter-faced girl had officially gone au naturel. Then we feasted our eyes on the new Baby-G campaign featuring Ke$ha—fierce nails and all—and we were MORE than pleased that our girl was back. Not only did she look HELLA amazing but she designed the watches she's modeling, which isn't TOO surprising considering she's also coming out with a faux fur line in the near future. Looks like we've got QUITE the designer on our hands (heh).

Tags Casio Baby G, Celebrity Designers, Ke$ha

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Justin Bieber's 'Someday' Perfume Gives Back (And You Can Help!)

Posted 9/21/11 10:00 am EST by Gaby Wilson in Campaigns, Dudes

Justin Bieber at the Georgia Music Hall Of Fame Awards on Sept. 17.
Photo: WireImage

Just when you thought Justin Bieber's Someday fragrance was all vanilla musk and whispered promises and $32 ice cream sundaes, The Biebs (as he lets us refer to him from time to time) is using his colossal international fame to do good...AGAIN (lest you forgot all the proceeds from those decadent cold-served desserts went to the Make-A-Wish Foundation). This time Justin is leveraging his epically loyal fanbase to help raise awareness and support Pencils of Promise, an education-based charity organization that builds schools all over the world, especially in poverty stricken areas, and you can help!

Tags Charity, Justin Bieber, Perfume, Someday

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Rihanna Is Hot And Basically Nude As The Face/Body Of Emporio Armani Underwear And Armani Jeans

Posted 9/12/11 11:28 am EST by Gaby Wilson in Campaigns

Rihanna for Emporio Armani underwear.
Photo: Courtesy of Giorgio Armani

When Rihanna was announced back in July as the new testimonial for Emporio Armani Underwear and Armani Jeans, we were all, "Well, duh, of course," but also, "OMGOMGOMG how will I ever be able to resist the clutches of this brand with RiRi fronting the campaign??" Now that the images are in (the Armani Jeans ones having gone out last week), I can confidently answer my own question with a firm, "I won't." I just will not be able to break from the commerce-inducing lure of these tantilizing shots. I meannnn, RiRi with a platinum pixie splayed pin-up style across something-something leather and automotive parts?!?? It's like credit card kryptonite.

Tags Armani, Armani Jeans, Emporio Armani, Rihanna

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Rihanna Goes Platinum Blonde For Armani Jeans Ad

Posted 9/8/11 10:45 am EST by Mary H.K. Choi in Campaigns

Rihanna in the Armani Jeans ad campaign.
Photo: Courtesy of Armani's Facebook

Shot by Steven Klein in New York, the ever-stunning Rihanna has unveiled her ad campaign with Armani Jeans on Facebook, so as to make the her crazily diesel legions of fans, known as the Rihanna navy, lose their minds. The ad features yet another hair transformation from the tonsorially adventurous singer, who has this time opted for a blonde pixie cut that does NOTHING to compromise her gorgeous features despite it being a near-impossible 'do to pull off for 98.76 percent of us. Seriously, compare her Vita Coco ads with the bright-red mermaid hair and clean face to this smoldering platinum situation and then eat your sandwich quickly because tears make the bread soggy.

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Tags Armani, Armani Jeans, Rihanna

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Taylor Swift Wears Christian Siriano In Wonderstruck Ad

Posted 9/2/11 2:00 pm EST by Gaby Wilson in Campaigns

Taylor Swift's Wonderstruck ad and the Christian Siriano 2011 Spring Runway look.
Photo: Courtesy of Taylor Swift/Getty Images

It seems these days that putting out a fragrance is somewhat of a rite of passage for celebs, especially those with an abundantly female fanbase. Taylor Swift is not exception to this rule, having just launched the campaign for her perfume "Wonderstruck." The ad features Tay Tay with flowy big-barrel curls and a punchy red pout set against a plush woodland backdrop, where fully-functioning chandeliers are suspended from...the treetops?

Listen, when you're advertising a scent by the name "Wonderstruck," you have unlimited creative license, all right? If anything, T. Swift could be riding a unicorn over a river of childhood memories and sequins and any critique of logic would STILL be wholly unwarranted. What's more, with a name so fanciful and "Enchanted" *ba dum tsh!*, you need to be wearing a dress that embodies all of those things. The natural choice here is obviously one of the mega-dramatic frocks from Christian Siriano's 2011 spring/summer collection.

Tags Campaigns, Celebrity Fragrances, Christian Siriano, Taylor Swift, Wonderstruck

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Behind-The-Scenes Of Kendall Jenner's Sherri Hill Photoshoot

Posted 9/1/11 5:53 pm EST by Gaby Wilson in Campaigns

Kendall Jenner at a Sherri Hill photoshoot.
Photo: Courtesy of Kendall Jenner's website

Just in time for Back-to-School, which inevitably also means HOMECOMING is approaching, Sherri Hill is rolling out the brand's 2011 Fall campaign, once again using the lovely Miss Kendall Jenner! As always, the new collection is rife with sparkly feminine wonderment and enough variety to fulfill ANY girl's dream-dress requirements. Lucky for us, Kendall posted some behind-the-scenes pics of the shoot on her website, so we can drool all over it and ~~cry about that one dress that got away because mom didn't like it~~ re-live our high school glory days.

Tags Kendall Jenner, Sherri Hill

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Julian Casablancas Is The Face And Voice For Azzaro's New Decibel Fragrance

Posted 9/1/11 2:27 pm EST by Andi Teran in Campaigns, Dudes

Julian Casablancas for Azzaro Decibel.
Photo: Courtesy of Azzaro's YouTube channel.

The worlds of fashion and music collide in the new ads for Azzaro's Decibel fragrance starring Julian Casablancas, aka the frontman of The Strokes. Shot in stark black and white (ooooh, edgy), the first ad has him singing the new song "I Like the Night" in a glitter jacket (oh, SNAZZ!) while glaring at the camera with some mega swagger-style and clean hair. Wait a minute—clean hair?! Someone get the smelling salts, because I'm about to PASS OUT on my fainting couch—er, desk. This is unprecedented, folks! Looks like Azzaro's intent on upping its rock and roll factor with this new collaboration, especially with the choice of bottle design.

Tags Azzaro, Dudes, Fragrance, Julian Casablancas, The Strokes

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