Kristen Stewart Balenciaga

Kristen Stewart in Balenciaga on May 23.
Photo: Getty Images

We'll be honest—we basically flipped our LID when we found out that Kristen Stewart was the face of Balenciaga's new fragrance. Whenever the Twilight star gets involved in the fashion world, straight-up magic always happens. I mean, um, haiii, have you seen her W mag cover? *swoon* Since the big news was released, K Stew has uncovered SO many more deets including the name of the fragrance (Florabotanica!), the inspiration behind the Steven Meisel-shot campaign, and, yes, even the ad itself in an interview with WWD. Lucky for you, we plucked out all the best parts from the piece, so check out the highlights below!

KRISTEN STEWART ON WEARING PERFUME: “On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that."

KRISTEN STEWART ON THE FLORABOTANICA FRAGRANCE: “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar. There is something natural about it. It’s very alive. I think that as a young person wearing it—considering that I’ve never worn a scent—it kind of puts you on this level of, like, ‘Whoa, check me out.’”


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Blogger Berta Bernad in J.Crew's "Hello, World!" campaign.
Photo: Courtesy of J.Crew

Better make room in your Bookmarks folder, because a serious stock of style has officially hit the internet. But before you roll your eyes, hear us out for a second: we're not talking about yet another fashion blog. Instead, our newest online obsession comes courtesy of one of our favorite brands. J.Crew has recruited street style shutterbugs Scott Schuman of The Sartoritalist and Garance Dore have scoured the globe for the coolest, most creative, and relatable dressers- and shot them all wearing, yep, J.Crew. It's all part of the retailer's newest campaign, called "Hello, World!," which documents the zillions of ways you can wear the label with a heavy dose of wardrobe inspiration on the side.

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Selena Gomez Fragrance

A still from Selena Gomez's debut fragrance commercial.
Photo: Courtesy of SelGomez's YouTube Channel

Remember when we caught Selena Gomez splashing around in a giant pink-and-purple fish tank? She told us (via Facebook) that it was all for her then-yet-to-be-released debut fragrance, and we happily waited for the forthcoming photographs. While we were sure the products of this shoot in a vat of girly hued liquid would surface for the packaging and marketing graphics, we pulled a knee-jerk facepalm when Sel tweeted about her latest perfume ad because *DOH!* we had almost forgotten that girl was still due to release a COMMERCIAL for this thang!


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Betty Boop, Lancome

Betty Boop for Hypnôse Star mascara.
Photo: Lancome's Facebook page.

Models, watch your back, because a new crew of cartoons is ready to steal your thunder. Okay, just kidding- Kate Moss really doesn't have anything to worry about- but there's been a major uptick in animated fashion stars recently, and we're totally loving this comic resurgence. Remember back when Kermit the Frog showed his stuff for Brooks Brothers, Miss Piggy worked it in InStyle, and Bambi went center stage in Stella McCartney's Fall '09 ad? Yep, all of our retro faves are having a serious style moment, and now Betty Boop is the latest character to get into, uh, character. The '30s-era icon is the model AND muse behind Lancome's Hypnôse Star mascara, sporting a strapless minidress, sky-high heels, and her trademark flirty gaze in the campaign.


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Iggy Azalea is rumored to front House of Holland's new campaign.

Iggy Azalea is rumored to front House of Holland's new campaign..
Photo: Iggy Azalea's Facebook

With her supermodel stature, trademark swinging pony, and the impressive ability to seriously work it in front of any camera or crowd, it was only a matter of time, really, before Iggy Azalea got snatched up as a bonafide model. Shortly after signing a deal with Wilhelmina Agency- the ink is practically still drying!- we've already heard peeps of the Australian stunner's first campaign. Yesterday she posted a photo to her Facebook page with the caption "Summer's here! Hayyy House of Holland," and turns out the love is mutual. House of Holland tweeted "Between me and you...HoH x" and linked to the EXACT SAME PHOTO, leading us to believe these two must be cooking up something good.


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Mulberry Fall 2012 Campaign

Lindsey Wixson in Mulberry's fall 2012 campaign.
Photo: Courtesy of Mulberry/Tim Walker

We'll admit that we're a sucker for a REALLY good fashion campaign, and when we laid our eyes on Mulberry's fall 2012 ads featuring our fave fashion model Lindsey Wixson paired with furry, over-sized forest dwellers, well, our hearts exploded. Mulberry Creative Director Emma Hill used "visions of explorers, mysterious stories and fantasy travels" as inspiration for the shoot, which was photographed by Tim Walker. But, um, is it just us or does this TOTALLY remind you of Where The Wild Things Are? We're kind of loving this ode to one of the best children's book ever (RIP, Maurice Sendak :( ), especially with the addition of Ms. Wixson frolicking in the forest sporting jaw-dropping ensembles. I mean, a head to toe tangerine ensemble? Yes, please!


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Lana Del Rey H&M

Lana Del Rey is rumored to be the new face of H&M.
Photo: Getty Images

Puh-LEASE let this rumor be true! Word on the street (er, internet?) is that Lana Del Rey signed a contract to be the new face of H&M, according to the New York Post. SQUEE!!! While we haven't heard an official report from H&M reps, a source claims that Lana is "shooting an H&M campaign in New York.” Iiiiinteresting. While we have NO doubt in our mind that Lana would be a fantastic face for the brand, we're still a wee bit skeptical because of the total lack of details at the moment. This will be her first official foray into the fashion world as the face of a brand, which we are SUPER excited about, and if it's as successful as her Mulberry "Del Rey" bag, H&M will certainly have a hard time keeping their shelves stocked!

{via NY Post}

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Blake Lively shooting the Gucci campaign.
Photo: Getty Images

Let's be real: we never really had any doubt that Blake Lively would be bored after Gossip Girl ends next season. But in addition to fronting multiple magazine covers at once AND a starring part in the upcoming film Savages, the actress has added yet another role to her already-stuffed schedule. She's just been announced as the new face of Gucci's next fragrance, "Gucci Premiere," joining fellow Hollywood PYTS like Evan Rachel Wood as the face of the Italian brand. According to Gucci Creative Director Frida Giannini, Gucci Premiere is "inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era," and we've got to admit- with her beachy-blonde hair, killer red carpet style, and major acting chops, Blake's the perfect mashup of retro meets modern. Oh, and even MORE awesome news: keeping in line with the perfume's Old Hollywood theme, the campaign's short film will be directed by Nicolas Winding Refn, AKA the creative mastermind behind Drive. Um, we haven't been this excited for a commercial since...forever!?


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Amanda Seyfried

Amanda Seyfried for Cle de Peau Beaute.
Photo: Courtesy of Cle de Peau Beaute

$13K can buy you a LOT of things… a car, a down payment on a house, and approximately 53 pairs of Air Yeezy 2s (that is, if you buy them at the $245 retail price). Um, it can also buy you a really, really expensive jar of face cream from Cle de Peau Beaute. Supposedly the most expensive moisturizer IN THE WORLD, the over-the-top concept sounds almost like a joke- but turns out the ridiculously pricey product has a real campaign, complete with a celeb spokesperson. They’ve tapped Amanda Seyfried as the face, and the Lovelace star (and ex-model, we might add) works her trademark good looks in these ultra-glam ads. According to the website, “As the exciting embodiment of luminous sophistication and natural radiance, Amanda Seyfried captures the very essence of Cle de Peau Beaute. She is pure of heart, vibrantly alive, and brings joy into the lives of others.” Okaaay, then. But the craziest part of the whole ordeal? It's SO exclusive, they're only selling three jars!


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Eve kicks back with Reebok in Philly.
Photo: Reebok

Back in 2001, I set out to learn all of the words to "Let Me Blow Ya Mind," Eve's badass-lady anthem that also featured Gwen Stefani on the chorus. I had it down well enough to hold my ground in many a high school dance floor sing along, and, although I'm not sure I could remember much of the raps at this point, I'm confident that I could still murder the song in karaoke. Now it's 11 years later and the first lady of rap can still flow like the old days, and continues to sport style that's totally rad. In a new documentary produced by Complex and Reebok, you get to go inside of Eve's past, present, and future through exclusive interviews with her friends, her mom, and even the woman herself. You also get to take a look at the past 10 years of Eve's ah-may-zing style, both in her personal life and in her videos.


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House Of Style

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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