MTV Style | Campaigns

Audrina Patridge Gets Sassy For Bongo Jeans Ads

Posted 7/20/11 5:02 pm EST by Leila Brillson in Campaigns, MTV Stars

Audrina Patridge's behind the scenes shoots for Bongo.
Photo: Courtesy of Bongo

Sure, Lauren Conrad has an empire and Whitney Port has her own line, but Audrina Patridge—belle of The Hills—has a whole lotta sass. And it's clear in her new ads for Bongo, which features Audi (that's what we call her when she calls us up for fedora-wearing advice, which is, like, always) looking like she's got her confidence at an all time high. Instead of going sans-bra, The Hills-y dons a black hat and sky-high pumps and cocks her hip like a pro for Bongo's fall 2011 line, which lets her get down to her most animalistic with leopard print, zebra stripes, and a pretty fierce tiger shirt. In fact, this new, attitude-laden Audrina, is kind of doing it for us, and after checking out her "behind the scenes" shots, it's hard not to put your hand on your hip or your foot flirtatiously behind you.

Tags Audrina Patridge, Bongo, Bongo Jeans, The Hills

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Rosie Huntington-Whiteley Basically Naked In Burberry Ads

Posted 7/13/11 5:41 pm EST by Gaby Wilson in Beauty, Campaigns

Rosie Huntington-Whiteley for Burberry.
Photo: Courtesy of Burberry

The first campaign image for Burberry’s newest fragrance just dropped, and YOWZA, is this thing a DOOZY. The face of Burberry’s “Body” is none other than stone cold gorge model-actress Rosie Huntington-Whiteley. Shot by legendary fashion photographer Mario Testino, the ads feature Rosie lying across a tan seamless clad in nothing but an unbuttoned camel trench coat with the lapels strategically placed over her lady lumps.

No doubt the Transformers leading lady/Victoria's Secret angel looks absolutely drop dead in all that bare skin and fresh-faced beauty game, but this ad has us scratching our heads and stroking the long contemplative beards that protrude from our chins when we think too hard. When the campaign officially launches this September and the bottles of "Body" *said in the breathiest but also huskiest voice you can muster* hit stores, who exactly is supposed to be buying it??? I mean, there isn't a whole lot conclusive you can say after looking at this image. Is the fragrance for men? Is it for women? Is it a vial of Rosie Huntington-Whiteley's sweat meant for men and women to buy and pour all over their bedsheets? The possibilities are endless, and all we want are answers.

{via Elle}

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Tags Body, Burberry, Fragrance, Rosie Huntington-Whiteley

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T For Alexander Wang's Fall Campaign Video Features Santigold And Spank Rock Getting Funky

Posted 7/12/11 3:01 pm EST by Leila Brillson in Campaigns

Santigold and Spank Rock dance in T by Alexander Wang Fall '11 campaign video.
Photo: Courtesy of Alexander Wang

First we had Rye Rye boogeying for Prabal Gurung, and now indie dancehall star Santigold is cutting the rug for Alexander Wang. It wouldn't be a stretch to say that young rappers + young designers = an innovative new way to present the most recent collection. While Rye Rye actually featured Prabal's hyper-saturated looks, Santigold is hanging out with pal MC Spank Rock (one half of the Spank Rock group), generally freestyling her own moves and enjoying goofing around in comfy cotton for Wang's video lookbook.

Tags Alexander Wang, F/W 2011, Santigold, Spank Rock, T by Alexander Wang

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Would You Ever: Bleach Your Brows Like This Tom Ford Model?

Posted 7/11/11 4:14 pm EST by Leila Brillson in Beauty, Campaigns

Candice Swanepoel poses for Tom Ford's F/W 2011 Campaign.
Photo: Courtesy of Tom Ford/Fashion Gone Rogue

For his graphic, over-the-top Fall 2011 editorials, Tom Ford tapped Victoria Secret model Candice Swanepoel to be his high-fashion subject. But the South African stunner happens to be missing a little something...and it certainly isn't her VS angel wings. Ditching the full-eyebrowed look of the winter, it appears more and more editorial spreads are going browless by bleaching the little patches we so rely on to emote.

The spread (shot by duo Mert Alas and Marcus Piggott who are renowned for their steamy, high-contrast photography) follows the trend set forth in both the Michelle Williams cover of Interview Magazine and the W Magazine issue featuring Beyoncé—pigment-less supercilium, or, you know, bleach-y eyebrows. Is this a trend that is going to sweep the streets, or are lightened eyebrows just an editorial fad meant for us to ogle (and not copycat)? We spoke to Wella Color Ambassador & colorist at Serge Normant Salon Aura Friedman to see just how faint we can go.

Tags Bleached Eyebrows, Candice Swanepoel, Tom Ford

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Rihanna Is The (Smokin') Spokesbody For Emporio Armani Underwear And Armani Jeans

Posted 7/11/11 3:21 pm EST by Gaby Wilson in Campaigns

Rihanna performing in Los Angeles, California, on June 28, 2011, and at the 2011 Billboard Music Awards in Las Vegas, Nevada, on May 22, 2011.
Photo: Getty Images

From the beginning seconds of the "Pon De Replay" and "SOS" music videos, when we got our first life-quaking glimpses of miles and miles of Rihanna's luminescent skin, it was always kind of in the back of our minds that this scantily clad siren would do well as an underwear model. Nearly six years later, she has just been announced as the newest global face of Emporio Armani Underwear and Armani Jeans, proving that Armani does indeed bag the sexiest stars around. Riri joins a long list of HOTT (with two t's) cherry-picked celebs who have represented the brand in the past, including Cristiano Ronaldo, Rafael Nadal, David Beckham, Victoria Beckham, and Rihanna's direct predecessor, the ever-steamy Megan Fox. If Fox's ads are any indication of the work Riri will be doing, may we all rest in peace when the campaign launches worldwide this September, as they're sure to induce some sort of immediate brain/heart/interal organ malfunction.

Tags Armani Jeans, Emporio Armani, Rihanna, Underwear

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Daisy Lowe Models For A Bathing Ape

Posted 7/6/11 3:12 pm EST by MTV Style in Campaigns

Daisy Lowe for Bathing Ape.
Photo: Courtesy of Bathing Ape

Brit "It Girl" Daisy Lowe has been busy lately. First she ousted Christina Aguilera on the ads for eponymous jewelry line, Stephen Webster, and now she's the British brand ambassador for Japanese limited-edition streetwear line and Lil Wayne/Pharrell Williams favorite, A Bathing Ape (a.k.a. BAPE). Apparently, the brand is launching in Europe with this newly unveiled Fall/Winter BAPE ladies collection and nabbed the darling Ms. Lowe as the face. The coup took little convincing, given that she was already a huge fan of the cult-followed sportswear, and as you can see by the resulting images, the match is a harmonious one. Also, not to be backhanded compliment-ish about it but I had NO expectation for how cute the offerings would be.

Tags Bathing Ape, Campaigns, Daisy Lowe

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Megan Fox's New Beauty Ads For Giorgio Armani

Posted 7/6/11 12:55 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Megan Fox for Giorgio Armani Beauty
Photo: Courtesy of Picture Central/Giorgio Armani Beauty

Megan Fox's beauty regimen has to be on LOCK. She's the the queen of flawless skin, perfectly arched brows, and super supple lips, so it's only fitting she's the face of Giorgio Armani's summer beauty campaign. Even though the former Transformers darling got booted from the big screen for model Rosie Huntington-Whiteley, these softly lit, alluring photos of Megan not only prove that she's still an absolute STUNNER, but her charcoal-lined blue eyes, shimmery bronze cheeks and bright pink pout makeup looks will leave you thinking "Rosie who?" by the end of this campaign.

Tags Armani, Beauty, Bronzer, Eye Shadow, Giorgio Armani Beauty, Lip Gloss, Makeup, Megan Fox

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Elle Fanning Is The New Face Of Marc By Marc Jacobs

Posted 7/6/11 10:43 am EST by Gaby Wilson in Campaigns

Elle Fanning for Marc by Marc Jacobs.
Photo: Courtesy of Marc Jacobs

The world of fashion campaigns continues to grow ever-younger as Elle Fanning appears as the face of the Marc by Marc Jacobs Fall/Winter 2011 campaign. One could argue that using the 13-year-old actress in this campaign is some sort of one-up response to the Miu Miu/Hailee Steinfeld ads, but pump the brakes on that judgment train just a sec. The two instances, though they maybe shed some light on just how YOUNG it means to say "Young Hollywood" nowadays (cue Suri Cruise's phone ringing off the hook [sidenote: Do you think Suri Cruise has a cell phone? Probably, right? What about a second-gen iPad? I digress...]), are most likely unrelated because Marc Jacobs has a long-standing history with the Fanning fam.

The legendary designer featured Elle's big sis, Dakota, in his Spring/Summer campaign back in '07 when she was around the same age as these little tykes, AND D.Fann was announced last month as the face of Marc Jacobs' new women's perfume, Oh Lola. ANYHOW, now that your blood pressure has been calmed, let's elevate it again as we take a moment to really appreciate this shot. Surely this midi-length printed dress cinched with a fabric belt is enough to send your systolic stats through the roof, but paired with that bag and bordeaux heeled oxfords with socks? Game over. Who's got a defibrillator??? CLEAR.

{via StyleBistro}

Tags Campaigns, Elle Fanning, Marc for Marc Jacobs

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Let's Discuss: Chanel And Carine Roitfeld Get Catty For The 2011 Fall Campaign

Posted 6/30/11 7:02 pm EST by Leila Brillson in Campaigns

Freja Beha Erichsen in Chanel's Fall 2011 campaign.
Photo: Courtesy of Chanel

No other animal is as fashion-friendly as the feline, and this is a fact that cannot be refuted (heck, I wear my cat ALL the time.) Kitties are affected little weirdos with slender legs and flirty tails, and they are just so thrilled about Chanel. To be certain, I as well am literally trembling with excitement to see this campaign. It is leaves a sweet warm little Chanel-flavored taste in my mouth, and it isn't just because of the incredible and inspired choice to turn the Chanel roses into cat ears, but it is because of this: Imagine Carine Roitfeld, the ex-editor in chief of French Vogue who deftly birthed this cat-filled campaign from her mind space, saying to her assistants, "Oui oui. But, zee, I vant le chat!" and the entire room scurrying around trying to figure out how to get the perfect whiskers for a Chanel campaign (not too short, and not any of those CHEEKY whiskers because, HULLO THIS IS CHANEL). And then see them calling up some off-season costume store and explaining, hurriedly, that you need THE BEST whiskers and non-smudge nose makeup because you are making Freja Beha Erichsen into a snuggly little feline.

Tags Campaigns, Carine Roitfeld, Cats, Chanel, Freja Breha Erichsen

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