Lady Gaga

Lady Gaga is nude and covered with little men for her Fame perfume campaign.
Photo: Courtesy of Klein

Welp, Lady Gaga's first campaign image for her forthcoming Fame perfume just dropped, and HA-CHA-CHAAAA *rolls tongue back into mouth like a carpet runner*, is this thing a DOOZY. In the black-and-white snap photographed by Steven Klein, Mother Monster appears next-to-nude, sprinkled with strategically placed itsy, bitsy men all over her bare physique. Gaga wears little more than a shiny black face mask (we're not sure the mini-dudes count as vestments per se), holding the bottle of Fame, "The First Ever Black Eau De Parfum," in her left hand. It's kiiiiind of like Gulliver's Travels meets 50 Shades of Grey but plus that classic Gaga dose of LOUCHE.


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Lea Michele, Candie's

Lea Michele for Candie's.
Photo: Courtesy of Candie's

Having a Glee addiction means coming up with an excuse to stay home on Thursday nights, randomly breaking out into song, and suddenly feeling the urge to join a chorus, STAT. It also means that after years of watching Rachel Berry saunter down the halls in animal sweaters, blouses, and pleated skirts, we can't help but automatically associate Lea Michele with these collegiate-inspired closet staples. However, for her new Candie's campaign, the actress is ditching her TV alter ego's prepster style for flouncy dresses, printed pants, and tons of heels. Taking cues from previous Candie's girls like Vanessa Hudgens and Britney Spears, Lea ups the flirt factor in a big way for the brand's Back to School ads.

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Avicii for Denim & Supply Ralph Lauren.
Photo: Courtesy of Ralph Lauren

Hellooo world, are you ready for Avicii?! You'd better be, because this Swedish DJ has officially hit stateside... and he's not going anywhere anytime soon. Unless you've been living under a rock this year (or just hate to dance), you've probably already heard his throw-your-arms-up-in-the-air anthems like "Levels" and "Fade Into Darkness." The 22-year-old has already established a comfy spot in our iPods, so the next natural step? Modeling, of course. Ralph Lauren has recruited the European EDM superstar to front its new Denim & Supply campaign this fall. Besides the fact that he's got music cred and boatloads of talent, he's also, um, really attractive, so we couldn't be more thrilled. Read More...

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Chloe Moretz in Aéropostale's Fall 2012 ads.
Photo: Courtesy of Aéropostale

If there's anyone who can single-handedly convince us to ditch city shopping for the mall, it's Chloë Moretz. The 15-year-old movie star already has some serious fashion cred- she was named MaxMara's Face of the Future earlier this year and has been absolutely killing it on the red carpet lately. Now she's taking on a new style role as Aéropostale's Celebrity Ambassador. The retail chain has enlisted the teenager to kick off its new back to school campaign, where she'll model in the ads, curate her favorite pieces, and even style looks of her own. So if you've ever been dying to copy Chloë's wardrobe- and who hasn't?!- there's no faster way to score it for yourself.


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Kristen Stewart Balenciaga

Kristen Stewart in Balenciaga on May 23.
Photo: Getty Images

We'll be honest—we basically flipped our LID when we found out that Kristen Stewart was the face of Balenciaga's new fragrance. Whenever the Twilight star gets involved in the fashion world, straight-up magic always happens. I mean, um, haiii, have you seen her W mag cover? *swoon* Since the big news was released, K Stew has uncovered SO many more deets including the name of the fragrance (Florabotanica!), the inspiration behind the Steven Meisel-shot campaign, and, yes, even the ad itself in an interview with WWD. Lucky for you, we plucked out all the best parts from the piece, so check out the highlights below!

KRISTEN STEWART ON WEARING PERFUME: “On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that."

KRISTEN STEWART ON THE FLORABOTANICA FRAGRANCE: “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar. There is something natural about it. It’s very alive. I think that as a young person wearing it—considering that I’ve never worn a scent—it kind of puts you on this level of, like, ‘Whoa, check me out.’”


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Blogger Berta Bernad in J.Crew's "Hello, World!" campaign.
Photo: Courtesy of J.Crew

Better make room in your Bookmarks folder, because a serious stock of style has officially hit the internet. But before you roll your eyes, hear us out for a second: we're not talking about yet another fashion blog. Instead, our newest online obsession comes courtesy of one of our favorite brands. J.Crew has recruited street style shutterbugs Scott Schuman of The Sartoritalist and Garance Dore have scoured the globe for the coolest, most creative, and relatable dressers- and shot them all wearing, yep, J.Crew. It's all part of the retailer's newest campaign, called "Hello, World!," which documents the zillions of ways you can wear the label with a heavy dose of wardrobe inspiration on the side.

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Selena Gomez Fragrance

A still from Selena Gomez's debut fragrance commercial.
Photo: Courtesy of SelGomez's YouTube Channel

Remember when we caught Selena Gomez splashing around in a giant pink-and-purple fish tank? She told us (via Facebook) that it was all for her then-yet-to-be-released debut fragrance, and we happily waited for the forthcoming photographs. While we were sure the products of this shoot in a vat of girly hued liquid would surface for the packaging and marketing graphics, we pulled a knee-jerk facepalm when Sel tweeted about her latest perfume ad because *DOH!* we had almost forgotten that girl was still due to release a COMMERCIAL for this thang!


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Betty Boop, Lancome

Betty Boop for Hypnôse Star mascara.
Photo: Lancome's Facebook page.

Models, watch your back, because a new crew of cartoons is ready to steal your thunder. Okay, just kidding- Kate Moss really doesn't have anything to worry about- but there's been a major uptick in animated fashion stars recently, and we're totally loving this comic resurgence. Remember back when Kermit the Frog showed his stuff for Brooks Brothers, Miss Piggy worked it in InStyle, and Bambi went center stage in Stella McCartney's Fall '09 ad? Yep, all of our retro faves are having a serious style moment, and now Betty Boop is the latest character to get into, uh, character. The '30s-era icon is the model AND muse behind Lancome's Hypnôse Star mascara, sporting a strapless minidress, sky-high heels, and her trademark flirty gaze in the campaign.


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Iggy Azalea is rumored to front House of Holland's new campaign.

Iggy Azalea is rumored to front House of Holland's new campaign..
Photo: Iggy Azalea's Facebook

With her supermodel stature, trademark swinging pony, and the impressive ability to seriously work it in front of any camera or crowd, it was only a matter of time, really, before Iggy Azalea got snatched up as a bonafide model. Shortly after signing a deal with Wilhelmina Agency- the ink is practically still drying!- we've already heard peeps of the Australian stunner's first campaign. Yesterday she posted a photo to her Facebook page with the caption "Summer's here! Hayyy House of Holland," and turns out the love is mutual. House of Holland tweeted "Between me and you...HoH x" and linked to the EXACT SAME PHOTO, leading us to believe these two must be cooking up something good.


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Mulberry Fall 2012 Campaign

Lindsey Wixson in Mulberry's fall 2012 campaign.
Photo: Courtesy of Mulberry/Tim Walker

We'll admit that we're a sucker for a REALLY good fashion campaign, and when we laid our eyes on Mulberry's fall 2012 ads featuring our fave fashion model Lindsey Wixson paired with furry, over-sized forest dwellers, well, our hearts exploded. Mulberry Creative Director Emma Hill used "visions of explorers, mysterious stories and fantasy travels" as inspiration for the shoot, which was photographed by Tim Walker. But, um, is it just us or does this TOTALLY remind you of Where The Wild Things Are? We're kind of loving this ode to one of the best children's book ever (RIP, Maurice Sendak :(), especially with the addition of Ms. Wixson frolicking in the forest sporting jaw-dropping ensembles. I mean, a head to toe tangerine ensemble? Yes, please!


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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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