Beyonce for H&M Summer 2013.
Photo: Courtesy of H&M
Holy mother of announcements. THE RUMORS WERE TRUE. Beyonce really was shooting a campaign for Swedish retail juggernaut H&M in the Bahamas earlier this year, and boyoyoyoy, does she look beautiful! Just in time for the onslaught of spring (come on, Mother Nature—New York is ready for it...) AND for the kick-off of her Mrs. Carter Show World Tour come April 15, H&M will soon begin rolling out commercials, print ads, and outdoor billboards for the fashion house's summer campaign starring "Beyonce as Mrs. Carter in H&M."
Rita Ora for Superga.
Photo: Courtesy of Superga
So we've been keeping some very close tabs on Rita Ora's new modeling gig as the face of Italian sneaker company Superga (see exhibits A, B, and C), but while much of our, uh, "research" thus far has been restricted to rumors and Instagram pics, now we can finally witness the campaign in all of its hi-res glory! Straight from the brand itself, these pics showcase Rita showing off her true sneaker steez— making even a long silk dress and a full face of makeup look streetwear-cool with her tan lowtops. Complete with soft, Marilyn Monroe-esque waves and retro sunglasses, Rita's look has fully convinced us to push the rest of our shoe stash aside for the moment. This spring, it's ALL about sneakers. #sorryimnotsorry
Frank Ocean for Band of Outsiders.
Photo: Band of Outsiders
In a little under a year, Frank Ocean has catapulted from being relatively unknown to releasing a buzzworthy debut album (Channel Orange) and garnering Grammy accolades for said release. But it's not just the music world that Ocean is dominating, this past year, he's also been getting love from the fashion community, hobnobbing with the likes of Karl Lagerfeld, posing for GQ magazine, attending his first-ever Fashion Week in Paris, and NOW, he's starring in his first ever fashion campaign. Frank is lending his smiling eyes and pearly whites to Band of Outsiders for the label's newest Polaroid campaign (previous stars have included Michelle Williams, Harry Potter dudes Rupert Grint and Tom Felton, and Kirsten Dunst), and the result is devastatingly heart-warming.
It seems like forever ago when we first announced that Rita Ora was replacing Alexa Chung as the new face of Superga—which, in blog years, 6 months totally is— but not to worry, because the singer's official campaign has landed! Rita is the face of the sneaker brand's Spring/Summer 2013 collection, and she Instagrammed a sneak peek of the ads earlier this morning. The debut image shows the pop star-slash-NEXT model chilling in the recording studio wearing the Italian label's classic white low tops. We're already extremely well-aware that Rita Ora is a steadfast sneaker fan, but rather than wearing them with maxi dresses or jumpsuits, this time the singer's paired 'em with lacy pink shorts and an off-the-shoulder sweater.
You know what's even better than those Sky Ferreira and Forever 21 Festival 2013 Capsule Collection photos we showed you last week? OK, even though a massive gift card to buy all the clothes for ourselves would be nice, right now we're actually talking about a fashion movie-meets-music video, starring the singer herself! And yes, it's totally happening. While shooting the ads at The Saguaro Hotel in Palm Springs, Sky and the F21 crew also did a little multitasking, crafting a whole new music vid for her super gorgeous single "Lost In My Bedroom." Aptly titled Desert Disco, the sun-drenched clip is THE perfect mashup of the breezy, concert-inspired collection and Sky's catchy soundtrack. In addition to checking out the video, peep our exclusive behind the scenes clip below! Makeup touch-ups, Sky goofing off on-camera...it's all here. So watch the sneak peek, and start your California dreaming early.
Taylor Swift in her Diet Coke commercial.
Photo: Entertainment Tonight/Diet Coke
We never thought we would hear Taylor Swift talking about aging gracefully, or at least not yet. But that's exactly what she talks about in Entertainment Tonight's behind the scenes interview on the set of her brand new Diet Coke commercial. She's not talking about wearing long sleeves and remembering to moisturize your neck, however. Taylor is talking about her personal style. We've actually been wondering, as of late, if Taylor has been taking more fashion risks, and it seems that she has, but for no reason other than the fact that she's a grown up lady now, and such things are appropriate. "In my life I've just tried to be the age that I am," Swift says, "so being 23, it's fun to play with your style, it's fun to kind of edge it up once in awhile." She goes on to joke about people saying she's being edgy by wearing shorts for a performance, laughing, "I'm wearing more clothes than anyone here!" We get it though, Tay, you want to try new looks, see what works (which could pretty much be the definition of being in your early 20s). Her new Diet Coke commercials show her playing around just that way, dressed up in everything from a red ball gown to a super tight, silver mini dress, with every other look along the way. We can't wait to see the full commercial, but in the meantime, watch the behind the scenes video after the jump!
Peter Vack in 7 For All Mankind's "A Beautiful Odyssey."
Photo: Courtesy of 7 For All Mankind
Have you guys been suffering from I Just Want My Pants Back withdrawals as much as we have? Yeah, it's rough. But we've got good news, because Jason— sorry, Peter Vack— has returned to the small screen! Well, kind of. The actor is the star of 7 For All Mankind's Spring 2013 campaign video, "A Beautiful Odyssey," which debuted yesterday online. Photographed and directed by the one and only James Franco and co-starring former hockey pro Sean Avery, the mini film is a choose-your-own-adventure story that's stocked with some soap opera-worthy scandal. Expect a botched wedding, a love triangle, and some hot and steamy moments (plus cute clothes, of course), and the best part is, YOU get to choose what happens. Intrigued? Find out more below!
Photo: Getty Images
Excuse us for a second while we have a quick freakout session because YOU GUYS... Hayley Williams is teaming up with MAC Cosmetics on a makeup collection! Oh, and get this— it's ALL orange. How perfect, right? Following in the super glam footsteps of recent MAC celeb collaborators like Rihanna and Nicki Minaj, the Paramore frontwoman has joined forces with the beauty company on a 4-piece line, out in April. And according to Hayley, the partnership is totally organic. As she explained to People StyleWatch about her decision to collab with MAC, “I didn’t wear makeup at all. Photographers would beg me to wear chapstick and I’d say no...I went to a [store] and picked up orange eyeshadow from MAC, that was the beginning of the end. It’s been key in making me feel like I have an onstage personality.” Makeup has been a big part of Hayley's star transformation in both performances and music videos, like the band's new clip for "Now", and we can't wait to see what the collection looks like in person. Get even more details on the collab below!
Ioanna Gika for House Of Holland Eyewear.
Photo: Courtesy of IO Echo
Ugh, don't you sometimes, or maybe always, secretly wish you were a rock star? While we gave up on any dreams of actually winning Grammys or playing to sold out, screaming crowds years ago (*sigh*) we still sometimes get that pang of jealousy when we see one of our fave lady musicians doing something particularly fabulous. That's exactly how we felt when we saw that the awesome Ioanna Gika, front woman for Los Angeles shoegaze-pop outfit IO Echo and Jeremy Scott hologram kimono enthusiast, had taken on the task of filling Iggy Azaleas very big shoes as the face of House Of Holland eyewear. While Iggy's campaign was all about color, Ioanna's brings a little bit more atmosphere to the table, with the singer posing in a kind of 70's kitsch backdrop, her hair crimped into a big triangle that we're sure roller girl would approve of. Obviously she wears a kimono in the shoot, as well.
If you don't already have a shrine dedicated to Mariah Carey in your house, you should start building that bad boy riiiight about now. The infamous singer not only KILLS it as an American Idol judge, but she's also, oh, I don't know, dominating the entire celebrity fragrance industry while simultaneously working on her next album. *hair flip* She announced last night on Facebook that she is releasing a new fragrance, Dreams, which will be available exclusively at Kohl's. But, um, you guys—this is her 12th fragrance. Read that again. TWELFTH. (You can see them all here.) *bows down* We don't know HOW Mariah does it (we'd run out of things we want to smell like at this point), but apparently making scents is a huge passion of hers. She told People StyleWatch, "I humbly call myself a ‘perfumer-in-training’ because I love it so much. Almost as much as I love making music!"