MTV Style | Campaigns

Rita Ora's Superga Campaign Is Here!

Posted 3/14/13 2:00 pm EST by Liza Darwin in Campaigns, Shoes

Rita Ora for Superga
Photo: Via @RitaOra's Instagram

It seems like forever ago when we first announced that Rita Ora was replacing Alexa Chung as the new face of Superga—which, in blog years, 6 months totally is— but not to worry, because the singer's official campaign has landed! Rita is the face of the sneaker brand's Spring/Summer 2013 collection, and she Instagrammed a sneak peek of the ads earlier this morning. The debut image shows the pop star-slash-NEXT model chilling in the recording studio wearing the Italian label's classic white low tops. We're already extremely well-aware that Rita Ora is a steadfast sneaker fan, but rather than wearing them with maxi dresses or jumpsuits, this time the singer's paired 'em with lacy pink shorts and an off-the-shoulder sweater.

Tags Campaigns, Rita Ora, Shoes, Sneakers, Superga

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Exclusive: Go Behind The Scenes Of Sky Ferreira's Forever 21 Campaign! [Video]

Posted 3/14/13 9:00 am EST by Liza Darwin in 'It' Girls, Campaigns

Sky Ferreira For Forever 21 Desert Disco

You know what's even better than those Sky Ferreira and Forever 21 Festival 2013 Capsule Collection photos we showed you last week? OK, even though a massive gift card to buy all the clothes for ourselves would be nice, right now we're actually talking about a fashion movie-meets-music video, starring the singer herself! And yes, it's totally happening. While shooting the ads at The Saguaro Hotel in Palm Springs, Sky and the F21 crew also did a little multitasking, crafting a whole new music vid for her super gorgeous single "Lost In My Bedroom." Aptly titled Desert Disco, the sun-drenched clip is THE perfect mashup of the breezy, concert-inspired collection and Sky's catchy soundtrack. In addition to checking out the video, peep our exclusive behind the scenes clip below! Makeup touch-ups, Sky goofing off on-camera...it's all here. So watch the sneak peek, and start your California dreaming early.

Tags Campaigns, Coachella, Forever 21, Sky Ferreira

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Taylor Swift Takes You Behind The Scenes Of Her Diet Coke Commercials

Posted 3/12/13 10:00 am EST by Maud Deitch in Campaigns, Ladies

Taylor Swift in her Diet Coke commercial.
Photo: Entertainment Tonight/Diet Coke

We never thought we would hear Taylor Swift talking about aging gracefully, or at least not yet. But that's exactly what she talks about in Entertainment Tonight's behind the scenes interview on the set of her brand new Diet Coke commercial. She's not talking about wearing long sleeves and remembering to moisturize your neck, however. Taylor is talking about her personal style. We've actually been wondering, as of late, if Taylor has been taking more fashion risks, and it seems that she has, but for no reason other than the fact that she's a grown up lady now, and such things are appropriate. "In my life I've just tried to be the age that I am," Swift says, "so being 23, it's fun to play with your style, it's fun to kind of edge it up once in awhile." She goes on to joke about people saying she's being edgy by wearing shorts for a performance, laughing, "I'm wearing more clothes than anyone here!" We get it though, Tay, you want to try new looks, see what works (which could pretty much be the definition of being in your early 20s). Her new Diet Coke commercials show her playing around just that way, dressed up in everything from a red ball gown to a super tight, silver mini dress, with every other look along the way. We can't wait to see the full commercial, but in the meantime, watch the behind the scenes video after the jump!

Tags Behind The Scenes, Diet Coke, Taylor Swift

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Peter Vack Stars In James Franco's New 7 For All Mankind Campaign

Posted 3/8/13 2:32 pm EST by Liza Darwin in Campaigns, Dudes, MTV Stars

Peter Vack in 7 For All Mankind's "A Beautiful Odyssey."
Photo: Courtesy of 7 For All Mankind

Have you guys been suffering from I Just Want My Pants Back withdrawals as much as we have? Yeah, it's rough. But we've got good news, because Jason— sorry, Peter Vack— has returned to the small screen! Well, kind of. The actor is the star of 7 For All Mankind's Spring 2013 campaign video, "A Beautiful Odyssey," which debuted yesterday online. Photographed and directed by the one and only James Franco and co-starring former hockey pro Sean Avery, the mini film is a choose-your-own-adventure story that's stocked with some soap opera-worthy scandal. Expect a botched wedding, a love triangle, and some hot and steamy moments (plus cute clothes, of course), and the best part is, YOU get to choose what happens. Intrigued? Find out more below!

Tags 7 For All Mankind, I Just Want My Pants Back, James Franco, Peter Vack

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Hayley Williams Partners With MAC On All-Orange Makeup Collection!

Posted 3/8/13 10:53 am EST by Liza Darwin in Beauty, Campaigns

Hayley Williams.
Photo: Getty Images

Excuse us for a second while we have a quick freakout session because YOU GUYS... Hayley Williams is teaming up with MAC Cosmetics on a makeup collection! Oh, and get this— it's ALL orange. How perfect, right? Following in the super glam footsteps of recent MAC celeb collaborators like Rihanna and Nicki Minaj, the Paramore frontwoman has joined forces with the beauty company on a 4-piece line, out in April. And according to Hayley, the partnership is totally organic. As she explained to People StyleWatch about her decision to collab with MAC, “I didn’t wear makeup at all. Photographers would beg me to wear chapstick and I’d say no...I went to a [store] and picked up orange eyeshadow from MAC, that was the beginning of the end. It’s been key in making me feel like I have an onstage personality.” Makeup has been a big part of Hayley's star transformation in both performances and music videos, like the band's new clip for "Now", and we can't wait to see what the collection looks like in person. Get even more details on the collab below!

Tags Beauty, Collaborations, Hayley Williams, MAC, Paramore

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IO Echo's Ioanna Gika Named Face Of House Of Holland's 2013 Eyewear Line

Posted 3/8/13 10:00 am EST by Maud Deitch in 'It' Girls, Campaigns

Ioanna Gika for House Of Holland Eyewear.
Photo: Courtesy of IO Echo

Ugh, don't you sometimes, or maybe always, secretly wish you were a rock star? While we gave up on any dreams of actually winning Grammys or playing to sold out, screaming crowds years ago (*sigh*) we still sometimes get that pang of jealousy when we see one of our fave lady musicians doing something particularly fabulous. That's exactly how we felt when we saw that the awesome Ioanna Gika, front woman for Los Angeles shoegaze-pop outfit IO Echo and Jeremy Scott hologram kimono enthusiast, had taken on the task of filling Iggy Azaleas very big shoes as the face of House Of Holland eyewear. While Iggy's campaign was all about color, Ioanna's brings a little bit more atmosphere to the table, with the singer posing in a kind of 70's kitsch backdrop, her hair crimped into a big triangle that we're sure roller girl would approve of. Obviously she wears a kimono in the shoot, as well.

Tags House of Holland, IO Echo, Ioanna Gika

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Mariah Carey Releases 12th Fragrance 'Dreams'

Posted 3/7/13 11:34 am EST by Chrissy Mahlmeister in Beauty, Campaigns

Mariah Carey in her Dreams fragrance campaign.
Photo: Via Mariah Carey's Facebook

If you don't already have a shrine dedicated to Mariah Carey in your house, you should start building that bad boy riiiight about now. The infamous singer not only KILLS it as an American Idol judge, but she's also, oh, I don't know, dominating the entire celebrity fragrance industry while simultaneously working on her next album. *hair flip* She announced last night on Facebook that she is releasing a new fragrance, Dreams, which will be available exclusively at Kohl's. But, um, you guys—this is her 12th fragrance. Read that again. TWELFTH. (You can see them all here.) *bows down* We don't know HOW Mariah does it (we'd run out of things we want to smell like at this point), but apparently making scents is a huge passion of hers. She told People StyleWatch, "I humbly call myself a ‘perfumer-in-training’ because I love it so much. Almost as much as I love making music!"

Tags Campaigns, Celebrity Fragrances, Dreams, Fragrance, Kohl's, Mariah Carey

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Sky Ferreira Models Forever 21's New Festival Collection

Posted 3/7/13 10:00 am EST by Liza Darwin in 'It' Girls, Campaigns

Sky Ferreira for Forever 21.
Photo: Courtesy of Forever 21

It's March, and you know what that means...festival season is upon us, y'all! While your SXSW, Coachella, and Lollapalooza plans might still be up in the air, Forever 21 has got you covered in the wardrobe department (phew!). The retail giant has just debuted a brand new Festival 2013 Capsule Collection, and the dreamy campaign is fronted by none other than the ULTIMATE festival darling herself, Sky Ferreira. The pop star is no stranger to killer onstage fashion, and since she's slated to perform at this month's SXSW, Coachella in April, and Pitchfork in July, we'll be seeing a lot more of her '90s schoolgirl style this summer. And yes, that's a VERY good thing.

Tags Campaigns, Festivals, Forever 21, Sky Ferreira

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JWOWW Wears Duct Tape Bra For NOH8 Campaign

Posted 2/28/13 12:19 pm EST by Gaby Wilson in Campaigns, MTV Stars

JWOWW for NOH8.
Photo: NOH8/Adam Bouska

If you ever wondered how Jenni Farley earned her JWOWW nickname, look no further than the image above. *jaw drops to floor, cartoon eyes bust out of sockets* The boldly buxom Jersey Shore alum (now one-half of the Snooki & JWOWW main ticket) stripped down in the name of LGBT rights, marriage equality, and a stop to bullying for the NOH8 campaign, and BOYOYOYYY is she taking the duct tape motif to the next level.

Tags Bras, Campaigns, Duct Tape, Jenni "JWOWW" Farley, NOH8

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Odd Future Releases Fresh Spring/Summer 2013 Lookbook

Posted 2/27/13 4:54 pm EST by Gaby Wilson in Campaigns, Celebrity Designers, Dudes, Shopping

L-Boy in Odd Future's Spring/Summer 2013 lookbook.
Photo: Odd Future

Nothing makes me pine for spring (and summer!) harder than a short-sleeved button-up shirt covered in hot air balloons. Also, heart-shaped sunglasses, but those aren't actually part of the Odd Future collection. New England readers beware, you're in for some serious coast envy. The OFWGKTA hip-hop collective (which also maintains a rapidly growing streetwear line and shop based on Los Angeles' infamous Fairfax Avenue) has just released a brand spankin' new lookbook for the Spring/Summer 2013 collection. The photo series stars Lionel, Lucas, and more of OF's closest friends modeling OF's newest togs, from this here balloon woven shirt to the classic cat-emblazoned designs (like this Trash Wang tee) that we've grown to know and love.

Tags Lookbooks, Odd Future, Tyler The Creator

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