MTV Style | Campaigns

Get A First Look At Taylor Swift's New Keds Campaign!

Posted 1/25/13 5:53 pm EST by Liza Darwin in Campaigns

Taylor Swift for Keds.
Photo:Courtesy of Keds

It wasn't too long ago when we announced that Taylor Swift was teaming up with Keds on a line of Red-inspired Champion sneakers, and while we obsessed over the news back then, we're obsessing even more now, because this collab's definitely NOT over yet. The pop star and the classic shoe brand have even more awesome news up their sleeves, with a whole new campaign featuring great kicks AND an even greater cause. Meet Bravehearts.com, the just-launched website filled with fashion, music, and lifestyle content designed to inspire girls all over the world. This online destination-slash-store (since it's in conjunction with Keds, you can still shop all the styles) stars Tay modeling her supercute shoes...not to mention, dishing out advice on personal style, showbiz, and being true to yourself.

Tags Campaigns, Keds, Taylor Swift

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Taylor Swift Lets Down Her Hair As Rapunzel For Disney Dream Portrait Series

Posted 1/24/13 1:05 pm EST by Chrissy Mahlmeister in Campaigns

Taylor Swift as Rapunzel for Disney Parks' Disney Dream Portrait series.
Photo: Courtesy of Annie Leibovitz/Disney Parks

It's about time, y'all! Taylor Swift's transformation into a full-blown princess has FINALLY come. Disney Parks hooked up with iconic photographer Annie Leibovitz for a Disney Dream Portrait series, which features celebs transformed into—you guessed it—Disney characters. Eeee! When we heard the news that T Swift was channeling the golden-haired Rapunzel, we KNEW it was going to be good. I mean, her songs include lyrics like, "You'll be the prince, and I'll be the princess," and she rocks amazing blonde waves on a daily basis, so it seemed all too fitting. (Not to mention all those seriously fairy tale-inspired shoots she's done over the years. See: Her Wonderstruck ad and her November Glamour cover.)

Tags Annie Leibovitz, Disney, Disney Dream Portrait Series, Disney Parks, Rapunzel, Taylor Swift

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Carly Rae Jepsen Is The New Face Of Candie's

Posted 1/23/13 11:12 am EST by Liza Darwin in Campaigns

Carly Rae Jepsen for Candie's.
Photo: Courtesy of Candie's

It's been a hot second since we last heard from Carly Rae Jepsen, but now the "Call Me Maybe" singer is back in full force, kicking off the new year with a HUGE new project. Meet the newest Candie's girl, you guys! The pop star follows in the (high heeled) footsteps of prior brand faces like Vanessa Hudgens, Britney Spears, and, most recently, Lea Michele, showing off the retailer's affordable wares.The Spring 2013 ads, which cross our radar just in time for Valentine's Day, shows the pop star looking picture perfect in breezy tops, flouncy skirts, and dresses adorned with festive heart cutouts. While all the clothes are predictably cute, THIS Candie's campaign is different from the rest because Carly actually shot it herself! In addition to modeling the collection, she photographed herself in the pieces using a good old fashioned photo booth. Talk about double duty...

Tags Campaigns, Candie's, Carly Rae Jepsen

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Grimes Models Sculptural Dresses, Shows Off Dark Hair In Iris Van Herpen's New Campaign

Posted 1/22/13 1:00 pm EST by Liza Darwin in Campaigns

Grimes for Iris Van Herpen.
Photo: Courtesy of Iris Van Herpen/Ralph Mecke

She might pose for Hedi Slimane and go ladylike for T magazine, but let's be real: glimpses of Grimes doing the high fashion thing just don't come around as often as we'd like. But while Claire Boucher is (understandably) more focused on touring and recording new music these days, she HAS been taking a brief break recently to squeeze in some modeling. Wait..what?! Just a few days ago the Canadian recording artist tweeted, "i did some 'modelling' (i mean, it's me, so its sketchy lol) for Iris Van Herpen's new RTW ." First of all, Grimes, we love your humility. SHE might call her modeling skills "sketchy," but if you ask us, this girl pulls off Iris Van Herpen's collection of futuristic dresses, leather jackets, and geometric details better than pretty much ANYONE could.

Tags Campaigns, Grimes, Iris van Herpen

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Watch Jared Leto's Red Hot Smize In New Hugo Boss Fragrance Commercial

Posted 1/18/13 5:03 pm EST by Chrissy Mahlmeister in Beauty, Campaigns, Dudes

Jared Leto in his new Hugo Red commerical.
Photo: Via YouTube

It feels like WAY too long since we last saw 30 Seconds To Mars frontman Jared Leto in a commercial. Like, way, way too long. Ever since he became the face of Hugo Boss' male fragrance, we've been anxiously awaiting every campaign featuring ~~Jordan Catalano~~ Jared Leto decked out in a perfectly-tailored suit and coiffed hair. *shivers* Lucky for us, our prayers have been answered. Hugo Boss debuted a commercial for their newest fragrance, Hugo Red, during Berlin Fashion Week, and OMG, we can barely handle it.

Tags Campaigns, commercial, Fragrance, Hugo Boss, Hugo Red, Jared Leto

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Charlotte Free And Lenny Kravitz Radiate Cool In The New Eleven Paris Campaign

Posted 1/16/13 1:00 pm EST by Liza Darwin in Campaigns, Models

Charlotte Free Lenny Kravtiz Eleven Paris Campaign

Charlotte Free and Lenny Kravtiz in the new Eleven Paris campaign.
Photo: via Eleven Paris Facebook

French label Eleven Paris has always had a thing for coupling up models and musicians in its ads; while this isn't exactly a radical concept (Burberry, John Varvatos, and Gap also tend to throw these pretty people together), the new kind of power duo is clearly a formula that works. We first obsessed way back in August over Iggy Pop and Daisy Lowe's adorably goofy grins for Fall/Winter, but the brand's newest pair MIGHT just be the best one yet. Behold, Charlotte Free and Lenny Kravitz chilling hard and looking predictably gorgeous in the Spring/Summer ads, photographed in Miami and celebrating the company's 10th anniversary. Charlotte's working her trademark pink locks, but this time around her hair is laced with streaks of blue and yellow, all piled up into a messy high bun. It's a tousled beauty look that perfectly complements the collection's effortless downtown vibe, proving that it's pretty much IMPOSSIBLE to get any cooler than this...unless you happen to be Lenny K.

Tags Campaigns, Charlotte Free, ElevenParis, Lenny Kravitz, Models

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Is Beyonce Shooting An H&M Campaign In The Bahamas?

Posted 1/11/13 1:38 pm EST by Chrissy Mahlmeister in Campaigns

Beyonce with Blue Ivy in the Bahamas.
Photo: Beyonce's Tumblr

So, we're not one to jump on rumors, but when it involves 1.) our girl Beyonce and 2.) a possible clothing campaign, we can't help but dust off our investigative journalism hat and jump RIGHT in. The gist of the story (so far) is this: Bey is currently living it up in the Bahamas (see her, above, with Blue Ivy <3), and the paps caught her doing a photo shoot wearing a killer printed bustier bikini top, high-waisted bottoms, and huge hoop earrings. Alongside this, one of her backup dancers, Kimmie Gee, posted a status that read: "First day of rhsl in the Bahamas! Alriiiiiiiight H&M...Let's Go!" The most suspicious part, though, is that she has since deleted the status. Luckily, someone captured a screen shot to prove that, yes, she DID say the words "Bahamas" and "H&M" in the same sentence. Eeeee!

Tags Beyonce, Beyoncé Knowles, Campaigns, H&M

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Beck Lands Saint Laurent Paris Spring 2013 Campaign

Posted 1/9/13 1:42 pm EST by Chrissy Mahlmeister in Campaigns, Dudes

Beck for Saint Laurent Spring 2013.
Photo: Via YSL's Facebook

Ever since former Dior Homme creative director Hedi Slimane took over Yves Saint Laurent last summer, the French fashion house has slowly transformed into Hedi's complete vision for the brand. Not only did he change the iconic YSL name to Saint Laurent Paris, but his use of bold black and white portraits showcasing his favorite musicians (like Citizens! frontman Tom Burke) in tailored Saint Laurent pieces has upped the cool factor in a way that we love. The spring 2013 campaign hit the web yesterday, and Hedi featured longtime friend (and MTV Style favorite!) Beck. We totally spazzed out as we clicked through the photos (which also feature British model Edie Campbell) for a totally rock-n-roll-meets-couture spread that we're obsessed with. In one look (above), Beck sports a chambray shirt with a loose skinny tie, fringe suede jacket and tousled blonde strands. Me-ow!

Tags Beck, Campaigns, Dudes, Saint Laurent, YSL, Yves Saint Laurent

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Uniqlo Spring 2013 Stars Chloe Norgaard, Really Cute Clothes, And A Case Of Hair Envy

Posted 1/2/13 1:00 pm EST by Liza Darwin in Campaigns, Models

Uniqlo Spring 2013.
Photo: via Uniqlo Facebook

Google "Chloe Norgaard" and prepared to be bombarded with a technicolor rainbow wave of MAJOR HAIR ENVY. The model, DJ and music festival fixture has been working her My Little Pony locks like no other the past few months, showing them off for Terry Richardson, Dossier, and Harper's Bazaar. Now the native New Yorker's doing her thing for Uniqlo in the Japanese clothing giant's new Spring 2013 campaign, bringing a burst of much-needed candy color into the winter blahs.

Tags Campaigns, Chloe Norgaard, Models, Uniqlo

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Karlie Kloss And Cara Delevingne Play Opposites For Donna Karan And DKNY Campaigns

Posted 12/19/12 2:00 pm EST by Liza Darwin in Campaigns, Models

Karlie Kloss for Donna Karan New York and Cara Delevingne for DKNY spring campaigns.
Photo: via DKNY PR Girl Tumblr

Donna Karan, are you reading our minds? Not that we're complaining or anything, because the New York designer has cast not just one but TWO of our favorite models in her spring campaigns! Double whammy, much? This season Karlie Kloss reprises her role as the face of the uber-elegant Donna Karan New York label (she repped the Resort 2013 line as well). Walking barefoot along the ocean and clad in an embellished pink spaghetti strap dress, the ex-dancer looks every bit the part of a beachy ballerina in this gorge campaign. And hey, matching pretty evening wear to the sunset and seawater doesn't hurt, either....

Meanwhile, Cara Delevingne's got the city slicker thing down on lock in the ads for the cool sister label DKNY. The model might be from London, but if you ask us, she totally nails the part as a New Yorker in these '90s-inspired shots.

Tags Campaigns, Cara Delevingne, DKNY, Donna Karan, Karlie Kloss

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