MTV Style | Campaigns

Go Behind The Scenes Of Jennifer Lawrence's Miss Dior Campaign [Video]

Posted 2/27/13 12:14 pm EST by Liza Darwin in Campaigns

Jennifer Lawrence stars in the Miss Dior campaign.
Photo: Via Dior Facebook

We've been dying to get our eyes on Jennifer Lawrence's new Miss Dior campaign ever since we first heard that the Oscar winner (get used to us saying that, Jenn!) was named the face of the French brand back in October. It's clearly our lucky day, because now we've not ONLY got the gorgeous Spring/Summer ads, but a special behind the scenes sneak peek, as well. Because if we've learned ANYTHING over the past few months? It's that we can never have enough J.Law in our lives.

Tags Campaigns, Jennifer Lawrence, Miss Dior

| Permalink

Selena Gomez Stars In Adidas NEO Interactive Lookbook

Posted 2/22/13 9:00 am EST by Gaby Wilson in Campaigns, Ladies, Shopping

Selena Gomez stars in adidas NEO's Spring/Summer 2013 interactive lookbook.
Photo: adidas NEO

Fresh off the digital presses, adidas NEO has released an interactive lookbook for its Spring/Summer 2013 collection. The best part? The completely shoppable online lookbook stars (you guessed it!) the label's most visible brand ambassador of the moment: Selena Gomez! Little confused about what the kinda nebulous term "interactive lookbook" means? We're about to break them down for you.

Tags Adidas, Campaigns, Lookbooks, NEO, Selena Gomez, Shopping

| Permalink

Beyonce Channels Edie Sedgwick Beauty For Pop Art Pepsi Ad

Posted 2/21/13 2:38 pm EST by Gaby Wilson in Beauty, Campaigns, Ladies

Beyonce's pop art Pepsi ad.
Photo: Courtesy of Beyonce's Facebook

Is there any look Beyonce can't work? IDK if you guys saw our New York Fashion Week beauty road-test, but statement eyes AND lips is not a steez everyone can work (what has two thumbs and used them to apply panda eyeliner?*). And yet, here's King Bey in her very Andy Warhol-esque Pepsi ads, killing it dead in dark eyeliner, turquoise shadow, and HOT pink lips. *bows to her majesty* Granted, we can't be sure what the actual makeup job is here since the colors are artificially (presumably digitally) applied, but regardless, the woman carries all the colors and beauty activity effortlessly.

Tags Ads, Andy Warhol, Beauty, Beyonce, Beyoncé Knowles, Campaigns, Edie Sedgwick, Pepsi

| Permalink

The Rihanna For River Island Campaign (Featuring Jourdan Dunn And Charlotte Free) Has Landed!

Posted 2/19/13 2:24 pm EST by Chrissy Mahlmeister in Campaigns, Celebrity Designers

Rihanna for River Island.
Photo: Courtesy of River Island

Dang, Rihanna wastes no time, y'all. She debuted her River Island clothing line this Saturday at London Fashion Week, and today she already released her spring campaign! #WERK In case you missed it, her '90s-grunge-meets-Rhythm-Nation collection is filled with simply-chic separates (think: solid black maxi skirts with thigh-high slits and plain cropped sweatshirts) as well as full-body jumpsuits and overall dresses. You might remember RiRi teasing her campaign a little while back, but the end result is WAY more bold and badass than we expected.

Tags Ataui Deng, Bambi Northwood-Blyth, Campaigns, Charlotte Free, Jourdan Dunn, Rihanna, River Island, Tao Okamoto

| Permalink

Lana Del Rey Goes Back to Her Retro Style Roots For "Burning Desire" Music Video

Posted 2/14/13 10:01 am EST by Liza Darwin in Campaigns, Music Videos

Lana Del Rey performs "Burning Desire" for Jaguar's new music video.
Photo: Courtesy of Jaguar

It seems like forever ago when we first announced that Lana Del Rey was the new face of Jaguar cars (come to think of it, it kinda was...) But now, almost six months later, we've FINALLY got a first look at her new campaign! The Jaguar F-TYPE Convertible ad comes in the form of a super slick new music video for her forthcoming single "Burning Desire," penned and performed by Lana herself. The clip dropped this morning, and showcases LDR singing sultrily and giving off major glam retro vibes — what else is new?— dressed in a floor-length silk vintage gown by Ghost. The gorgeous outfit is pure Lana: retro with a body-hugging silhouette that fits her curves so perfectly, it's almost like she was POURED into the dress. It's no secret that our girl loooooves white, but it seems she's swapped her recent foray into the '80s for a tried and true classic Lana look.

Tags Campaigns, Ghost, Jaguar, Lana Del Rey, Music Videos, Vintage

| Permalink

Adam Levine Doesn't Want 'Another Bulls*** Celebrity Fragrance'

Posted 2/4/13 1:51 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Adam Levine in his new fragrance campaign.
Photo: Courtesy of Terry Richardson/Macy's Facebook

It seems like forever ago since Adam Levine announced he was launching a fragrance (it's been a year, y'all!), but now the Maroon 5 frontman's two scents are officially here. He is releasing a self-titled women's and men's scent that will hit Macy’s later this month, and he ALREADY has a lot to say about it. In an interview with WWD he said, "I didn't want it to be another bulls*** celebrity fragrance that I was hocking, that I didn't believe in. At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I'm not a fan of the [genre], but I got excited having conversations with ID Perfumes." Adam teamed up with the same company that created Selena Gomez's fragrance and wanted to do something "understated and elegant." So... what does it smell like? WE NEED TO KNOW.

Tags Adam Levine, Celebrity Fragrances, Fragrances, Perfume

| Permalink

DKNY x Opening Ceremony Collab On '90s-Inspired Collection

Posted 2/1/13 10:00 am EST by Liza Darwin in Campaigns, Designers

Cara Delevingne models in the DKNY x Opening Ceremony campaign.
Photo: @CaraDelevingne's Instagram

The '90s are back, y'all! Justttt kidding. You'd had to be living under a big huge rock to miss THAT memo. From Azealia Banks to Demi Lovato to Rihanna, absolutely EVERYONE is returning for second helpings of the decade that saw enough plaid, florals, and acid wash denim to almost—but not quite— burn our eyeballs out. The latest in this long line of throwbacks? Check out this new collaboration between DKNY and Opening Ceremony, who've teamed up to resurrect some key fashion moments...all with a modern twist. Delving into the DKNY archives from back in the day, the limited-edition capsule features new takes on streetwear like hoodies, maxidresses, and more. And just like VFiles' recent fashion throwback, the brands have recruited someone who is barely old enough to remember the decade itself to show off the reissued wares: miss Cara Delevingne. Even so, she's is WORKING IT in these ads, decked out in some killer logo maxis and Gwen Stefani mini buns.

| Permalink

Rihanna Teases New 'Top Secret' Ad Campaign On Instagram

Posted 1/28/13 10:58 am EST by Liza Darwin in Campaigns

Rihanna posted a photo from a "top secret" campaign yesterday.
Photo: Via @BadGalRiri Instagram

We haven't even had coffee yet, but leave it to Rihanna to give us a better Monday wake up call than any amount of Starbucks ever could. The singer shot a brand-new ad campaign this weekend (!!!) and posted the photo above to Instagram for proof, leaving any remnants of early morning sleepy eyes and snooze button drowsiness far, far behind us. She looks gorgeous, with a full face of makeup (smoky eyes, red lips, perfect hair, CHECK!) and clad in only a white towel, save for some Chanel baubles on her neck. But wait...what's the photoshoot for?! THAT'S the real question. Rihanna's been a total lady of mystery these past few weeks, between other covert photoshoots with Terry Richardson and big fashion bombs like the announcement of her London Fashion Week debut. Now she's teasing us yet again, tweeting "And that's a #wrap on my shoot for my new #topsecret [sic] add campaign!!! #2013 #phuckyobasic." Hm...let's break down the clues, shall we?

Tags Campaigns, Chanel, Rihanna, Terry Richardson

| Permalink

Get A First Look At Taylor Swift's New Keds Campaign!

Posted 1/25/13 5:53 pm EST by Liza Darwin in Campaigns

Taylor Swift for Keds.
Photo:Courtesy of Keds

It wasn't too long ago when we announced that Taylor Swift was teaming up with Keds on a line of Red-inspired Champion sneakers, and while we obsessed over the news back then, we're obsessing even more now, because this collab's definitely NOT over yet. The pop star and the classic shoe brand have even more awesome news up their sleeves, with a whole new campaign featuring great kicks AND an even greater cause. Meet Bravehearts.com, the just-launched website filled with fashion, music, and lifestyle content designed to inspire girls all over the world. This online destination-slash-store (since it's in conjunction with Keds, you can still shop all the styles) stars Tay modeling her supercute shoes...not to mention, dishing out advice on personal style, showbiz, and being true to yourself.

Tags Campaigns, Keds, Taylor Swift

| Permalink

Taylor Swift Lets Down Her Hair As Rapunzel For Disney Dream Portrait Series

Posted 1/24/13 1:05 pm EST by Chrissy Mahlmeister in Campaigns

Taylor Swift as Rapunzel for Disney Parks' Disney Dream Portrait series.
Photo: Courtesy of Annie Leibovitz/Disney Parks

It's about time, y'all! Taylor Swift's transformation into a full-blown princess has FINALLY come. Disney Parks hooked up with iconic photographer Annie Leibovitz for a Disney Dream Portrait series, which features celebs transformed into—you guessed it—Disney characters. Eeee! When we heard the news that T Swift was channeling the golden-haired Rapunzel, we KNEW it was going to be good. I mean, her songs include lyrics like, "You'll be the prince, and I'll be the princess," and she rocks amazing blonde waves on a daily basis, so it seemed all too fitting. (Not to mention all those seriously fairy tale-inspired shoots she's done over the years. See: Her Wonderstruck ad and her November Glamour cover.)

Tags Annie Leibovitz, Disney, Disney Dream Portrait Series, Disney Parks, Rapunzel, Taylor Swift

| Permalink

‹ Previous 1 2 3 456 7 8 9 10 Next ›

MTV Style › Campaigns

House Of Style

Search Posts

Top Categories

Follow Us