robert pattinson

New York 2013: Yup, looks about right. Robert Pattinson, Dior and the Chrysler Building are all still here.
Photo: Dior

FINALLY! Well, sort of. This summer, Dior has made an art out of the science of stretching things out. Every time the French fashion house released another still from their hotly-anticipated Dior Homme fragrance campaign with Robert Pattinson, it felt like our days got a little longer and our hearts sank a little deeper. WHAT DOES IT ALL MEAN?! (Other than serving as a constant reminder that R. Patz is definitely still the sparkliest of all former vampires.) IS HE EVER GOING TO TAKE HIS SHIRT OFF?! (Because we need to re-confirm the sparkle, natch.)

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Nicki Minaj

Nicki Minaj's Minajesty Ad Campaign
Photo: via @nickiminaj Instagram

Attention all Barbz: Nicki Minaj's first ad for her new fragrance, Minajesty, is hurr. The rapper continued her streak of keeping her Barbz and Kenz in the loop and shared the ad on her Instagram. We got a sneak peek of the campaign a few weeks ago when Minaj posted behind-the-scenes images to Instagram, but now, we can ogle the finished ad. In it, Minaj stands in that pink taffeta dress we saw from the preview, in front of a throne, in the woods, arms outstretched. Her hair is huuuge, like, several Bumpits high, and blonde, with pink accents—the inch of brown roots she's been rockin' recently, though, is MIA.

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Robert Pattinson Dior

Robert Pattinson chillin' on a roof, NBD.
Photo: Via @Dior's Twitter

Another day, another Robert Pattinson Dior Homme photo! I mean, we're totally not complaining, but it feels like Dior has been rolling out RPattz's debut fragrance campaign oh-so-slowly all summer long—we're just DYING to see the full thing already! Also, a commercial would be nice too. :) So far, we've seen Robert looking 'dorbs in a bathtub and snuggling with a lady in bed, but in his latest image, the Twilight star is perched on a rooftop decked out in THE finest duds. He sports a slim-cut black suit with a crisp white shirt and out-of-this-world sunnies.

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Rita Ora

Rita Ora shooting a campaign for DKNY.
Photo: @donnakarandkny Instagram

Usually when a brand shoots an ad campaign, the location-of-choice falls under one of a few categories: exotic and tropical, quiet woodlands, or private undisclosed studio space. The shoot that went down yesterday starring Rita Ora for DKNY? None of the above. When your design house reps New York in its name, it's kind of impossible not to live and breathe the "Empire State of Mind" into all you do, especially in your outward-facing brand messaging. Plus, what better way to create buzz about your campaign than to shoot it in the heart of Times Square on a summer afternoon?

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Nicki Minaj Fragrance Campaign

Nicki Minaj at her new fragrance campaign shoot.
Photo: Via Nicki Minaj's Instagram

OMG, it's finally coming to fruition, y'all! Back in April, Nicki Minaj dropped some MAY-JUH info about two upcoming fragrances (during her MTV First interview, nonetheless *hair flip*)—one special edition scent (which was already released) and another "official" perfume. We haven't heard a PEEP about the new fragrance, other than, "When the Barbz see that bottle—gag century. It's going to be ca-razy." Luckily, ever since Ms. Minaj joined Instagram, we've been getting to peep behind-the-scenes photos for ALL her upcoming projects—including her brand new fragrance campaign!

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Rita Ora

Rita Ora for Material Girl.
Photo: Material Girl

Here it is, Ritabots! The moment you (OK, we) have all been waiting for: Material Girl has just released Rita Ora's first campaign for the Madonna and daughter Lourdes Leon-backed collection. The ads were shot on location on Rita's home turf, jolly old London, with the platinum-haired pop star modeling the label's Fall 2013 collection in front of Buckingham Palace, Big Ben, the London Eye, and even on top of a double decker bus!

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jeremy scott adidas

Looks from Adidas Originals by Jeremy Scott's Fall 13 campaign
Photo: Courtesy of Adidas Originals

Can you believe it's been a full DECADE since the very first Jeremy Scott for Adidas collection exploded upon the scene way back in 2003? Insane, we know. The New York designer may have been just a downtown up-and-comer in those days, but with a major celeb following and dozens of runway shows under his belt, he's a true fashion force to be reckoned with. The big 1-0 is an occasion always worth celebrating, and celebrating Jeremy Scott style means the clothes get louder, bolder, and about a zillion times crazier. For Fall 2013, the avante garde catwalk outfits and athleticwear collide yet again, this time in wildly-patterned tracksuits, bustier tops, and some seriously traffic-stopping puffy camo jackets. Y'all ready for this?!

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Taylor Swift Fragrance VideoTaylor Swift in her new fragrance campaign video.
Photo: Taylor Swift's YouTube

If you aren't already in the Fourth of July spirit, Taylor Swift's new fragrance campaign might do just the trick. She released a video yesterday for her new, more sophisticated scent (appropriately named Taylor by Taylor Swift), which features Tay Tay lighting some sparklers, hanging out in convertibles with her friends, trying on old timey hats, chilling in bathtubs full clothed, and doing, well, things that 20-something girls do in the summer. The 30-second clip, which shows multiple Instagram-inspired shots over the "Starlight" track from her Red album, is just the first part in a bigger commercial series roll-out. OooOOhh!

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carly rae jepsen

Carly Rae Jepsen's new Candie's campaign has landed!
Photo: Courtesy of Candie's

We might not be able to walk a mile in Carly Rae Jepsen's shoes (we wish!) but if there's anyone who can let us live vicariously through the pop star, it's Candie's. The brand nabbed the Canadian "Call Me Maybe" singer way back in January to rep the collection of Valentine's Day-inspired pieces. Now they've returned for round two, and this time, they're putting Carly to work...well, kind of?! We already know that Carly has adorable personal style on stage, smack dab on the cover of magazines, and just hanging out, so when Candie's shoots her in her natural element, you can bet she'll look amazing.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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