MTV Style › Campaigns

Lana Del Rey in H&M's Winter campaign.
Photo: Courtesy of H&M

Sometimes when you hear that an artist has been tapped to be the face of a brand, that just means a wham bam campaign, some images, maybe a billboard, and then done. H&M, however, are showing off their girl Lana Del Rey in a campaign that's as multifaceted as the singer herself. What started out as a rumor bubbling up from the depths of the online fashion universe has quickly transformed into a holiday campaign, an awesome video, a live performance and now, a winter campaign. The cool blue images feature Lana in one of her favorite retro pin-up girl poses: leaned against a car staring into the camera with what you can't quite be sure aren't daggers. Leather-look leggings, oversized sweaters and even a fur vest make appearances in the campaign, which combines urban chic with an almost apres-ski vibe, particularly through cropped down parkas with cinched waists. It's refreshing to see a campaign that looks so editorial--in fact, the photos are actually more interesting than a lot of Lana's past editorials, combining dramatic set styling with ultra modern clothes, while still staying true to Lana's vintage, nostalgic aesthetic. Check out the campaign images after the jump!

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Tags H&M, Lana Del Rey