Taylor Swift Fragrance VideoTaylor Swift in her new fragrance campaign video.
Photo: Taylor Swift's YouTube

If you aren't already in the Fourth of July spirit, Taylor Swift's new fragrance campaign might do just the trick. She released a video yesterday for her new, more sophisticated scent (appropriately named Taylor by Taylor Swift), which features Tay Tay lighting some sparklers, hanging out in convertibles with her friends, trying on old timey hats, chilling in bathtubs full clothed, and doing, well, things that 20-something girls do in the summer. The 30-second clip, which shows multiple Instagram-inspired shots over the "Starlight" track from her Red album, is just the first part in a bigger commercial series roll-out. OooOOhh!

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carly rae jepsen

Carly Rae Jepsen's new Candie's campaign has landed!
Photo: Courtesy of Candie's

We might not be able to walk a mile in Carly Rae Jepsen's shoes (we wish!) but if there's anyone who can let us live vicariously through the pop star, it's Candie's. The brand nabbed the Canadian "Call Me Maybe" singer way back in January to rep the collection of Valentine's Day-inspired pieces. Now they've returned for round two, and this time, they're putting Carly to work...well, kind of?! We already know that Carly has adorable personal style on stage, smack dab on the cover of magazines, and just hanging out, so when Candie's shoots her in her natural element, you can bet she'll look amazing.

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taylor lautner bench

Behind the scenes of Taylor Lautner for Bench.
Photo: via Bench Youtube

Taylor Lautner just might be one of the most talented dudes out there today. We already know the Twilight star can kick butt onscreen and has a knack for regularly cranking out the red carpet hits, but turns out the actor has another hidden skill up his sleeves. Even when he's not commanding the screen as Jacob Black, he can still pull off his stunts... dressed in chinos, no less. Our boy shows off his killer abs and tons more in this new behind-the-scenes clip for Bench's new clothing campaign, where, spoiler alert!- you'll probably swoon. But duh, that much should be obvious, right? Following in the (very handsome) footsteps of former Bench model Liam Hemsworth, Taylor proves his leading man status climbing ropes, doing pull-ups, and giving seriously good face decked out in the U.K. brand's casual basics.

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taylor

Score Taylor Swift's fragrance campaign dress from Free People!
Photo: Via @TSwiftFragrance/ Free People

While we're busy wearing out the Red album (yes, still...) and tracking her every fashion footstep, our girl Taylor Swift has been busy getting her perfume game on these past few weeks. Just recently, she's added yet another scent to her ever-expanding collection of fragrances, debuted a seriously dreamy ad campaign, and nabbed Celebrity Fragrance of the Year at the FiFi Awards. Following Wonderstruck and Wonderstruck Enchanted, the singer's Taylor By Taylor Swift scent hit stores earlier this month. But now, we have a second awesome tidbit to share with you guys because turns out Tay's wearing Free People in the ad! Yes, we're talking about the same Free People that's probably located at a mall near you. The same Free People that's actually affordable. And, in a stroke of luck (or maybe just magical pop star vibes), Taylor's identical dress is available to buy online!

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Robert Pattinson Dior Homme

Robert Pattinson for Dior Homme.
Photo: @Dior's Twitter

In case you're wondering, we're STILL freaking out over Robert Pattinson being named new face of Dior Homme yesterday. But, today we were hit with even more, fashion-y RPattz goodness—Dior tweeted the first official photo from their campaign last night, and OMG, we can already tell this is going to be one sultry shoot! The black and white photo, shot by Nan Goldin, features a fully-bearded (!!!) Robert looking stoic in a ribbed sweater, jeans and, well, not much else. Yesterday, we peeped sneak peek photos (super grainy ones, nonetheless) from a Dior party earlier this week and got the feeling that something, erm, sensual was happening in them. (See: Robert shirtless in a bed with an equally-naked lady.)

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Rita Ora, Madonna

Rita Ora and Madonna, just two Material Girls hangin'.
Photo: Courtesy of Material Girl

Universe, say hello to your new Material Girl: #1 MTV Style girl-crush Rita Ora! The time has come for the Macy's line produced by Madonna and daughter Lourdes Leon to change its guard, and while it's sad to see former brand ambassador Georgia May Jagger go, she couldn't be transferring the baton into more capable hands. After all, Rita has the experience and skill to back up this kind of title, having starred in an adorable Superga campaign and perfected her smize.

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Robert Pattinson Dior Homme

Robert Pattinson is the new face of Dior Homme!
Photo: Getty Images

Not to be all, "We told you so," but we totally got wind of Robert Pattinson being the new face of Dior Homme last fall. Even though sources denied the claims, today WWD announced that the Twilight star is, in fact, the official celebrity ambassador of their men's fragrance. YASSSS. He follows in the footsteps of Jude Law, Natalie Portman and Charlize Theron, who formerly fronted the French fashion house's campaigns. We're SO stoked to see the full campaign (especially considering RPattz was formerly a model #WERK), and, thanks to some Twi-hard fans pointing us to some Instagram pics from a Dior event last night, we already got a sneak peek of what to expect. Eeee!

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lucy hale

Lucy Hale for mark.
Photo: Courtesy of Mark

Let's be real: given her dramatic brows, huge hazel eyes, and killer charisma, it was only a matter of time before Lucy Hale nabbed herself a beauty campaign. And ta da, here we have it! Yesterday mark announced that the Pretty Little Liars star was the newest face of the Avon boutique brand, following in the footsteps of fellow mark girls like Ashley Greene. This means we can ALL check Lucy out in the campaigns, "magalogs," and on the mark website starting in August, just in time for the company's big 10th anniversary. We already know that the beauty world looooves Lucy (and why wouldn't they?!) but turns out the admiration is totally mutual. The actress says she's been a makeup fan since pretty much day one: "Growing up, when my grandma was taking a nap, I'd go into her makeup drawer and put on her red lipstick," she spills in the behind-the-scenes video. "So I'd be running all over my grandmother's house in a pink tutu and makeup all over my face!" Now THAT'S a sight we'd give anything to see.

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Justin Bieber

Justin Bieber's adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

What's better than static images of Justin Bieber? Moving images! OK, so it's not preferred to seeing him in the flesh, but still, it's pretty cool. Welp, the folks at adidas NEO just released this behind-the-scenes video from Justin's latest NEO photoshoot, bringing us one step closer to candid IRL Biebsie. And clad in summer-ready casualwear! In the minute-long clip, we get a glimpse at the moving parts that go into putting together a campaign. What we learned from the video is that this is no standard studio shoot with a white seamless backdrop.

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Justin Bieber

Justin Bieber's adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

Is it just us, or does it seem like only yesterday Justin Bieber was showing off his drum skills in adidas NEO's interactive Spring lookbook? Clearly time is flying, because he's baaaaack! Just in time for the skyrocketing temps that come with the season, check out the star working the brand's Summer 2013 NEO collection. Judging from Bieber's previous ads, we can always count on him to be his generally #swaggy self as he reps the teen-centric line's casual tanks, T-shirts, and denim (not to mention his new Koi fish ink!). And considering this is a guy who's never one to do things halfway, Justin's not only modeling the clothes... he's also posing-slash-dancing amidst party decorations, lounging backwards on a bike, and, perhaps most impressively, taking his trademark furrowed brow expression to THE NEXT LEVEL. See more photos below!

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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