MTV Style | Campaigns

Britney Spears Reveals Fantasy Twist Fragrance Campaign!

Posted 10/9/12 1:33 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Britney Spears in her new Fantasy Twist campaign.
Photo: Via Britney Spears' Facebook

Ladies and gentlemen, Britney Spears' highly-anticipated Fantasy Twist fragrance campaign has finally arrived! She posted the ad to her Facebook page today saying, "1st look at my Fantasy Twist ad. Watch Extra tonight for behind the scenes from the shoot with Ellen Von Unwerth!" Oh, we will Britney, we WILL. But can we talk about how this campaign is everything we could have hoped for and more?! I mean, when we peeped Brit Bit behind-the-scenes during her shoot decked out in a head-to-toe gold Cleopatra-inspired ensemble, that one outfit alone was enough to satiate our Britney fix. Then, she reveals her campaign with not one, but TWO killer Britney looks, and we can barely handle it. *fans self* Since her Fantasy Twist fragrance features both of Britney's best-selling scents (Fantasy and Midnight Fantasy), she plays two contrasting roles to fit both moods—a soft and sweet blonde beauty and sultry, raven-haired vixen. Me-ow!

Tags Britney Spears, Celebrity Fragrances, Fantasy Twist, Fragrance, Perfume

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Rihanna Strips Down, Goes Blonde In New 'Nude' Fragrance Campaign Image

Posted 10/8/12 7:21 am EST by Maud Deitch in 'It' Girls, Beauty, Campaigns

Rihanna's new campaign for her Nude fragrance.
Photo: @badgirlriri's Instagram

Ok so she's not all the way down to her birthday suit, but Rihanna is nearly naked in a photo for her fragrance, Nude, that she leaked on Instagram over the weekend. She posted the photo, alongside the caption "Here is my new add [sic] for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall!!!" on Friday evening, starting off the holiday weekend with a big piece of news. The campaign also shows Ri with as an old Hollywood-style blonde, a hair look that's completely unlike the super fashionable pixie cut she's been sporting since the 2012 VMA's. She shot the steamy pics back in May, when she announced, also via Instagram, that she would be putting out the new fragrance, and we've been tapping our toes wondering about them ever since. With Nude set to be released this fall, however, they're right on schedule for a super hot holiday release.

Tags celebrity fragrance, celebrity perfume, Nude, Perfume, Rihanna

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Beyonce Unveils House Of Dereon Winter 2012 Campaign

Posted 10/5/12 12:04 pm EST by Gaby Wilson in Campaigns, Celebrity Designers, Ladies

Beyonce reveals her House of Dereon Winter 2012 campaign.
Photo: Courtesy of House of Dereon

What's that you say? You thought it was fall? Why is Beyonce already making us all painfully aware of the creeping cold snap with her Winter 2012 House of Dereon campaign when it's only October? WELL, that's because Miss Bey is a smart business lady. She knows you're booking Thanksgiving flights, daydreaming about mom's mashed potatoes, and she realizes how QUICKLY the holiday season is going to creep up on you. You're going to need gifts for your besties and some show-stopping cocktail dresses for the infinity billion eggnog fiestas you're going to pen into your calendar. That's why she's making doubly sure that House of Dereon is your first association with the season to come. Don't sleep on Bey. Girl knows what she's doing.

Tags Beyonce, Beyoncé Knowles, Campaign, House of Dereon, Jean-Baptiste Mondino, Tina Knowles

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Watch Christina Aguilera's Sultry New Red Sin Fragrance Commercial!

Posted 10/3/12 12:44 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Christina Aguilera in her new Red Sin fragrance commercial.
Photo: Via AguileraParfums' YouTube page

In case you've been living under a rock the last few years, Christina Aguilera has been DOMINATING the celebrity fragrance scene by releasing one successful scent after another. Last year she launched her sixth (yes, SIXTH) perfume Secret Potion, and now she's debuting yet another scent for everyone to fawn over—Red Sin. We peeped the commercial for her soon-to-be-released fragrance and GULP. Dudes, there's a whollleee lotta soft, sultry Xtina looks happening in here, and we can barely handle it. Like, one moment she's rolling around in her bedsheets sans PJs and the next she's giving us "come hither" glances while nakie in a bath tub. Um, are we even allowed to see this at work? *looks over shoulder to make sure no one is watching*

Tags Campaigns, Celebrity Frangrances, Christina Aguilera, commercial, Fragrance, Perfume, Red Sin

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Katy Perry Channels Old Hollywood Glamour For Latest GHD Campaign

Posted 10/2/12 2:30 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Katy Perry for GHD.
Photo: Ellen von Unwerth/GHD

ME-OW! Hair styling brand ghd unveiled their latest campaign today featuring—you guessed it—Katy Perry in a GORGE old Hollywood-inspired black and white photo sesh, and we cannot get enough! Honestly, we can't think of a better gal to model the voluminous hairstyles from the past, and she totally nails the vintage-vixen vibe to the point where we legit think we've accidentally time-traveled into a Hollywood starlets' dressing room. Shot by the infamous Ellen von Unwerth, ghd's campaign shows a softer, more traditional side to the KP we know and love (considering earlier this year she was decked out in a mermaid suit complete with a pink wig. YUP.). Katy said, "It was fun to go a more natural route after playing characters in my last ghd campaign. Ellen von Unwerth captured both the playful and chic looks amazingly well." I'll say! In her first look, Katy gives us the ultimate open-mouthed sexy-surprised look with a half-unzipped sequin gown *blushes* and layers upon layers of cascading curls. Her beauty game knocked it out of the park—she sported a crisp cat eye with super dark eyebrows and stained lips. GULP.

Tags Beauty, Campaigns, Ellen Von Unwerth, GHD, Hair, Katy Perry

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Demi Lovato Launches Anti-Bullying Campaign With Nail Art Twist

Posted 9/26/12 10:00 am EST by Maud Deitch in 'It' Girls, Campaigns, Nail Art

Demi Lovato showing off her best blue nailed pinky swear.
Photo: Getty

What does it take to stand up to a bully? Well, besides being brave and strong, and of course believing in yourself, standing up to a bully also requires the knowledge that someone has your back. The latest celeb to take a stand against bullying and show that she is one of those people in your corner is Demi Lovato, who just launched the brand new "Mean Stinks" anti-bullying campaign with Secret. Through the campaign, Demi hopes to shed a light on her own experiences being bullied, and also to encourage girls to make a commitment not to bully one another. That commitment is a literal one, in fact, in the form of a "pinky swear," one of the most sacred of friend-pacts. To symbolize this promise, the campaign uses an image of two girls with their pinky nails painted blue as its logo, and encourages participants to also paint their pinkies blue to signify their commitment to the cause. MTV News caught up with Demi when she made an appearance at the Young Women's Leadership School in East Harlem, New York. She spoke with freshmen girls about her own experiences with bullying, and heard some of their stories. Check out the video after the jump!

Tags anti bullying, Demi Lovato, mean stinks, Nail Art

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The Backstreet Boys Sell Jeans For "Everybody" In Old Navy Commercial

Posted 9/21/12 11:03 am EST by Maud Deitch in Campaigns, Dudes

The Backstreet Boys are selling jeans for Old Navy.
Photo: Old Navy

If you were a tween girl back in 1996, you probably already have a medley of Backstreet Boys songs streaming through your head after reading their name in the headline of this post. It's like some kind of unavoidable physical reaction brought on by the fact that they are a near-perfect (nobody's perfect) boy band. The boys of Backstreet have been staging a comeback for over a year now, getting the whole band back together and creating a gelled-hair-juggernaut alongside 80's boy band legends New Kids On the Block, and now they're guaranteeing that everyone will once again have their songs stuck in their heads by invading our living rooms during commercial breaks in a new Old Navy ad. The commercial, which is for the retailer's new skinny jeans, changes "everybody" to "every body," and has women flocking to the runway after the sound of their voices. The clip is called "Rockstar Runway," and, although we feel like "Popstar Runway" might be a little bit more appropriate, it's a good fit for the boy band who just won't quit. Watch the clip after the jump.

Tags Backstreet Boys, backstreet's back, Boy Bands, commercial, Old Navy

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Lana Del Rey Performs For H&M Campaign Launch Party

Posted 9/20/12 2:00 pm EST by Gaby Wilson in Campaigns, Performance Outfits

Lana Del Rey performed for the H&M fall 2012 ad campaign launch party.
Photo: Getty Images

Watching this whole Lana Del Rey x H&M relationship unfold has been SUCH a treat for us here at MTV Style. I mean, not only is it a perfect example of the cross roads of music and fashion (which is, like, totally our beat), but we've been tracking and head-over-heels for the gangster Nancy Sinatra since the very first time we laid eyes on her sculpted eyebrows and absolute hairsprayed perfection. Her mane may be a little darker now, but Lana is still every bit the retro-channelling vixen we've grown to love as the face of H&M's "L.A. Noir" campaign and even performed for the launch party last night in New York City.

Tags Campaigns, H&M, Lana Del Rey, Performance Outfits

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Nicki Minaj Reveals Pink Friday Fragrance Campaign!

Posted 9/20/12 12:33 pm EST by Chrissy Mahlmeister in Beauty, Campaigns

Nicki Minaj in her Pink Friday fragrance campaign.
Photo: Via @NickiMinaj's Twitter

If you haven't been keeping up with/totally spazzing over Nicki Minaj's new Pink Friday perfume since she debuted the bottle last month, y'all have some SERIOUS catching up to do. Basically, it's like this—her bottle is a mini gold bust complete with Barbz signature pink wig and baby pink lips. Also, it has a custom mini nameplate necklace hanging around her neck. IN. SANE. But today, Nicki took it to the next level by tweeting out her first-ever Pink Friday campaign and ooohhhh man, we can barely handle it! In her first image, she stands tall (literally) against a New York City skyline and emulates the oh-so-famous Statue of Liberty stance wearing—SURPRISE—all pink! She sported a ruffled shoulder hot pink jacket with a matching leotard, leggings, tutu, and super sparkly (!!!) shoes.

Tags Campaigns, Celebrity Fragrances, Fragrance, Nicki Minaj, Perfume, Pink Friday

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Iggy Azalea Models Dim Mak's Fall/Winter 2012 Collection

Posted 9/19/12 10:00 am EST by Chrissy Mahlmeister in Campaigns

Iggy Azalea in Dim Mak's fall/winter 2012 lookbook.
Photo: Via Dim Mak

Of course we all know Iggy Azalea for her on-point rapping abilities, but we always get a little weak in the knees when she busts out those modeling chops! The blonde Aussie has wasted NO time showin' off her posing skills ever since signing with Wilhelmina Models earlier this summer, and we're so not mad. Her latest endeavor is with Dim Mak, a record label/artist conglomerate (which includes DJ Steve Aoki who was featured in Iggy's "Beat Down" video) that not only creates killer music, but some suh-weet clothes too. They just released their West Coast-inspired fall/winter 2012 collection, which features tons of fun tanks, crop tops and tees. The best part, though, is seeing Iggy show off her ridic beauty game (and bod!) in the sunny streets of L.A. In her first look, she sports the Dim Mak ombre tank paired with cutoff shorts and sky blue sunnies. Perf!

Tags Dim Mak, Iggy Azalea, Lookbooks, Steve Aoki

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