Selena Gomez for adidas NEO

Selena Gomez fronts the adidas NEO summer collection.
Photo: Courtesy of adidas NEO

Well, our karmic meters must be off the charts because we’re not sure what we did to deserve this much Selena Gomez + adidas NEO goodness. Mere days after we peeped the fresh, sporty looks for Sel’s NEO spring campaign, the label launched its brand new beachy-keen (LOL had to) summer collection! Over the past couple of months, we’ve been closely following Selena’s brand ambassadorship for NEO, a project that has her pulling double duty as both face and guest-designer for the teen-styled line. And now that Selena's punctually dropped a first look at the summer collection (in the midst of her other little career as an international pop star, mind you), we are straight REVVED for the dog days. In the lookbook, Selena sports sunspired staples including swim wear, accessories, airy knits, and may even a flamingo or two. Check out more looks after the jump!

Read More...

Tags , , ,

selena gomex neo

Selena Gomez stars in the new adidas NEO lookbook.
Photo: Courtesy of adidas NEO

If there's anyone who can convince us to shake off those last bits of winter blahs, you'd better BET it's Selena Gomez. The actress and singer is serving up a much-needed dose of cheery spring goodness in the latest adidas NEO campaign, which just landed this week. We've been keeping close tabs on the star in her new dual role as the face and designer of the teen-centric label, from the interactive lookbook to her New York Fashion Week runway show. And while she's definitely been staying busy working with the team behind the scenes on the sporty, cute collections, now she's showing it all off in front of the camera! We've got your first look at Sel working the breezy tunics, graphic leggings, and the rest of the wares like the total pro that she is. See even more images after the jump!

Read More...

Tags , , ,

Ryan Lochte

The man himself, Ryan Lochte.
Photo: MTV

Those signature grills, the epic sneaker collection, that inescapable catchphrase (you know what we're talking about...). Yep, Ryan Lochte is truly one of a kind. Isn't it crazy to think that just a year ago we had absolutely NO idea about the Lochte mania about to sweep America during the 2012 Olympics?! Now the swimming champ is pretty much everywhere, chatting about the intricacies of Speedo design on Jay Leno, launching "Hardcore Workout" DVDS online, and firmly cementing "Jeah!" into everyone's vocabulary, whether we asked for it or not. Now the golden boy has taken his infamous Lochte-isms to reality TV with E!'s new series "What Would Ryan Lochte Do?" Just before the show premiered on Sunday night, the swimmer and unabashed fashion enthusiast stopped by MTV to chat about his goal to spread "swimming awareness," how he prepped by watching The Kardashians, and of course, his plans for a clothing collection. We first heard murmurs of Lochte-branded shoes and "glitzy" accessories several months ago, and now we've got the official scoop on his design ambitions right here. Find out when we can expect the Ryan Lochte fashion line below!

Read More...

Tags , , , ,

Snooki MTV Movie Awards

Snooki at the 2013 MTV Movie Awards in Culver City, Calif., on April 14.
Photo: Getty Images

AHHHHHH. That's literally all we can say to express how we're feeling right now because MAY-JUH news has just dropped—Snooki revealed via Instagram that the super glam, pale pink gown she wore at the MTV Movie Awards last night was from her own clothing collection. Read that again, y'all: her own clothing collection. That's right—the Jersey Shore girl has officially announced her debut Snooki Couture by Nicole Polizzi line, and not to be all, "We totally called this," but we kiiinda did. Last fall, we asked Snooki straight-up about the odds of her creating a clothing collection (98%!), and she even went as far to describe it: "It’ll be cheap, affordable, like Forever 21, but Snooki—shoes, flip-flops, bags, platforms. Good stuff." Considering she already has super successful sunglasses, jewelry, handbag, and slipper collections (just to name a few!), it's no wonder she's making the full transition into fashion.

Read More...

Tags , , , ,

Rihanna Whitney Eve dress

Rihanna wears a dress by Whitney Eve.
Photo: Rihanna's Instagram/Whitney Eve

Sometimes when we're surfin' the web, we stumble upon things that are SO magical. Like, things so good, you're 100% sure that the stars have aligned in your favor, and you can't believe how happy you are to be alive right in this very instant. We felt that way when we were perusing the ol' Instagram and peeped a picture on Whitney Eve's feed. (You know, our City girl Whitney Port's clothing line.) Basically, it said that the KILLER, seamless yellow bandage dress Rihanna was wearing a couple days ago was by, you guessed it, Whitney Eve! Our hearts basically exploded at this news because 1.) We love Rihanna, 2.) We love Whitney, and 3.) We love that Rihanna is sporting Whitney. :D

Read More...

Tags , , , ,

Theophilus London Surface

Theophilus London shows off one side of his Surface to Air bomber jacket.
Photo: @TheophilusLondon's Instagram

Rapper Theophilus London is no stranger to fashion collaborations. He's hooked up with everyone from Del Toro to Stussy under his creative agency LVRS, and he's about to add another yet another name to his fashion resume—Surface to Air. We got wind of this hook-up thanks to a Mr. Porter interview from in the fall, and just last night he (finally!) debuted a piece from the collection via Instagram. In one elusive pic, Theo wrote "Testing 1 2 3," as he stood in the shade wearing a black bomber jacket with silver zipper detailing along the front and patches along the arm. Had Surface to Air not regrammed the photo with the caption, "Surface to Air x @theophiluslondon. Available soon. @lvrswatt #regram #surfacetoair #theophiluslondon #collabs," we never would've even KNOWN it was an original LVRS creation.

Read More...

Tags , , , , ,

Snoop Dogg

Snoop Dogg will release a clothing collaboration with HUF.
Photo: Getty Images

Almost three years after the fold of his own Rich And Infamous line, Snoop Dogg is getting back in the clothing game with a little help from HUF. The beloved streetwear label is already basking in the launch of their high-profile collaboration with Diamond Supply Co, but according to Hypebeast, it's also teaming up with the legendary MC. They released a teaser image of Snoop clad in HUF's 12 Galaxies T-shirt, black pants, matching black fur coat, and embroidered "Snoop Dogg" eggplant house slippers perched in a wicker throne chair.

Read More...

Tags , , , , , , ,

Nicki Minaj MTV First

Nicki Minaj on 'MTV First: Nicki Minaj.'
Photo: MTV

You might've watched the MTV First: Nicki Minaj sit down Tuesday right here on MTV.com, but there's a chance you missed the oh-so-amazing fashion info she dropped in her tell-all interview. Like, we're talking may-juh fash news here, people—deets on her debut clothing line, upcoming fragrances (!!!), and her new, toned-down look that we've been obsessed with. She said, "Towards the end of last year I just wanted to have a more natural look, and that's what I was explaining to my team. I knew that I was about to start doing covers of magazines, and I wanted a more relatable look. I knew that I was about to launch a clothing line and I want women to know that I'm just a regular woman and I'm not some weirded-out character all the time."

Read More...

Tags , , ,

Rihanna River Island

Rihanna in her River Island denim dungaree crop top.
Photo: Via Rihanna's Instagram

We'll be honest, after we oohed and ahhed over Rihanna's debut River Island collection, we immediately hit up their online store to check out (see: buy) all our favorite pieces. We really couldn't get over one particular top from RiRi's collection, though. You know the one--it's the medium wash jean top with buckles and pockets on the front. Basically, it looks like the top portion of overalls were chopped off and made into a shirt. We mulled SO. HARD. over what we would wear this with but came up short. I mean, something this cropped certainly isn't work appropriate and pairing it with similar-colored jeans seemed odd. We could've just worn straight-up overalls! Lucky for us, Rihanna has been sporting tons of her River Island pieces as of late, and just last night she snapped a pic of her wearing—you guessed it—the denim crop top! Let's see how she wore it.

Read More...

Tags , , ,

Kristin Cavallari Chinese Laundry

Kristin Cavallari at her Chinese Laundry shoe preview in New York on March 20.
Photo: Getty Images

Ever since we peeped Kristin Cavallari's debut Chinese Laundry shoe collection last winter, we've been obsessed with her simply gorgeous platform pumps, embellished flats, and killer booties. Not only are her prices totally on point, but we could totally see sporting her shoes with everything in our wardrobe. (Like, literally her nude pumps would match every single ensemble we own.) Lucky for us, the ex-Hillsie is on the heels (heh) of releasing her spring line, and we got to talk to her ALL about it—in person—for all y'all to see.

Read More...

Tags , , , , ,

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Editor-at-Large
Mary H.K. Choi
Associate Editors
Maud Deitch
Liza Darwin
Chrissy Mahlmeister
Assistant Editor
Gaby Wilson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
SPONSORS
AD:
©2013 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.