Jay-Z's Rocawear partners with the New York Yankees for 2012 baseball season.
Photo: Getty Images

As if the man doesn't already have his hands full raising American music's little princess, Blue Ivy Carter, Jay-Z has just announced that his revitalized Rocawear brand is partnering with the New York Yankees. Rocawear will have branded signage featured prominently in Yankee Stadium as part of an integrated promotional campaign rolling out this year. The news couldn't be coming at a more opportune time, at the top of the 2012 baseball season, and knowing that Jay "made the Yankee hat more famous than a Yankee can" (à la "Empire State of Mind") it seems like a natural fit. Key word: seems. Leave it to us mouth-breathing keyboard tappers to be forever skeptics, but we just can't shake the feeling that this Yankees deal might not quite fit in line with Hov's Brooklyn-centric personal branding let alone that of the reinvigorated Rocawear.


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Snooki Children's Slippers

Snooki and her Happy Feet slippers.
Photo: Getty Images

Ever since Snooki announced that she has a baby on the way (!!!), she's been dropping hints that she wants her new addition to be as fash-forward as possible. Just last night she tweeted that she wanted "give birth in heels" followed by a pic this morning of leopard and red patent leather platforms with the caption "My labor shoes! Bahahaha." (Looks like she wants to start her life as a new mom on the right foot. *ba-dum ching*) To put it simply: She ain't messing around when it comes to shoes, which is why she decided to expand her Happy Feet slippers collection into the world of children's and infant footwear, according to WWD. Yep, this means her fuzzy, sneaker-inspired slippers will be donned by little dudes everywhere—especially on her own. Happy Feet owner Pat Yates said Snooki "is extremely involved in the development. She’s extremely particular. She didn’t just sign and walk away. She’s involved in every facet, from the website design to the slippers.” The collection will be available at SnookiSlippers.com for $15 later this spring.

{via WWD}

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Mischa Barton Clothing Line

Looks from Mischa Barton's clothing line Mischa's Place.
Photo: Courtesy of Mischa's Place

I already know what you're thinking: Mischa Barton? Where has she been? Well, The O.C. actress has been designing handbags (since 2008, actually), and this year she launched her first-ever clothing line called Mischa's Place, which—get this—is already beginning to sell out. (See: Her $310 signature jacket, which is no longer available.) Now up until this past weekend, I too had NO idea what was going on in ol' Mischa's life, but after seeing her on the premiere episode of Vh1's new show Styled By June, Mischa mentioned in passing that she had a handbag line (WUT?) and revealed her fears of the press and paparazzi. This led me to Google the crap out of her for a good hour straight (who knew she had a duel citizenship in both the United States and Britain? Not me!), and suddenly I felt reconnected to the former "It" girl. Upon my findings were her clothing line, and I'm MORE then happy to report that her bohemian-inspired collection is flying off the (virtual) shelves. Her line features everything from band jackets with metallic trim ($225) to party-ready tulle frocks ($175). Some of our other favorite pieces include the illusion mesh maxi dress ($200) and the cinched-waist jumpsuit with pockets ($160), just to name a few.


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Odd Future

Odd Future's Golf Wang pop-up shop on the Lower East Side in New York City.
Photo: MTV Style/Gaby Wilson

Now is a great time to be part of Odd Future. From last night's Adult Swim premiere of Loiter Squad (a kind of Tom Green-reminiscent sketch comedy show co-produced by the Jackass team) to their happy reunion with long-lost member Earl Sweatshirt, the OF crew is pretty much killing it at life right now. On top of all this, the group has just released its newest mixtape, The OF Tape, Vol. 2, and are smack-dab in the middle of a 12-city North American tour—and opening up a new Golf Wang pop-up shop at every stop.

Last Tuesday, Tyler and the crew christened the Lower East Side's Reed Space for OFWGKTA, drawing in an enormous crowd for their self-proclaimed "stupid shirts." Fans lined up, swarming the sidewalks of Orchard Street for a glimpse of Hodgy, Taco, et. al., and a chance to get their hands on the limited Golf Wang pieces that aren't available online. The LA hip-hop group moved a LOT of merchandise, but in order for the shop to stay open until the end of the month as expected, there must still be something left, right? We investigated.


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Rihanna Clothing Line

Rihanna in February.
Photo: Getty Images

This morning Rihanna phoned in to Ryan Seacrest's morning show to talk eating habits, music collabs, and—the best part—fashion! She dished on her blonde 'do—"I wanted to try it out to see if I liked it, and now I really am a little attached to it. I keep going lighter and lighter. So I’ll just have some fun with it, and when I get bored I’ll just.... black is an easy change from here"—and hinted at a possible fashion line down the road. She said her Armani capsule collection was "very, very successful" and the spring line will be hitting stores any day now. After that she *gasp* will pursue a fashion line of her own! She said, "I want to design. This is also a road that I want to earn it. So I’m working with designers. Designers that I respect, and [fashion] companies that I respect. I want people to really trust me before I just say 'Buy it because it's mine.'" Whooaaa. We have major respect for RiRi taking the art of fashion design very seriously, and we cannot wait until her first collection drops. Rihanna Navy, start making some space in those closets!

{via Ryan Seacrest}

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Avril Lavigne and Taylor Momsen at the launch of Abbey Dawn by Avril Lavigne in Los Angeles.
Photo: Getty Images

Avril Lavigne is a busy young entrepreneur. Aside from maintaining a successful singing career, she designs her own Abbey Dawn line, which made its New York Fashion Week debut last September. Oh, and she has a "magical" fragrance line and super cool Sally Hansen nail strip collection too, just in case you wanna tip yourself out in sk8er boy flavas or checkerboard digits. Since her NYFW show, which featured Kylie Jenner on the runway, fans have been eagerly anticipating her line of skull T-shirts, watermelon slice dresses, and stars-n-stripes pullovers, which are finally available. To celebrate the launch, Miss Lavigne gathered her closest pals, including mega-leatha'd Taylor Momsen, to a soiree at the Viper Room—a fitting location for a rock and roll style 'splosion.


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Olsenboye Sunglasses

Olsenboye sunglasses at JCPenney.
Photo: Courtesy of JCPenney

We're pretty sure we weren't the only ones whose hearts broke into a million pieces when we found out Mary Kate and Ashley Olsen were selling backpacks that cost a cool $39,000 (guys, this actually happened). Having professed our undying love for the Olsen twins since they ran around on the set of Full House in pigtails, we were distraught by the reality that we would never get our hands on an accessory designed by the super cool sisters with that kind of price tag. We got the chance to peruse their Elizabeth and James offerings and the more affordable items from The Row, but nothing quite tops our latest retail discovery: sunglasses designed by The Olsen twins for JCPenney's Olsenboye collection priced at a mere 15 bucks. SQUEAL!


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Whitney Eve WE

Whitney Port in the WE by Whitney Eve collection.
Photo: Courtesy of Apricot Lane

On the heels of Whitney Port's Whitney Eve New York Fashion Week runway debut, it looks like The City star also will be launching a lower-priced clothing line. The collection, called WE by Whitney Eve, will be available exclusively in Apricot Lane stores across the U.S., according to People StyleWatch. For the spring launch, Whitney's line will include everything from breezy bow-tie blouses to paint-splattered printed pants, which is a more subdued version of her feminine menswear-inspired Aztec print pieces from the Whitney Eve collection. In her first look, Whit wears a silk navy peplum dress ($119) with nude pumps for an effortless night-out ensemble. In a more work-ready outfit, Whitney pairs a lace button-up white blouse ($93) with a crisp white blazer ($130) and a match-with-literally-anything black bubble skirt ($104). We totally can see ourselves sporting this last outfit all weekend long—Whitney wears printed black and neon skinny jeans with a loose bow blouse ($93) and AMAZING pointy black buckle boots. If you're feeling extra daring, try the all-black catsuit ($130) with a sheer overlay paired with sky-high platforms. (Sorry, windblown hair not included.) For the entire list of store locations to purchase the WE by Whitney Eve collection, check out ApricotLaneUSA.com.


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madonna shoes

Shoes from Madonna's new Truth or Dare line.
Photo: Courtesy of Aldo Group Inc.

We DARE you not to squeal with sartorial delight after reading this: Madonna is making shoes. *Immediately burns shoe closet, turns up "Burning Up," cries* Yes (slash FINALLY) the "Girl Gone Wild" singer/salacious style Queen of the fashion-y Pop galaxy has partnered with Aldo Group Inc. to create some killer dance floor-ready kicks via her Truth or Dare label. An early image of the fall '12 collection teases us with a pretty pump, a studded stiletto complete with mini bow, and a red carpet-friendly-slash-sexy gilded heel. They're fine and wearable and kind of affordable ($89 to $349), BUT we're shivering under our desks imagining those promised knee-high bangin' boots that Madonna currently lives in (paired with those perpetual fingerless gloves), which we we live and J'DIE for.  


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Lauren Conrad Fall 2012 Paper Crown

Looks from Lauren Conrad's fall 2012 Paper Crown collection.
Photo: Courtesy of Lauren Conrad

It's hard to believe our Hills girl Lauren Conrad debuted her Paper Crown collection over a year ago already. Oh, how time flies! We'll never forget the first time we spotted her soft and simple floor-grazing gowns and fun shift dresses, but we have to say, she's come a long way since then. LC released the full fall 2012 lookbook yesterday, and we're actually quite delighted with some of the fresh looks from the budding designer. In one of her ensembles, she plays with a fresh silhouette—she pairs a flouncy floral Wimbledon skirt with a rust-colored bow-cuff blouse. We're digging the brown ankle socks with suede platforms for more of a fall feel. Next up is a super short dotted flirty frock that is begging to be taken out for a bike ride. She paired it with opaque brown tights to make it more winter-ready, but that smize only comes from serious practice. For a dressier nighttime look, Lauren created the Kensington Gown, which features a lace corset bodice and a streamlined pale pink skirt. The bow at the waist adds a touch of whimsy, and suddenly we're wondering why we don't wear barrettes on a daily basis.


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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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