Selena Gomez announces her partnership with adidas NEO.
Photo: Getty Images

THIS. IS HUGE. You guys, Selena Gomez is the new adidas NEO style icon! She announced her partnership with the brand just today, which will include duties like fronting the new campaigns and designing her own collections of sneakers, clothing and accessories. Amaaaazing! But um...wait a second. If this news all sounds a little bit familiar, it's probably because on-again-off-again bf Justin Bieber nabbed a similar gig just a month ago (Coincidence? We think not). But whereas Justin's not creating his own sneaks quite yet, Selena told Teen Vogue that you can expect HER first collection for the label early next year.


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Rachel Zoe.
Photo: Getty Images

First impressions are important. And when it comes to holiday gift giving, here at MTV Style we hold this truth with equal enthusiasm. Sure, you can't deny the character, charm, and economic merits of DIY wrapping jobs, but enter Rachel Zoe, Alice + Olivia, Lela Rose AND charity into the equation? Newspaper and recycled shopping bags definitely won't do!

This holiday season, seven top designers team up with online retailer One Kings Lane to create a stylish and altruistic gift wrapping collection. With all money from sales going to the designers' charity of choice, customers get three gift-wrap rolls for a relatively nominal price of $15 (Imeanreallydoe, for any designer label that is a BARGAIN).


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Charlotte Ronson at her show in Aruba.
Photo: Getty

Dearest NYers: Please do your best not to despise me/hate Tweet me. I escaped the ultimate Mean Girl known as Mother Nature over the weekend…but in the name of fashion! Specifically, Aruba In Style, which showcased many a beach-friendly designer from Aruba, Venezuela, Columbia and other tropical paradises. It was, in short, uh-mazing. Major highlight: kicking it via a cray unconventional front-row experience alongside fashion-y folks like Fashionista and FashionEtc—frozen mojito in hand, feet in pool water—whilst gorgeous models of all shapes and sizes strutted their stuff in floral bikinis, fancy flip-flops and lots of sheer. Additionally, there was a smoke-y sage-clutching model clad in a gothic wedding dress and a male model sporting abs of steel and sequined short-shorts, which resulted in my schvitzing my SPF off. There was also that one time where I found myself at Aruba's version of the Versace mansion for a presentation complete with gaudy marble pillars, statues and, duh, open bar. I bumped into the gorgggg downtown designer staple, Charlotte Ronson, who came down to represent for New York. If y'all saw her salivating-inducing SS13 show, then y'all know the homegirl's designs was a no-brainer showstopper for the daisy dukes, bikinis on top-friendly sartorial soiree. After one too many Pina Colada, I had a kiki with the sun-kissed beauty. Topics included her “Aruba In Style“ debut, her fave fashion-y pop princesses, and her secret behind remaining flaw-free in the Aruba heat/NYC frigid freak show.


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Alia Wang, Karlie Kloss

Alia Wang and Karlie Kloss in Alexander Wang Spring 2013 designs.
Photo: Amy Creyer/Getty Images

It's well-storied within the fashion community that Alexander Wang's niece, Aila, is one of the (expectedly) best-dressed children on the planet. (Sorry, Suri Cruise!) But seeing her clad in custom threads from her sartorial magician of an uncle AND juxtaposed with Karlie Kloss serving up smoky-eyed realness in the same collection? Our brains have had such a difficult time reconciling the simultaneous cute and fierce that yea, we ARE still talking about these looks close to a month after they each first graced the world. YOU MAD??? The clincher for us is how next-level genius Wang's Spring 2013 collection is rendered by seeing these images in tandem.


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Kanye West, Leandra Medine, and Mia Moretti In Maison Martin Margiela for H&M.
Photo: Courtesy of H&M

The fact that the launch event for the Maison Martin Margiela x H&M collaboration last night was beyond A-list (A+ List?) comes as no surprise. Immortalized in lyrics of hip-hop songs by Jay-Z and Kanye, worn by the most discerning celebs, and always on the cutting edge, the fashion house was, until now, about as lux and rarefied as it could get. This is why, when rumors were swirling that Margiela would be joining forces with H&M on a collaboration, we held our breath in disbelief. It was true, though, and your opportunity to cop it for yourself is quickly approaching. The likes of Kanye West, The Man Repeller's Leandra Medine, DJ Mia Moretti and many more turned out in New York city for the launch, some even transforming into real-life models of the new collection. Sidebar: our own House of Style host Joan Smalls turned out for the event, right after her live Twitter interview with Karlie Kloss and the Wall Street Journal! Ok back on track—Kanye, Leandra, and Mia showed us how versatile and wearable the super directional collection can be, so we wanted to go through the look book and tell you which exact pieces the three were wearing!


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Prabal Gurung's Target collection is floral and feminine.
Photo: Target

Here's the thing about designer capsule collections: you have to be committed. At this point, it's a given that if you want to pay retail for items sold in one of Target (or H&M's) designer collaborations, you're either going to have lightning fast internet and a whip-quick clicking finger, or be willing to brave insane shoppers and even more insane lines at a retail location. Otherwise, you'll quickly find that the items you've been lusting after since the collab images were released are going for 10 times their original price on Ebay. There are some collections that are just too good to be ignored, though, and Prabal Gurung for Target is one of them. The designer, who has been called "this generations Oscar De La Renta" and has created jaw dropping red carpet looks for the likes of Jennifer Lawrence, awesome nail strips with Sally Hansen, not to mention consistently cutting edge runway collections year in and year out. His collection, which is inspired by "a girl’s journey through the different stages of love and the clothes she wears during each milestone—from the first date to meeting the parents to the engagement," Gurung told Target for their official press release, and pieces are priced from $12.99 to $199.99. It will be in stores February 9th.


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Asher Levine Halloween Masks

Asher Levine's "Editor from the Blue Lagoon" and "Count Lagerfeld" Halloween masks.
Photo: Courtesy of Asher Levine's Facebook

Just when we thought our massive throbbing blog-crush on Asher Levine couldn't get any bigger, the designer (who BTW has stamps of approval from both Lady Gaga and her creative director Nicola Formichetti at just 24 years old) pumps out a range of Halloween masks. The limited edition All Hallows' Eve collection hit Pop Souk yesterday (Sunday, Oct. 21) and featured spook-ified versions of fashion (and pop culture) favorites like Anna Wintour rendered "Editor from the Blue Lagoon" and Chanel's Karl Lagerfeld as Count Lagerfeld.


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We know Halloween hasn't even happened yet, but OMG, WHEN WILL CHRISTMAS BE HERE? *throws fake snow in the air* In July, we were so stoked when got wind of supersized retailers Target and Neiman Marcus collabing on a MEGA holiday collection, and guess what? The time has come, friends! The 50 products (created by 24 CFDA members including Marc Jacobs, Oscar de la Renta, and Brian Atwood, just to name a few) has been released today, and OHMUHGUH, we may barf in pure excitement. But hey, let's be real. There are buttloads of items to sort through, so we made it easy and picked out the top 5 things you'll need to swipe up this season. Everything will be available in both stores and online starting December 1, so you better start makin' your wishlist now!


Photo: Courtesy of Target

When's the last time you received a shiny new bike for Christmas? Better yet—a hot pink and green one (with a basket!) designed by Alice + Olivia? Yeah, um, never. This bad boy retails for a steep $499.99, but seeing everyone's reaction when you roll up on these wheels will be worth EVERY penny.


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Kanye West at Paris Fashion Week.
Photo: Getty Images

This morning, Kanye West bestowed a gift upon the internet in the form of a one-minute song snippet titled "White Dress." *THANK YOU, UNIVERSE!* The new track MAY not surpass "Christian Dior Denim Flow" in terms of model name-dropping, or be as divisive as his epic Twitter fashion rant, but we've gotta give it up for Kanye, because the guy crams a LOT of style shoutouts into just 60 seconds. In the possible ode to his future wedding, the rapper's various references include everything from Kurt Cobain flannel to glistening lip gloss to Christian Louboutins. The only thing to make the song EVEN better? A handy-dandy picture guide to go along with the lyrics (ahem, obviously), so we've created one below. Enjoy!


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Kanye West, YSL T-shirt

Kanye West wears a YSL t-shirt performing in Beijing in 2008.
Photo: Getty Images

About a month ago, we caught wind that creative director Hedi Slimane would be transitioning the name of legendary ready-to-wear label Yves Saint Laurent and its YSL shorthand to (the momentarily Saint Laurent Paris, then rechristened/confirmed) JUST Saint Laurent. Whether the logo for the read-to-wear line, too, will morph from "YSL" to "SL" or "SLP" for "Saint Laurent Paris" is still unconfirmed. The news was shocking, for sure, but earlier this week Slimane and Saint Laurent presented their first show under the new name without a hitch. And so, the fashion world lives on to see another day. What remains to be touched on, though, is the effect the name change will have on the rap game, with droves of emcees having dropped the brand's previous identification in their lyrics.

The YSL logo tees are all no doubt waaaay more valuable now that the name change has upped their vintage factor, but what happens to the DOZENS of lyrics boasting the old name? There are more than 40 hip-hop songs in existence that feature some permutation of the former "Yves Saint Laurent," with the top repeat offenders being Maybach Music Group's Rick Ross and Meek Mill at 5 tracks each and honorable mentions going to A$AP Rocky, Kanye West, 2 Chainz, Tyga, and Game at 2 instances each. Peep all the YSL-winking lyrics we could round up (over 40!!!!) after the jump and let us know in the comments whether you think the change makes these songs out-dated or just vintage.


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Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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