Beck for Saint Laurent Spring 2013.
Photo: Via YSL's Facebook
Ever since former Dior Homme creative director Hedi Slimane took over Yves Saint Laurent last summer, the French fashion house has slowly transformed into Hedi's complete vision for the brand. Not only did he change the iconic YSL name to Saint Laurent Paris, but his use of bold black and white portraits showcasing his favorite musicians (like Citizens! frontman Tom Burke) in tailored Saint Laurent pieces has upped the cool factor in a way that we love. The spring 2013 campaign hit the web yesterday, and Hedi featured longtime friend (and MTV Style favorite!) Beck. We totally spazzed out as we clicked through the photos (which also feature British model Edie Campbell) for a totally rock-n-roll-meets-couture spread that we're obsessed with. In one look (above), Beck sports a chambray shirt with a loose skinny tie, fringe suede jacket and tousled blonde strands. Me-ow!




