mtv Style is moving! come with us to mtv news »
Kanye West

A still from Kanye West's "Bound 2" music video.
Photo: Def Jam Records/The Ellen DeGeneres Show

Sure, if there's ONE thing about Kanye West's "Bound 2" music video you're talking about, it's likely that eye-popping Kim Kardashian cameo. (ICYMI: girl is topless—NOT naked, she's wearing jeans, y'all—and bouncing all over Ye's motorcycle. #innuendo) But here at MTV Style, our collective mind is on a single track, and not even Ye trying to make "fetch" happen inserting his *achem* buxom fiancé into this music video can distract us from the fashion at hand. So, let's talk about these layered plaids.

Read More...

Tags , , , , , Kanye West

Pitbull

Pitbull's excited. Tamar is, too!
Photo: Getty Images

Today it was announced that Pitbull will be joining the very rare air of musicians who have their own fragrances. Celebrities like Justin Bieber, Britney Spears, Taylor Swift, Christina Aguilera, Jennifer Lopez, Mariah Carey, One Direction, Katy Perry, Nicki Minaj, Beyonce, and, oddly, Shania Twain. And they almost all smell like gummi bears. I'm not kidding. It’s a fact. Look it up. (See? I was right!)

Because there's the type of musicians who sells concert tickets, downloads, and t-shirts, and then there's the kind of musicians who sells concert tickets, downloads, t-shirts, and perfume, and the ones who sell perfume usually never have to work another day in their life. (Case in point: Britney Spears has put out more perfumes than she has albums, and she's made 10 BILLION dollars from her perfume business alone.)

Pitbull's fragrance is called, quite simply, "Pitbull," which means there's less for you to remember. The highest price point is $55 for the EDT, so I'd call that "medium-fancy." There's both a men's fragrance (which smells like bergamot, mandarin, cardamom, violet, verbena, vetiver, plus tonka bean—crucial—and amber), so you can smell like Pit himself, and a women's fragrance (juicy raspberries, apples, nectarine, creamy woods and vanilla), so you can smell like a musky Edible Arrangement the type of woman who'd be appealing to a man who smells like Pitbull.

Read More...

Tags , , , , , Pitbull

robert-pattinson

Robert Pattinson and his new goatee at the 6th Annual Go Go Gala.
Photo: Getty Images

Dear Robert Pattinson’s New Goatee,

Look, I know we don’t really know each other that well, but I’ve got a bone to pick with you, sir. You’re new around here, I get that. But first impressions are hard to change and my first impression of you and your finely-tuned shape is, well, not great. I don’t necessarily want to make you feel unwelcome, but like, what exactly are you doing on R. Patz’s face? Why are you here? What is your purpose?

The unkempt beard was one thing. That, we could at least relate to—because TBH, shaving (your face, legs, etc.) can be a total time suck and sometimes it’s just SO much easier to let your follicles run free for a while, you know? Also, I don't believe for a minute that you're around for a role, so don't try to play that card with me. As far as I’m concerned, ~all~ characters can be conquered by a prosthetic facial piece. I mean, you saw Tom Hanks in Castaway, right? There is no way that man grew a curly blond beard on his own.

Read More...

Tags , , , ,

Drake

Juicy J and Drake in a still from Drake's "Worst Behavior" music video.
Photo: OctobersVeryOwn

HOLD UP, HOLD MY PHONE. Drake has unleashed his Tennessee-flavored video for "Worst Behavior," and it must be analyzed immediately. Drizzy teamed up once again with his Toronto pal, Director X ("HYFR," "Started From The Bottom") to seize the streets of Memphis with pink three-piece suits, an OVO Owl mascot costume and general tomfoolery befitting of the song's title. There's much to discuss, so let's get crack-a-lackin'.

Read More...

Tags , , , , ,

Harry Styles won the 2013 MTV EMA for "Best Look," going up against Justin Timberlake, Lady Gaga, Rihanna, and Rita Ora. We weren't at all surprised by Harry's win because, well, DUH. Let's take a look at what helped him pull off this win, shall we?

HE EMBRACES BOLD PRINTS

Harry Styles

Harry Styles loves bold prints.
Photo: Getty Images

Harry is pretty consistent pants-wise (hullo, ripped black jeans), but shirt-wise, he isn't afraid to dabble in prints. In fact, he likes that Burberry heart print so much he wore it twice.

Read More...

Tags , , , One Direction

Kanye West

Kanye West in his Yeezus Tour merch.
Photos: Splash News/Getty Images

Who'd have thought Kanye West would be the biggest fan of his own Yeezus Tour merch? He's normally so humble about his work... JK JK! Just last week, he told us how "[he's] the number one, most influential person on the globe in fashion." So it's only fitting that 'Ye would model his own wares and show just how fresh" his Yeezus product really is.

A few days into the tour, there was a photo of Kanye wearing a T-shirt with a picture of Kim Kardashian on it, across which Yeezus was written. While that particular tee may have been a Kanye West exclusive (limited-edition, 1:1 HANH?!) because it hasn't been released yet, there are other options being sold on tour and in his LA pop-up shop.

Though he's yet to wear his PacSun gear, he has been spotted in one of the Wes Lang-illustrated joints featuring the Grim Reaper holding a bouquet of flowers, as well as a printed "Yeezus Tour" sweatshirt with the sleeves cut off (who doesn't love a remix?). He must really love the way it all looks with destroyed jeans (the same ones he wore on Jimmy Kimmel), since that's proved to be his go-to pairing. The repeated look (a rarity for the fashion plate) doesn't stop there: he's also worn his controversial, stars-and-bars, Confederate jacket twice (and counting).

Read More...

Tags , , , , Kanye West

eminem

Black is the new black.
Photo: eminem.com

Thirteen years ago, Eminem released The Marshall Mathers LP and the world was formally introduced to the ~real~ Slim Shady: crisp white tees, baggy jeans, a ton of du-rags and a platinum blonde buzz-cut. OK, so the really real Slim Shady (aka: Marshall Mathers), is actually a natural brunette—but Em’s blonde locks quickly became synonymous with his rap persona during his breakthrough era. In fact, Em kept bleaching his hair through 2009, when he reemerged from a short hiatus with Relapse, his sixth studio album, and first debuted his dark, natural color.

At that point, he’d also kicked a few bad habits, beefed up his physique and sharpened his style game: he traded du-rags for military caps and beanies and swapped saggy tracksuits for leather bombers—but that was just the beginning of the evolution of Marshall Mathers. Flash forward to last May, when Em announced he was working on a new album. That album, The Marshall Mathers LP 2, was released today and is a sequel to his eponymous 2000 EP. Em went back to blonde for MMLP2 and told Rolling Stone in an upcoming cover story that he credits his manager for the throwback 'do idea.

"And once the songs started to come together and the picture got a little more clear of what it was gonna be, [my manager] hit me with the idea and I was like ‘Yo, you know I thought about that, right?’ And he was like, ‘Well you know, why not?’ And I was like ‘I don’t know how it’s gonna look. I haven’t had it in how many f****** years? Five, six years.’ I was like, ‘I’m so used to it being dark,’ you know. So I just tried it. And I was like ‘F*** it.’”

Read More...

Tags , , , , Eminem

Justin Bieber

The poster for Justin Bieber's The Key short film.
Photo: Justin Bieber's Twitter

Up until now, the promo surrounding Justin Bieber's latest fragrance, The Key, involved silk sheets, sleeping, and a key. With the release of seemingly inexplicable The Key alarm clock app, we came to the conclusion that the entire campaign revolves around Bieber unlocking your door as you sleep and visiting you (IRL/in your dreams) and waking you up (hence the alarm clock). Today, Bieber tweeted a poster for a "short film" he's releasing for The Key. The perfume bottle and silk sheets are on the bottom half of the poster, but the top half introduces an entirely new element into the campaign: a girl who is not asleep, dreamin' of Bieber, but awake.

Read More...

Tags , , , , ,

One Direction

One Direction at the Japanese premiere of 'This Is Us.'
Photo: Getty Images

While the cover of their upcoming album, Midnight Memories, made it seem like the five members of One Direction were traveling down divergent style paths, the Japanese premiere of This Is Us brought coordinated clothing back into our lives. The boys all wore pieces that are characteristic of their personal styles, but decidedly stuck to a black and red palette.

Harry wore a black tuxedo jacket with those ripped knee jeans he always wears. No, really. He only wears those pants. Thankfully, their Take Me Home tour just ended, so now Harry will have a chance to buy new pants back home in London (where the stores are full of 'em). Next to Harry was Liam, who curiously wore a black, fully buttoned, sash-tied trench coat indoors. Directioners may recall the time he wore a similar blue trench to the New York premiere of the movie, so maybe it's his premiere look? Under the coat, he appears to have on a plaid shirt, which matches one of his bandmate's accessories perfectly.

Read More...

Tags , , , , , , , , , , One Direction

One Direction

Niall Horan in the 'Story Of My Life' music video.
Photos: Niall Horan's Twitter/One Direction's YouTube Page

As all good Directioners know, One Direction's "Story Of My Life" video is dropping on Sunday. 2 days. Yep. Prepare your minds and viewing areas. In anticipation of the video, the boys have been sharing photos of themselves on set, which has been transformed to look like their respective homes. In the pic that Niall shared, he's wearing a very familiar red, white, and blue cableknit sweater jumper (I'm getting used to the lingo I'll have to use around my husband, Harry). It's one he wore as a flushed bb in Ireland! It makes an appearance in This Is Us! Missing from the present-day photo? His bride-to-be, Katy Perry!

Something tells us that between the title of the song and this repeated outfit situation, this video is going to be verrrrry nostalgic. Will they all wear clothes from their pasts? Will they try to fit into pants they wore when they were 5? They should, because most of their pants are ripped. I mean, 3 of the 5 lads (#lingo) had ripped jeans on the cover for Midnight Memories. Childhood pants may be small, but they're also fully intact.

Read More...

Tags , , , , , , , , , One Direction

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.