Thirteen years ago, Eminem released The Marshall Mathers LP and the world was formally introduced to the ~real~ Slim Shady: crisp white tees, baggy jeans, a ton of du-rags and a platinum blonde buzz-cut. OK, so the really real Slim Shady (aka: Marshall Mathers), is actually a natural brunette—but Em’s blonde locks quickly became synonymous with his rap persona during his breakthrough era. In fact, Em kept bleaching his hair through 2009, when he reemerged from a short hiatus with Relapse, his sixth studio album, and first debuted his dark, natural color.
At that point, he’d also kicked a few bad habits, beefed up his physique and sharpened his style game: he traded du-rags for military caps and beanies and swapped saggy tracksuits for leather bombers—but that was just the beginning of the evolution of Marshall Mathers. Flash forward to last May, when Em announced he was working on a new album. That album, The Marshall Mathers LP 2, was released today and is a sequel to his eponymous 2000 EP. Em went back to blonde for MMLP2 and told Rolling Stone in an upcoming cover story that he credits his manager for the throwback 'do idea.
"And once the songs started to come together and the picture got a little more clear of what it was gonna be, [my manager] hit me with the idea and I was like ‘Yo, you know I thought about that, right?’ And he was like, ‘Well you know, why not?’ And I was like ‘I don’t know how it’s gonna look. I haven’t had it in how many f****** years? Five, six years.’ I was like, ‘I’m so used to it being dark,’ you know. So I just tried it. And I was like ‘F*** it.’”
The poster for Justin Bieber's The Key short film.
Photo: Justin Bieber's Twitter
Up until now, the promo surrounding Justin Bieber's latest fragrance, The Key, involved silk sheets, sleeping, and a key. With the release of seemingly inexplicable The Key alarm clock app, we came to the conclusion that the entire campaign revolves around Bieber unlocking your door as you sleep and visiting you (IRL/in your dreams) and waking you up (hence the alarm clock). Today, Bieber tweeted a poster for a "short film" he's releasing for The Key. The perfume bottle and silk sheets are on the bottom half of the poster, but the top half introduces an entirely new element into the campaign: a girl who is not asleep, dreamin' of Bieber, but awake.
One Direction at the Japanese premiere of 'This Is Us.'
Photo: Getty Images
While the cover of their upcoming album, Midnight Memories, made it seem like the five members of One Direction were traveling down divergent style paths, the Japanese premiere of This Is Us brought coordinated clothing back into our lives. The boys all wore pieces that are characteristic of their personal styles, but decidedly stuck to a black and red palette.
Harry wore a black tuxedo jacket with those ripped knee jeans he always wears. No, really. He only wears those pants. Thankfully, their Take Me Home tour just ended, so now Harry will have a chance to buy new pants back home in London (where the stores are full of 'em). Next to Harry was Liam, who curiously wore a black, fully buttoned, sash-tied trench coat indoors. Directioners may recall the time he wore a similar blue trench to the New York premiere of the movie, so maybe it's his premiere look? Under the coat, he appears to have on a plaid shirt, which matches one of his bandmate's accessories perfectly.
As all good Directioners know, One Direction's "Story Of My Life" video is dropping on Sunday. 2 days. Yep. Prepare your minds and viewing areas. In anticipation of the video, the boys have been sharing photos of themselves on set, which has been transformed to look like their respective homes. In the pic that Niall shared, he's wearing a very familiar red, white, and blue cableknit
sweater jumper (I'm getting used to the lingo I'll have to use around my husband, Harry). It's one he wore as a flushed bb in Ireland! It makes an appearance in This Is Us! Missing from the present-day photo? His bride-to-be, Katy Perry!
Something tells us that between the title of the song and this repeated outfit situation, this video is going to be verrrrry nostalgic. Will they all wear clothes from their pasts? Will they try to fit into pants they wore when they were 5? They should, because most of their pants are ripped. I mean, 3 of the 5 lads (#lingo) had ripped jeans on the cover for Midnight Memories. Childhood pants may be small, but they're also fully intact.
Harry Styles at the Burberry Prorsum SS14 show during London Fashion Week.
Photo: Getty Images
Yeah, Directioners, you read that headline correctly: you can buy Harry Styles' unwashed shirt. You can buy it, but I really want it, so please don't. Just kidding, you can do whatever you want, buuuut it'd be really nice if you gave it to me. This isn't any old t-shirt, BTW, it's Burberry.
Drake performs in Calvin Klein in Brooklyn, NY.
Photo: Getty Images
Well, that was fast. Less than a week after Calvin Klein announced their plan to create bespoke performance outfits for Drake’s Would You Like A Tour? tour, the Canadian rapper debuted a look we're betting is from the collection while on stage last night in Brooklyn. Following opening sets from PartyNextDoor, Future and Miguel, Drizzy performed to a sold-out crowd at the Barclays Center—and lo and behold, as previously promised by the CK-designed collection his wardrobe now includes a Canadian tuxedo. A glorious, 3-piece Canadian tuxedo at that.
Hold on to your Margiela masks, boys and girls. This style-drenched Yeezus tour is only just getting started. And we're not just talking about the performances themselves; we're talking about the outfits, the merchandise, the freestyle speeches, each and every part lovingly touched by Kanye's fashionable hands. And rest assured, Ye is not keeping the essence of Yeezus confined to the stadiums or his mountain-covered stage. You may remember that late last week he took some special edition t-shirt designs to PacSun. Well, now, he's opened his very own Yeezus tour pop-up shop in Los Angeles (right next to fiancé Kimmy K's DASH).
Kanye West's Yeezus tour merchandise sold at PacSun.
Need a little more Yeezus in your life? If you're still waiting for Kanye West's first solo tour in five years to hit your city, never fear. Ye and PacSun are bringing you at least one aspect of the show NOW: the clothes. No, not Yeezy's custom Maison Martin Margiela performance outfits. As of today, the surf/skate/streetwear mall staple is carrying special edition Yeezus tour merch online and in select store locations.
Happy 27th birthday, Drake! Here, we got you this bespoke Calvin Klein wardrobe for your “Would You Like A Tour” tour. Generous, we know. You’re welcome! JK JK LOL, we WISH that had been our idea. We considered making you bespoke cupcakes in your likeness, but quickly realized that our baking skills are lacking. Your face is hard to draw with frosting! It's the thought that counts though, right? Lucky for Drake, he is actually getting custom stage outfits by CK (just not from us).
Justin Bieber on set for his Adidas NEO photoshoot.
Photos: Adidasneolabel's YouTube Page
We've already seen the images for Justin Bieber's most recent Adidas NEO campaign, but now, thankfully, there's a behind-the-scenes video from the shoot, so we can peep moving JB in all his dancing/drumming/pose-striking glory. There's also a lot of reclining, like in his fall campaign, because dancing using only your shoulders is tiring.