Rita Ora at the 2012 EMA and Rihanna at the 2010 American Music Awards.
Photo: Getty Images

We ALL know that Taylor Swift pretty much has the red shade ON LOCK lately, but tonight it's Rita Ora who's rocking the fiery hue at the 2012 MTV EMA. Hot on the heels of her adorable new video for "Shine Ya Light," the singer hit the red carpet in Frankfurt wearing a bright cherry-colored gown by Marchesa. It miiiight not be the only time Rita wears red tonight (hint: tune in for her performance later!), BUT this statement-making dress is definitely worth talking about right this second. With a floral embellished nude top and a voluminous long skirt, the look is yet another style departure for the pop star, who's been trading her signature sneakers for heels recently. However, she's not the first one to sport this long-sleeved, floral, and full-skirt combination...is it just us, or does this outfit totally remind you of Rihanna's 2010 American Music Awards dress?!


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EMA Red Carpet Photos

Carly Rae Jepsen, Alicia Keys, and Lana Del Rey at the 2012 MTV EMA in Frankfurt am Main, Germany on Nov. 11.
Photo: Getty Images

Ahhh, the 2012 EMA are officially here! Our fashion-y faves—including everyone from Carly Rae Jepsen to Alicia Keys to Lana Del Rey—are strutting their stuff down the EMA red carpet, and (lucky for you!) we've got ALL the deets. We can't WAIT to see host Heidi Klum's numerous outfit changes and, OMG, what will Rita Ora wear during her performance? Eee! Only time will tell, but until then, check out our extensive photo gallery below (which we're constantly updating!), and tune into the show tonight at 11/10c on MTV2!


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Katy Perry Jeremy Scott

Katy Perry and Jeremy Scott at the MTV Europe Music Awards 2011 on Nov. 6, 2011, in Belfast, Northern Ireland.
Photo: Getty Images

If you already peeped all the crazy haps that went down on the 2011 EMA red carpet last night (which, duh, you did, because you are SO LOYAL like that), you'd know that Katy Perry stunned in a pretty in pink rockabilly-inspired ensemble! She sported retro hot pink curls with a Jeremy Scott sunglasses print body-con dress, studded cotton candy pink leather jacket, smiley face button earrings, teal green eyeliner, and Jeremy Scott platform saddle shoes (WANT!). Not only do we LOVE the fact that KP is repping some key pieces from Jeremy Scott's Spring 2012 collection, but we think Ms. Perry and Jeremy are, like, BFFs. Not just friends, but BESTIES. We peeped these UH-DORABLE shots of them hanging out backstage, and we kiiinnnddd of can't handle one of our fave singers hanging with one of our favorite designers without feeling a little teary eyed and filled with overwhelming joy. Jeremy Scott is ALSO sporting one of his spring 2012 looks—THE gold cow print tassel moto jacket ensemble from the collection! Go ahead. Let your heart be lifted and peep more photos of these two cuties.


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Selena Gomez and Justin Bieber each perform onstage during the 2011 MTV EMA on Nov. 6, 2011.
Photo: Getty Images

Despite the tumultuous relationship-testing events of late, we here at MTV Style have the utmost faith in America's wonder couple-behbehs: Selena Gomez and Justin Bieber. Though not photographed together AT the 2011 EMA last night in Belfast, they were seen holding hands en route to a dinner after the big event for which Sel played host. Biebs let his girl shine on her own on her big day, as the duo played up their divergent personal styles more rather than going H.A.M. with the matchy-poo-ness à la black on black on black at the 2011 VMAs. Both performers in their own right, Selena and Justin both took to the stage during the award show, each clad in signature personal steeze.

As is customary, nay expected of Miss Gomez, girl was decked out in sequins to the eyeballs. Sel wore the long-sleeved shimmering purple number, in all its hot pants glory, with a pair of deliciously suede black knee-high boots and her hair in a soft half-up-half-down 'do—a kind of Nancy Sinatra meets glam-rock look that we're totally loving. The Biebs, on the other hand, went way futuristic with bold white details, hard lines, and more of that leather badassery we're seeing him wield lately. Hardly a stationary performer, Bieber's performance ensemble was optimized for movement with easy fit separates like black jeans, sneakers, and this seemingly Keith Haring-inspired jacket.


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Hostess Selena Gomez attends the 2011 MTV EMA on Nov. 6, 2011, in Belfast, Northern Ireland.
Photo: Kevin Mazur/WireImage

Sigh. Isn't she LOVELY? If you had any doubt in your mind that Selena Gomez wasn't an absolute dynamo, look no further than the incredible hosting job that the double-threat positively NAILED at the 2011 EMA in Belfast. She stunned on the "pink carpet" in a white, feather-filigree, Marchesa confection and flitted effortlessly between a retro '70s backless, red sequined onesie to high-waisted sailor shorts and a pique polo to drive a golf ball into the crowd, shimmied into a purple romper, set fire to the stage in a blaze of pyro and a printed maxi skirt and. So. Much. More.

Dizzying really. Let's gallivant through all NINE ensembles and count the very many ways in which Justin Bieber is a SUPER lucky dude...

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Nicole "Snooki" Polizzi at the 2011 MTV EMA on Nov. 6, 2011, in Belfast, Northern Ireland.
Photo: Getty Images

It's SNOOKI in IRELAND, y'all! She's just chillin' on the pink carpet at the 2011 EMA with NEW HAIRRRR, ca-ching bling, and all kinds of snazzy bedazzling while, most likely, waiting for her mega-tanned, juiced-up, leprechaun meatball prince to carry her away to a (chilly) Irish beach. All we have to say is, you can take the girl outta Jersey, but you can't take the Jersey Shore outta the girl. Snooks was all about a super-sliiiim fitting look to show off her bodacious bod and perma-tan, but that's not just what captured our attention. It was this new, CHIC, side-swept hairDO and inverted, intricate mani. What exactly IS painted on her nails?


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Lady Gaga poses backstage with her awards for Best Video, Best Song, Best Female, and Biggest Fans during the 2011 MTV EMA on Nov. 6, 2011, in Belfast, Northern Ireland.
Photo: Getty Images

Silvery space-age scales, maroon doilies, a giant accordion-style coffee filter, cylindrical face-covering hats, and undulating kale. THIS is what makes an awards appearance by Lady Gaga so special. SHE NEVER DISAPPOINTS! And her presence at this year's MTV Europe Music Awards (aka EMA) as both a performer and nominee (and multiple awards winner) was also another WIN for the Haus of Gaga style cannon. Mother Monster took home four awards, including—her personal fave—the Biggest Fans award. She was also, in our humble opinion, the best style slayer of the night, and her various looks all seemed to follow a similar theme, one we'd like to call FUTURISTIC ALIEN WARRIOR PRINCESS. With ALL outfits by Paco Rabanne, hats by the GENIUS Philip Treacy, with squadrons of dancers wearing Void Of Course (which you may remember from the dildo shoe incident of yore [THANK YOU, NICOLA FORMICHETTI FOR THE CREDITS!]), and that body-con, to-the-floor, silver scaled gown above topped with a multilayered side-pony and a gaggle of matching trophies? Well that's just the beginning, folks.


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Selena Gomez, Katy Perry, and Jessie J at the 2011 MTV EMA 2011 on Nov. 6, 2011, in Belfast, Northern Ireland.
Photo: Getty Images

Ladies and gents, we welcome you to the 2011 EMA live from Belfast, Northern Ireland! Hosted by Miss Selena Gomez (who will, apparently, undergo TEN costume changes throughout the show) with performances by Lady Gaga and Justin Bieber, we're anticipating all kinds of style shenanigans. So far, we're smitten with Selena's lace Marchesa dress, Katy Perry's high-heeled saddle shoes, and Jessie J's wild leopard Dolce & Gabbana ensemble. Without further ado, we bid you to check out all of the red carpet fashion action!



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Selena Gomez EMA 2011

Selena Gomez behind the scenes for her 2011 EMA promo.
Photo: MTV

Last week Selena Gomez released her first UH-MAZING 2011 EMA hosting promo in which she sings (and raps!) with her gangster alter ego. We could not get enough of Ms. Gomez and her new bad self, and luckily some extra behind-the-scenes footage landed right into our laps! *high five* Selena takes us backstage to show us how she picked out her outfit, what she likes most about her transformed look, and what she hopes she can bring to the 2011 EMA show! Let's take a peek and the highlights (and watch both videos!) below.


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Selene Gomez 2011 EMA

Selena Gomez in a 2011 EMA promo.
Photo: MTV

In case you didn't hear THE best news of all time, Selena Gomez is hosting the 2011 EMA, and we could NOT be more excited. She's so adorable and cute and fashion-y we just want to NOM NOM NOM eat her right up! Today Selena's first hosting promo was released, and it, um, BLEW US AWAY. Not only did we peep Ms. Gomez in her typically cute attire, but she also completely transformed herself into a badass Latina gangsta rapper! She throws down some lyrics about herself, with herself, in a song that will never, ever leave your head. (Seriously, this thing is catchy. You've been warned.) I KNOW, I KNOW, it all sounds crazy confusing, but trust us on this—it's uh-mazing.


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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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