Lana strikes a somber pose in killer velvet heels.
Photo: Courtesy of H&M
Last month, we confirmed that Lana Del Rey was indeed going to be the new face of H&M, and now the brand has made the full campaign--or the images at least--available for all of us to feast our eyes upon. The holiday campaign shows a sumptuously styled Lana posing against a stark grey background with rich maroons, velvet, and cream accents making her look like a cozy beacon in a chilly storm. Isn't that exactly what fall fashion should be: a relief from the encroaching cold? We love it. Now, where's our e-commerce at, H&M? Just asking. We also got a little bit more info on the long-form video portion of the ad, which features Lana singing "Blue Velvet." The piece, which will be available in its full-length form on H&M's website on September 19th, will also be edited to be used in television commercials.
