Rita Ora for Superga.
Photo: Courtesy of Superga
So we've been keeping some very close tabs on Rita Ora's new modeling gig as the face of Italian sneaker company Superga (see exhibits A, B, and C), but while much of our, uh, "research" thus far has been restricted to rumors and Instagram pics, now we can finally witness the campaign in all of its hi-res glory! Straight from the brand itself, these pics showcase Rita showing off her true sneaker steez— making even a long silk dress and a full face of makeup look streetwear-cool with her tan lowtops. Complete with soft, Marilyn Monroe-esque waves and retro sunglasses, Rita's look has fully convinced us to push the rest of our shoe stash aside for the moment. This spring, it's ALL about sneakers. #sorryimnotsorry



