A still from Nasty Gal's 'Valley Girl' lookbook.
Photo: Courtesy of Nasty Gal
Between this week's New York Times profile on founder Sophia Amoruso (they nickname her "Cinderella of Tech"), a rumored deal with Urban Outfitters, and its day-to-day biz of dressing girls in generally badass, super cute clothes, Nasty Gal is clearly on a fast track to world domination. But first, the label has to make a quick pit stop at Coachella. For the newest lookbook, Sophia and co. recruited YouTube star and all-around Cali cool girl Pia Mia Perez to model the brand's latest collection of festival-ready wares. We first suspected something rad was brewing between the two when Sophia posted this picture to Instagram a couple of weeks ago with the caption "@princesspiamia prepares to caravan across the desert with our team to shoot the upcoming Coachella lookbook. Instagram castings do happen!" Hold up, Instagram CASTINGS?! With almost 200K followers on her @PrincessPiaMia account, Sophia isn't exactly plucking Pia Mia from obscurity, Cinderella-style...but the unusual story of how the teen scored her first real modeling gig does sound a bit like a 21st century fairytale.



