A male model chilling during Band of Outsider's 60-hour show.
Photo: Courtesy of Band of Outsiders
What, Ed Westwick strutting the Men's Fashion Week runway in a teeny mustache? Been there, done that. It takes more than a star and some facial hair to impress this crowd. When it comes to the Band of Outsiders 2013 collection, let's just say the brand has found its own way to inject some creative spice into the shows. Scott Sternberg's label is swapping celebrity catwalk cameos for the longest fashion presentation...ever. Starting today, a male model will live in a Parisian art gallery for a grand total of 60 hours (that's almost 3 days!), only ducking out every 90 minutes to switch outfits. The stunt sounds a little bit like a very high fashion version of Big Brother, but we're not complaining. Passersby can check out B of O's perfectly tailored suits in the glass windows (sans invite), and those who didn't score a trip to Paris can check it out via livestream. Talk about all access.

