A still from Conde Nast's Fashion Hazard game.
Photo: iTunes
Angry Birds, Temple Run, and now...fashion? Conde Nast is sticking their hands into the mobile gaming market with their new app, designed-to-be-addictive iPad and iPhone game, "Fashion Hazard." The game takes the user through the cutthroat world of modelling, starting from the fresh off the boat, bottom of the totem pole experience of the brand new model. Intended as a "girly" answer to those aforementioned action-filled games, using the same kinetic principals (tapping, tilting and swiping the screen to move through the levels) but with a fashion aesthetic and twist. The inspiration, according to Juliana Stock, the senior director of business and product development at Conde's Interactive Product Group, came from closer to home than just sharing a building with Anna Wintour. “My daughter was looking for a girly version of [Temple Run], but there really weren’t any,” Stock told AdWeek, “It sparked this inspiration that we should look into creating a more action, arcade-based game that would appeal to a feminine aesthetic.” Users start out as Ellie Redburn, an aspiring model from Kansas trying to work her way up to top model status, and guide her across runways rife with, well, hazards, such as other models, snakes, and cans of red paint but also with coins and additional challenges, like posing.
