Lauren Conrad is teaming up with BlueAvocado.
Photo: Getty Images

It seems like only yesterday Lauren Conrad was hitting the club circuit with her besties and getting dressed up for hot dates on Laguna Beach. Now the former MTV reality darling is at the helm of a multimillion dollar empire, thanks to her hair and makeup advice (The Beauty Department!), fashion lines (Paper Crown! LC Lauren Conrad for Kohl's!) and Forbes column. But that's still not enough to satisfy the ol' LC's cravings for total world domination—she just announced her newest conquest: the eco-friendly industry.

Read More...

Tags , , ,

Deena finds herself in a hairy situation.
Photo: MTV

Looks like we have a real SITUATION over here! What happened to Deena's hair on tonight's episode of Jersey Shore is no joke. After a long Meatball Day with bestie Nicole, girl danced so hard her hair fell out! Not her real hair, of course, because that would be insane albeit not wholly surprising. Deena fist-pumped and Jersey-Turnpiked her way into a GIGANTIC bird's nest of extensions, which you can take a closer look at above. Yikes. We've seen the whole episode yet STILL we cringe looking at this image because frankly, we know the strand-damaging future that lies ahead for Miss Deena Cortese.

Read More...

Tags , , , , ,

Pauly D applies some aloe.
Photo: MTV

It's no secret that the entire cast of Jersey Shore loves to tan their faces off, but never did we think it would actually happen. Sun-starved from their stint in Italy, Pauly D attempts to "shock [his] system" by tanning at the highest setting for the longest time. It seems like a logical plan, except, without a base tan, anyone is infinitely more likely to burn. Just one bad burn can cause serious long-term damage to the skin, and low and behold, one bad burn is precisely what he got. As is customary after such an affliction, the skin on his face started to peel. Ever grooming-conscious, the Jersey DJ took immediate action against his flaking face and exfoliated the dead damaged skin away. He MIGHT have been okay if he left it at that, took a break from tanning, and liberally applied a good deep moisturizing lotion every few hours. But no. He had to keep at it, letting the fresh layer of skin he just revealed sizzle in harmful UV rays, burning his OG burn. OUCH, Pauly literally tanned his face OFF.

Read More...

Tags , , , ,

Whitney Port Whitney Eve NYFW

Whitney Port at the Whitney Eve Spring 2011 presentation during Mercedes-Benz Fashion Week in New York on Sept. 11.
Photo: Getty Images

Whitney Port announced she'll be doing her first ever Whitney Eve runway show at New York Fashion Week, and we could NOT be more excited. We've been following Whit since she was a wee Teen Vogue intern on The Hills (with Lauren Conrad!), and then followed her as she moved across the country to begin her own fash-filled NYC journey on The City. And, I'm sorry, but can we just say one thing real quick? It's about dang time! Whitney works hard, plays nice, and, um, haiii, we love her Whitney Eve line. Judging by the Fall 2011 lookbook from last year, we should be prepared to expect tons of vibrant, Aztec-y prints that come in everything from crop tops to harem pants to cozy blazers. Her contemporary Whitney Eve collection features "charming menswear-inspired pieces" and "embodies a whimsical aesthetic toughened up with masculine tailoring," according to a press release. But what does WHITNEY think about all of this amazingness?!

Read More...

Tags , , ,

Snooki Side Braid

Snooki at Sunlounge Tanning Studio & Spa in L.A. on Jan. 9.
Photo: Splash News

Guys, where did Snooki go? Where's the animal print? Where's the poof? Where's the tan—OH WAIT. Nope. That's still there. Wheeeeew, we were gettin' scared for a second because when we peeped the Jersey Shore girl last month, she was also looking super unlike herself in a sophisticated sheer blouse (with a wineglass!). And yesterday when Snooks was promoting her tanning lotion line, she dressed down and STILL managed to nail her beauty game. She pulled her brown, crimson-streaked locks into a messy, side-parted pony, which complemented her off-the-shoulder tee perfectly. She even added a flower clip for a classic Hawaiian girl look. She kept her eye makeup minimal (well, minus those mile-long lashes), and, dudes, did you peep her nails?! THEY ARE SHORT. AND THEY ARE ALL ONE SOLID COLOR. *gasp* There's no glitter/rhinestones/zebra print/bows on long square tips like she normally wears. And it's not like we're anti-nail art or anything, but we're starting to see our bbgurl's style evolving. She's growing up. :')

Read More...

Tags , , , ,

Vinny's tapered shape-up variation.
Photo: MTV

Happy Jerz Day, everyone! Tonight marks the Season 5 premiere and triumphant U.S. return of our favorite tri-state-related TV series: JERSEY SHORE. Excited to be back on the East Coast, the dudes break off to catch up on all the GTL they had missed by being overseas and add the barbershop to their list of errands. Pauly D cleans up his blowout, Mike self-applies an ungodly amount of hair spray, and Vinny opts for one of the erm, most unique variations we've seen of a shape-up. Ever. What do you call this thing?

Read More...

Tags , , ,

xoJane gives Sammi "Sweetheart" a make-under.
Photo: Getty Images/Courtesy of xoJane

Tear. Oh, don't mind us, we're just proud mothers watching our dearest Sammi Sweetheart blossom into a stunning model with effortless beauty. You guys, feast your eyes on Sam's brilliant photo shoot for xoJane.com. No, that's not the extra eggnog from last night's holiday party playing tricks on you—it is indeed Sammi sans tons of eye makeup, mascara, bronzer, cleavage, and eyeliner. And ZOMG, she looks amaze! Don't get us wrong: We LOVE Sammi all glammed up, but isn't she just as beautiful without all her party girl makeup?

Read More...

Tags , , ,

Snooki in Texas.
Photo: Courtesy of @Snooki's Twitter

Breaking: Snooki is a bona fide fashionista, y'all. The shortest member of the Jersey Shore clan has proved she can go from tanned, animal print-obsessed party girl to sophisticated vixen at the drop of the hat. And umm, we're taking notes.

Read More...

Tags , , ,

Vera Wang and Mike "The Situation" Sorrentino may share a formal wear manufacturer.
Photo: Getty Images/Courtesy of FLOW Formal Wear's Facebook

When the lovebitten ladyfolk of the world picture their fairy-tale weddings—all harpsichord strumming, rolling hills to the coast, and assorted sparkle magic of the like—most of the time, they're ALSO picturing themselves swaddled in the exquisite bridal garb of Miss Vera Wang. After years of being that go-to dream gown designer, Wang is finally showing the dudes some love with Black by Vera Wang. The tuxedo rental collection is part of an exclusive partnership Wang has just announced with The Men's Wearhouse, to provide all the grooms out there with the same keen and loving design eye afforded to so many ladies on their special day. While this is all very exciting in and of itself, what sparks OUR specific interest here is that, according to Fashionista Vera Wang's tuxes are expected to be made by Flow Formal Wear. If the name seems familiar, it's because it is. Flow is the very same company to manufacture our boy, The Situation's line of self-promoted penguin suits.

Read More...

Tags , ,

Snooki Bodysuit Animal Hood

Snooki during a photo shoot.
Photo: Courtesy of Snooki's Facebook Page

Many things come to mind when one thinks of Snookalicious: spray tans, smooshing, Crocodilly, pickles, cats—we could go on for DAYYSSS. Snooki stans, brace yourselves: All of her various predilections (well, at least tans, workouts, and cats) collided in this MONSTROUSLY EPIC photo she just released on Facebook. In the RIDIC picture, which shows Snookems behind-the-scenes at a photo shoot, she WERQUES her newly svelte frame (tanned to glorious orange perfection) in a shiny, pink one-piece swimsuit that is, um, a wee bit revealing.

Read More...

Tags , , ,

House Of Style

House Of Style House Of Style

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Editor
Gaby Wilson
Editorial Assistant
Maeve Keirans
Editor-at-Large
Mary H.K. Choi

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.