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Versace. Versace Versace. Versace Versace Versace Versace Versace. Versace! Obviously the storied design house is not new to the hip-hop and rock worlds: in Migos' number-one summer jam "Versace," for instance, they were paying homage to the way the Notorious B.I.G. wore the iconic brand. But it's definitely the brand's summer—the label's been popping more than usual, and even Lady Gaga announced she's got a song on ARTPOP called "Donatella." So, it's appropriate that an awards show held a short walk away from Biggie's original residence was populated with so many stars wearing the label.

It went far beyond #2Pantz—the cute moment when Chainz and Grimes realized they were wearing the same, fresh-off-the-runway Versace pants. (To be fair, there were subtle differences in the pattern.) Here's a rundown of all the others paying homage to the label tonight:

Versace

Joan Smalls on the VMA Red Carpet.
Photo: Getty Images

Grimes was on double Versace overlap duty: supermodel Joan Smalls wore the same logo chain over her Viktor & Rolf frock that Grimes paired with her 2 Chainz pant. Just gonna throw this out there: supergroup?

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Riff Raff

Riff Raff hits the VMA Red Carpet.
Photo: Getty Images

Of all the varying genres of looks on the red carpet, Riff Raff is one of the best at doing "casually outrageous." He may be a rapper, but there is something very hair metal about him, the 2013 equivalent of, say, Vince Neil in zebra-print leggings. This year, ya boy and his MTV neck tattoo hit the red carpet in snakeskin pants pulled up to the calves, neon pink Gucci high-tops, ski-goggle-esque shades, his Cheshire cat chain, a Permanent Vacation Crew Black Bart Simpson t-shirt, and a wintry scarf made of half a chinchilla (also, Gucci). Subtlety is not an option for this G-to-Gent.

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Wow. Just. Wow. There you have it, folks. The rumors were true. We were just graced with an *NSYNC reunion at the 2013 VMAs in celebration of Justin Timberlake's Michael Jackson Video Vanguard Award. Is everyone still breathing? (Because I barely am...) In honor of the boy man band's ceremonious return to the MTV stage with a few bars of "Gone," "Girlfriend," AND "Bye Bye Bye" (with the VERY same TV choreography from their 2000 performance, BTW), we're taking a look back at how far they've come. Sartorially speaking.

1999 MTV VIDEO MUSIC AWARDS

NSYNC

*NSYNC at the 1999 MTV Video Music Awards.
Photo: Getty Images

Hello, late '90s. For *NSYNC's first appearance at the Video Music Awards, the group went all out with LUSH luxury fabrics. A strong fur vest for JC Chasez (plus some bicep and knee bands), head-to-toe black leather on JT (pre-dating another Justin who frequents this look), Lance Bass in wool jewel tones (and teeny bookish spectacles), Chris Kirkpatrick in a glittering sage jacket, and Joey Fatone in a full-length evergreen pony hair jacket off-set by his FLAME red hair. Classic.

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VMAs

Miley Cyrus on the red carpet at the 2013 VMAs.
Photo: MTV

 

It's been interesting to watch Miley Cyrus' fashion evolution for the past few months, and right now is a crucial moment for her, as she establishes herself as an adult and explores different paths in her style since she's been trying to align herself with hip-hop. And we think we see where she's going with this: vintage, vintage, vintage. Earlier today, she dropped the cover for her new album, Bangerz, styled like an old-school Teena Marie album in a vintage Saint Laurent (then YSL) jacket.

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Katy Perry

Katy Perry embraces the GRILLZ.
Photo: Getty Images

With a thunderous growl, Katy Perry is the queen of the red carpet jungle in an purrrrfectly fitting knee-length Emanuel Ungaro animal print FW13 dress, super-slick high pony and gold and jewel-plated GRILLZ, which spelled out "ROAR" (natch) across her teeth. You guys, she is literally about to take a bite out of the VMAs.

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Grimes, 2 Chainz

Grimes and 2 Chainz wear the same Versace pants to the 2013 VMAs.
Photo: MTV

Aannnnd we have officially witnessed the first of tonight's extra magical magic moments: Grimes, our Red Carpet Report co-host, chose Versace menswear pants for tonight's ensemble and… so did 2 Chainz. Chainz went head-to-toe
Vehrsayse, doing his classic jiggy man-rapper look, while Grimes tempered her pants with adidas sneakers and a black baby tee. Very Montreal underground promoter doing bday dinner at Nobu. But they were unmistakably wearing the same pants. #2Pantz

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9:00 PM — It's showtime, peeps! Gotta run inside to catch all of Gaga's performance - what will she doooo? More accurately, what WON'T she do?

8:59 PM — PLUS: Let me also tell you about the time I asked Jared Leto "who are you wearing?" And we both took a beat to consider the douche-factor of the question at which point he responded "myself." And then I looked chagrined so he turned his eyes to STUN and just said, "oh, it's all old stuff." Mortified. But, whatever, also 100 percent worth it. Jordan. Catalano.

8:56 PM — Taylor Swift in a bodycon-diculous Herve Leger dress with a plunging back and immaculate pin curls.

VMAs

Taylor Swift on the red carpet at the 2013 VMAs.
Photo: MTV

 

8:53 PM — Sometimes famous people are so famous that for a split second it doesn't occur to you how you know them. It's the most surreal thing. It's what happens when you see Will Smith basically.

VMAs

Will Smith on the red carpet at the 2013 VMAs.
Photo: MTV

 

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Rachel Antonoff and Grimes

Rachel Antonoff and Grimes on the VMA Red Carpet.
Photo: MTV

It's the day before the 2013 MTV Video Music Awards in Brooklyn, New York, which means our red carpet hosts, Grimes a.k.a. Claire Boucher and Rachel Antonoff are here at the Barclays Center rehearsing the rigamarole of posing that age-old question—who are you wearing?

OK, so, the weirdest thing about the VMAs this year being within walking distance of my house is that it makes downtown Brooklyn serve eerie "movie studio backlot" vibes, and it's even more surreal to get to see one of our favorite recording artists and one of our most beloved clothing designers chatting it up with MTV Style mic cubes. Obviously, the best part of all this is that me and Chrissy get to take turns pretending to be Austin Mahone or Selena Gomez.

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Lil Kim

Rebecca Romijn interviews rapper Lil Kim (in a boobie onesie outfit) at the 1999 MTV Video Music Awards.
Photo: MTV

Thinking back on the most iconic VMA fashion moments of all-time, most everyone's top 10, maybe even top 5, will include these four standbys: Lady Gaga's meat dress, Madonna's bridal "Like A Virgin" moment, Britney Spears' accessory python, and of COURSE, that time Lil Kim wore a purple onesie to the 1999 VMAs with her left boob hanging out. In our opinion, it's always a fitting year to relive this magical show-stopping sartorial moment, but it's even more appropriate given this year marking not only the Video Music Awards' return to New York (the 1999 show took place at NYC's Metropolitan Opera House in Lincoln Center), but ALSO given we're breaking new ground in Kimmy Blanco's hometown of Brooklyn.

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Jay Z

Rebecca Romijn interviews rapper Jay-Z (in Rocawear) at the 1999 MTV Video Music Awards.
Photo: MTV

Talk about a Throwback Thursday! Back before Kanye West was selling out high fashion white tee collaborations, before A$AP Rocky was a fashion killa, there was a Brooklyn boy by the name of Jay Z (though, it had a hyphen then) building himself from a businessman into a "business, man" with a little streetwear line he dubbed Rocawear. Using Roc-A-Fella Records as the foundation, Mr. Shawn Carter and his long-time business partner Damon Dash decided they would spin the MC's success into other creative business avenues. Before Hov was rocking Tom Ford, he was making a sartorial name for the R-O-C. And on what red carpet did Jay rep Rocawear in its debut year? The 1999 VMAs, DUH.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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