Elizabeth Banks as Effie Trinket in "The Hunger Games."
Photo: Capitol Couture/Courtesy of Lionsgate
It's a big day for the citizens of Panem (and all of us people here in the real world). For those of us who rabidly follow anything and everything related to the book series turned film franchise, The Hunger Games, we have much to celebrate as the Capitol Couture fashion site is ZOMG FINALLY LIVE! This is mayjah news, and not just for fans of the book and the upcoming film, but for anyone interested in marketing. Turning the out-there, post-apocalyptic fashion that is so integral to the story of The Hunger Games into a real, living/breathing Tumblr street style site is a work of genius. With one click, you've entered the world of the film and are rewarded with a profile on "Capitol-born style icon" Effie Trinket, aka Elizabeth Banks in all her pink-pastel Chinoiserie gloriousness. And beyond that, we're treated to nail art tips, street style shots of shoes (including TO DIE gold "vintage" Alexander McQueen heeled booties), and some sort of contest involving District Stylists. Holy Mockingjay, people, we are SO INTO THIS.

