One Direction Swag

Get your swag on for One Direction.
Photo: One Direction Store/Etsy/Urban Outfitters/Elekiddo/Etsy

Oh haiiii fellow Directioners. Did you hear? HAVE YOU HEARD THE AMAZING NEWS? That's right, our fave five boys (One Direction, DUH) are not only nominated for a 2013 VMA—uhhh "Best Song Ever" is obviously the Best Song of the Summer (brand new VMA category, whatup!)—but will also be presenting an award to me, for being their biggest fan. The 1D boys will go head-to-head in this brand new category against Miley's "We Can't Stop," Robin Thicke's "Blurred Lines," Daft Punk's "Get Lucky," Calvin Harris and Ellie Goulding's "I Need Your Love," and Selena Gomez's "Come & Get It." Since the boys may get to head back to the UK with some #swag (hello, KAWS-designed Moonman), you should get some #swag to rep your fave band as you sit in your living room and watch the VMAs.


Tags , , , , ,

Stussy Yo! MTV Raps

The Stussy x Yo! MTV Raps collaboration.
Photo: Stussy

This month 25 years ago, a little show called "Yo! MTV Raps" premiered on the very network we call home. It revolutionized rap and the landscape of music in general, catapulting what was once an underground genre intro the public televised eye. Since then, the widespread awareness and popularity of rap has escalated, and its pop culture footprint—influencing music, style, language, and more—only continues to grow. The show's run may have ended in 1995, but its role as a catalyst for the dissemination of rap to the masses is an undeniable one. In honor of the 25th anniversary of "Yo! MTV Raps," Stüssy has released a collaborative collection featuring 10 influential artists from the show's run.


Tags , , , ,

Hot Dog

Hot diggity dog!
Photo: Urban Outfitters/End Clothing/Kate Spade/Etsy/Hello Cellophane

Of all the cookout foods-turned-clothes in the game right now (LOL thinking about there really being a game for that), hot dogs might be the most underrated. Sure, burgers are, like, KING in that space (fast food pun unintended, seriously), but we want to take this Friday to give the frank a little shine. It's meat in a tube + a bed of bread + a pile of whatever condiments you're feeling at the moment. It's a low maintenance cruise ship of sustenance that is also tasty and relatively pretty easy to eat. It's AWESOME, OK? Thus, we scoured the interwebz for things to help us wear our hot dog-loving hearts on our sleeves (literally) and properly pay homage to the frank.


Tags , , , , , , ,


Drake's Dada meme gets a shirt in the "Yolo Polo."
Photo: Instagram/Drake Yolo Polo

Remember how back in May, photos started emerging from Drake's "No New Friends" video shoot with DJ Khaled, Lil Wayne, and Rick Ross? Between the helicopters, champagne in the hot tub, and Khaled's vaguely retirement chic wardrobe, the video looked a lot like a YMCMB/Maybach Music Group parody of Behind The Candelabra. But the MOST wave-making part of the whole thing was a behind-the-scenes photo of Drake wearing a bumblebee color palette Dada ensemble and shooting Rozay a round-the-shoulder look with this bizarro swag-creep gait. The photo took the interwebz by storm, erupting into a full-fledged meme, and after almost three months since its inception, it's still living strong thanks to this here "Yolo Polo."


Tags , , , ,

One Direction Office Depot

Harry Styles' One Direction Office Depot Collection
Photo: Office Depot

Hey Directioners, you need to run, not walk, to Office Depot right now. Harry, Niall, Liam, Zayn, and Louis are here to ease your Back To School shopping woes with their faces! One Direction and Office Depot have joined together and created a collection of Back To School products that will definitely make you the coolest kid (or adult, whatever) in school (or at work). The collection, in addition to providing notebooks that you'll want to constantly take out of your bag and ogle, aims to create bully-free schools by donating a portion of the proceeds to Office Depot's Anti-Bullying Foundation. Each product is emblazoned with mottos to live by, so when Liam tells you to "Live True," and Harry says to "Live Nice," you probably should.


Tags , , , , , , , ,

donut clothing

Photo: Beloved/ShopJeen/Society 6/Pick Your Shoes

Real talk—the day that we bought the NYC doughnut map was the best day of our lives. We suddenly had DIRECT access to all the sugary confections that single-handedly tricked the world into thinking it was OK to eat dessert for breakfast, and we are so behind that. In honor of this bright, sprinkle-covered treat, we decided to round up some clothes and accessories inspired by it's cute and colorful shape, and, like, not to brag or anything, but we are SO stoked on what we found. *brushes shoulders off* Hope y'all aren't hungry 'cause you're about to be.


Tags , , ,

Robot Leggings

Would you wear these robot leggings?
Photo: Nasty Gal

OK, I probably should have put "Robot Leggings" in quotation marks to start because truth be told, that's what they deserve. If you just read this headline, "Would You Wear These Robot Leggings?" without seeing the picture, you probably had visions somewhere along the lines of Balenciaga's Spring/Summer 2007 collection with that bananas impressive C-3PO-ready skintight gold leg armor. Or at the very least, you thought of some Lycra, pajama-safe rendering of Power Ranger costumes. It's safe to say that you didn't at all think of these Daniel Palillo "robot leggings" as they are so-called by Nasty Gal.


Tags , , , , ,

Snoop Dogg

Snoop Dogg in his "Snoopermarket" commercial.
Photo: Overstock

Do you ever think sometimes that maybe Snoop Dogg (or Snoop Lion, depending on the project/your vibe) sits around his house (in a plushy robe and house slippers, of course) and just brainstorms puns he could make with his name and how he could spin them into business ventures? Take the latest: The Snoopermarket, a collaboration (a.k.a. marketing stunt, depending on your tilt) with wherein the man stars in a commercial and curates a suite of his (and his family's) favorite products.


Tags , , , ,

Rihanna Topshop Lawsuit

Rihanna's happy!
Photo: Getty Images

Don't mess with Rihanna, y'all! Last May, RiRi sued Topshop for selling a tee with her face on it, and today it all came to end when Mr Justice Birss ruled in favor of Rihanna in High Court, according to the Telegraph. Basically, this is what went down: Topshop sold a tee featuring a photo of Rihanna (peep it here!), and apparently after repeated attempts from RiRi's team to take the shirt down, Topshop refused. The judge said a "substantial number" of Topshop buyers could have been under "false belief" that it was an officially licensed tee and added that it was damaging to her "goodwill" and showed a "loss of control of her reputation in the fashion sphere."


Tags , , , ,

House Of Style

House Of Style House Of Style

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors:
+ Follow us on Twitter:

+ Like us on Facebook:

+ Find us on Tumblr:

+ Find us on Google+:

Editorial Director
Sophia Rai
Gaby Wilson
Editorial Assistant
Maeve Keirans
Mary H.K. Choi

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.