In the dedicated sports world, the biggest basketball buzz of the moment is without a doubt the NCAA's escalating March Madness tourney, as the Louisville Cardinals, Wichita State Shockers, Michigan Wolverines, and Syracuse Oranges all head into Final Four games this Saturday. On the fashion side of things, however, it's the men of the NBA who are making the most waves. According to PSFK, retail giant Macy's is updating the store's classic suit and is looking to the pre- and post-game togs of professional basketball players for inspiration.
New adidas college basketball uniforms for 2013 March Madness.
March Madness doesn't officially kick off this year until the 19th, but thanks to some uniform updates courtesy of adidas (and a wild season rife with upsets), buzz is already growing (quickly!) for the month-long NCAA tourney. Adidas revealed new adizero uniform systems for six colleges — Cincinnati, Kansas, Notre Dame, Baylor, UCLA, and Louisville — late last week, and college hoops fans haven't stopped (can't stop/won't stop) talking about them ever since.
Kevin Durant for "Teen Vogue" and Russell Westbrook for "L'Uomo Vogue" magazines.
Photo: Teen Vogue/L'Uomo Vogue
Not only did Kevin Durant and Russell Westbrook make waves on the court by leading their Oklahoma City Thunder team straight to the 2012 NBA Finals against the Miami Heat, the dynamic duo made names for themselves as bonafide style stars by way of their head-turning post-game ensembles off the hardwood. Now, in this second month of 2013, KD and Russ are getting the Vogue treatment with shoots in Teen Vogue and L'Uomo Vogue, respectively.
There's an unmistakable new attitude toward fashion in the world of sports. No longer is having an interest in, let alone a flair for, style a fringy, sourly regarded thing. Athletes are embracing fashion, and the fashion world, in turn, is reciprocating. In no sport is that more wide-spread at the moment than basketball, and with the season inching closer and closer to the NBA Playoffs (kicking off in a little over a month), editorial outlets are picking up steam on their hoops coverage, shining style spotlights on the league's best and brightest.
Shaquille O'Neal and his throwback Shaq Attaq Reebok sneakers.
Photo: Getty Images
Make way for The Great Shaq Fu! Reebok and retired NBA player/current NBA commentator/sometimes rapper(/one of my PERSONAL favorite players of all time) Shaquille O'Neal are teaming up for a sneaker relaunch of epic proportions — fittingly, since he too is a man of epic proportions. Shaq and Reebok revealed at the PROJECT trade show in Las Vegas that BOTH lines of namesake kicks that the legendary tower of a center released during his mid-'90s tenure on the Orlando Magic would be making a comeback THIS spring and summer! *cue domino effect wave of fainting sneakerheads*
Beyonce performs for the Super Bowl XLVII halftime show in New Orleans, Louisiana.
Photo: Getty Images
Ho. Ly. Mackerel. Talk about "Lose My BREATH." The Super Bowl XLVII game may have reached a teeth-grinding halt with the Baltimore Ravens leading the San Francisco 49ers 28-6 just before a POWER OUTAGE (whatttt??), but the break was probably for the best since Beyonce's epic halftime performance and the HIGHLY anticipated Destiny's Child reunion which just unfolded in the New Orleans Superdome STILL has us totally floored, not exactly ready to dive back into all the sportsball just yet. Had the Harbaugh brothers entered onto the field on a tandem bike and we actually followed through on that epic snack stadium, we might have had a few more things to keep ourselves occupied while waiting for the Beyonce show to start. Instead, we were white-knuckled counting down the two hours before FINALLY getting to see the Rubin Singer creations worn by Bey and her DC girls Kelly Rowland and Michelle Williams.
Unless you've been living under a Beyonce-proof rock, you know the 47th Super Bowl is this Sunday. The Baltimore Ravens and San Francisco 49ers (and their Harbaugh brother coaches) will go head-to-head for the coveted NFL championship game in New Orleans this weekend. The ad world's best and brightest commercials will premiere, hundreds of pounds of pizza and buffalo wings will be consumed, and we will be chronicling The Great King Bey's every sartorial move from her halftime performance on these here blog pages. Right now, though, we want to discuss what you (yes, YOU) will be wearing on Super Bowl Sunday.
If you're anything like us, you're probably mostly (okay, only) tuning in for what is affectionately being called "the Beyonce concert." You're into the idea of looking event-festive, but the mesh that jersey pennies are made of kinda gives you hives (from anxiety, not allergies). On the other hand, we can't all be Katy Perry. Thus, we've rounded up some sporty shirts that don't totally suck, so you can have a little low-maintenance football spirit on game day. Enjoy!
Sporty shirts that don't suck for when you reluctantly watch the Super Bowl this Sunday.
+ Lazy Oaf Exclusive Football T-Shirt: ASOS ($66.65)
+ Number 86 Tee: Topshop ($40.00)
Beyonce blocks an imaginary tackle in an umpire uniform.
Photo: Courtesy of Beyonce's Tumblr
Okay, we realize we might be stretching a little, but with Beyonce's Super Bowl XLVII halftime performance inching closer and closer every day, and Bey posting about a bajillion rehearsal photos to her Tumblr on what feels like an hourly basis, it's hard to stop ourselves from searching for ANY clues to her upcoming stage wardrobe. We know that rehearsal style doesn't necessarily translate to whatever an artist will be wearing come showtime, but when Bey uploads two black-and-white striped looks, all her behind-the-scenes rehearsal snaps are in grayscale, AND she takes special note to highlight these horizontal stripe legs, we're going to start wondering if maybe these are all signs pointing toward a common theme: black and white stripes.
Iman Shumpert rocks a flat top on the court.
Photo: Getty Images
Keeping ourselves apprised of all the intersecting happenings in the worlds of music and fashion doesn't leave us with much bandwidth for sports. For the New York Knicks' youngest player Iman Shumpert, though, we're willing to make exceptions. So willing, in fact, that we're carving out this explicit time to illustrate why (if you didn't already) you need to know about this guy. During the 2012 NBA Playoffs, Shumpert suffered a knee injury — a torn ACL and meniscus, to be precise — which kept him off the court for the entire summer and for much of this season until a little over a week ago. But injury didn't keep Shumpert down, he used his time away from the hardwood to rehab his knee, release one of history's most palatable NBA player-turned-rapper crossover mixtapes (go ahead and check out the rest of the rapping baller annals for proof), and cultivate a clear style identity — one that extends much further than the flat top haircut that's been garnering him so much attention lately.
Jay-Z reps Brooklyn Nets gear.
Photo: Getty Images
First things first, HAPPY BIRTHDAY, JAY-Z! We hope you and your girl Beyonce are doing it up big today and celebrating all the crown jewels of your empire. Thanks to the intimate behind-the-scenes packages your Life + Times outlet has been creating, we can celebrate right along with you, and this "Road To Brooklyn: The Look" video, which reveals an in-depth view into overhaul and refresh of the Brooklyn Nets brand, is one of our hands-down favorites thus far.
The regular NBA season kicked off this month, and while we're uuuusually more clued in to the everyday happenings of fashion front rows than post-game press conferences, this just might be the year we officially change our tune. We caught the basketball bug late last year thanks to those Finals faux glasses, but add Jay-Z and Beyonce as courtside staples for 2012-2013? We're sold. In honor of Hova and Queen Bey's sporty styles (and the fact that the Carter-Knowles family has been steadily rallying support for the Brooklyn Nets all year), we're kicking off the first of a series of monthly recaps of their courtside outfits. LEGGO!
NOVEMBER 3, 2012
Jay-Z and Beyonce watch the Toronto Raptors vs Brooklyn Nets game at Barclays Center on November 3, 2012.
Photo: Getty Images
Match-Up: Toronto Raptors vs. Brooklyn Nets
Final Score: 100-107 Nets
On Jay-Z: Solid black t-shirt, tucked-in gold chain, gold watch, camouflage pants, and custom "Brooklyn Zoo" by PMK Air Jordan 1s
On Beyonce: Matching printed Tibi shirt and pants set, two-tone patent Giuseppe Zanotti peep-toe heels, Erika Pena "Obama" earrings
Why We Love It: Bey and Jay are not the kind of couple to go OVERTLY matchy-matchy on you. At most, they'll give a little simultaneous leather action, but you're likely to never see this couple in full-on high school prom (or *achem* Destiny's Child status) coordinates. This doubled-up print situation is about as far as they go, and we love them for that. The way the forest greens of Jay's camo complement the oxblood base of Bey's outfit is very autumnal and feels way better on our eyeballs than, say, this.