Jessie J at 2011 V Festival.
Photo: Getty Images

Holy neon-colored lips, Batman, but our girl Jessie J is the official house artist at the 2011 Video Music Awards! Not only is the Brit the baddest babe around, but she's one of the few ladies who might make us think rocking a cast looks kind of cool (hers, for the record, is gold. Duh). Whether or not she'll still be cast-laden for her killer performance is still up in the air, but we can't wait to check out what the "Price Tag" singer will be rocking. Blunt bangs, we're guessing, are a must. What color will her lips be? (We predict: NEON PINK!)

Pitbull is also scheduled to perform his VMA-nominated banger "Give Me Everything", which will be awesome, but not as neon-makeup-inspirational as Jessie! (Sorry Pit, but it's true.)

Watch the 2011 MTV Video Music Awards live from Nokia Theatre L.A. in Los Angeles on Sunday, Aug. 28, at 9 p.m. ET/PT on MTV and Catch the live preshow at 8 p.m. ET/PT and cast your votes for Best New Artist up until the show airs!

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A still from Lady Gaga's Muse Factory VMA promo.
Photo: MTV

If you're anything like us, you're nowhere close to having enough Lady Gaga in your life. Her history of sartorial risk-taking and deep rooting in popular music, without a doubt, consistently piques your interest and naturally, makes her the PUH-RIME subject for a blog such as ours. You know it. We know it. Even she knows it. Which is why she's (omgomgomgggg) performing at the 2011 Video Music Awards and obliged MTV with some seriously amazeballs promos just DRIPPING in fash-alicious goodness.

We already walked you through the series in which Gaga gets jazzy with her latest single "'Yoü And I", but last night during Jersey Shore, we watched the premiere of a SECOND promo with FOUR DIFFERENT OUTFITS. We watched with open-mouthed gazes as Gaga slithered from one pantsless outfit to the next in this "Muse Factory" TV spot, and seriously guys, our little hearts almost couldn't contain our rapture! Since we're sure you're dying to know, we're bringing you a break down of all the fashion credits from the promo - the hard work and creativity of fashion director Nicola Formichetti, stylist Brandon Maxwell, hair stylist Frederic Aspiras, makeup artist Tara Savelo, and nail guru Aya Fukuda.


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Little Monsters in Times Square!

Oookay, like the rest of Times Square, we know that LADY GAGA IS IN THE BUILDING! The Little Monsters are lined up, our typing fingers are itching, and we can't wait to hear what Mother Monster has to say. We know it's a VMA announcement, and we know she'll be performing on Sunday, August 28, from the Nokia Theatre in Los Angeles at 9 p.m. ET/PT. And we know our world with both begin/end with her appearance. If you can't be here, be sure to tune in to Lady Gaga's live announcement and "Yoü And I" premiere!

Monsters, do you see yourself here?!

The 28th annual MTV Video Music Awards will air live on Sunday, August 28, from the Nokia Theatre in Los Angeles at 9 p.m. ET/PT. See the list of nominees, revisit last year's highlights and vote for your favorites in the general categories by visiting


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Photo: Zana Bayne

No doubt you Little Monsters have already nailed the "watch it, learn the dance, load the video to YouTube, repeat" routine on Lady Gaga's music video for "'Yoü And I," which has shown up scattered like a trillion Easter eggs all over the interwebz over the past 48 hours. You've probably already gone and pored over all the envy-making FASHUN rampant in every frame.

You were all, "Where can I get a pair of those heels? Or that hat? Or ZOINKS, is that the custom leather HARNESS I'VE BEEN SEARCHING FOR?!??" Well, great news for you. Not only do we have aaaaall the fashion credits (thanks to Gaga fashion director Nicola Formichetti), but we've nabbed an EXTENSIVE, super exclusive interview and studio tour with Gaga's leather designer Zana Bayne, courtesy of our main man, Rory Rockmore.

Photo: Rory Rockmore

Soooooooooooooooo, last Saturday I had the pleasure of sitting down with one of the baddest bitches in leather, Miss Zana Bayne, creator and HBIC of Zana Bayne Leather. Who is Zana Bayne?


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Lady Gaga waxes poetic.
Photo: MTV

Last year was the meat dress. The year before, she bled to death. So the minute we heard that Lady Gaga herself was performing at 2011's VMAs, we got on the horn to our bookies, started taking odds, and placed bets on what her Gaga-ness will wear. According the her hot-off-the-presses VMA promos, we might be betting on nothing, literally, as Gaga strips down to her bare essentials while singing a jazz rendition of "Yoü And I."

Gone is the Versace kaleidoscope of colors we've seen of late, replaced by a Gaga who invokes smoke-filled cafes and a poet behind the piano by setting things in black-and-white, looking like a classic dame who just wants to rid herself of her bra. Even though she has mod/modern angles and contrast galore, she nods to the classicism of a chick with a piano and an upright bass with waist-length string of pearls...which is one of the few things remaining when Gaga stops.

Watch Lady Gaga's 2011 VMA: First Look promo videos, and don't miss "MTV First: Lady Gaga," an exclusive live Q&A on Thursday, Aug. 18 at 7:49 p.m. ET. to watch Gaga discuss her "Yoü And I" video, her upcoming VMA performance, and make a special VMA announcement. Until then, here's a breakdown of all of the genius fashion and beauty scrawled all over this promo thanks to Gaga's fashion director Nicola Formichetti and their amazing team (Brandon Maxwell, Frederic Aspiras, Tara Savelo, and Aya Fukuda).


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Britney Spears VMA Promo

Britney Spears in the 2011 VMA promo.
Photo: Roderick Trestrail II

If the 2011 Video Music Awards are going to be ANYTHING like this Britney Spears' VMA promo, it's going to be fun-filled party with amazing music, insane dancing, and INCREDIBLE fashion. We noticed a RIDIC amount of spikes, studs, and leather so we had to get in touch with Brit Brit's stylist immediately to give us the nitty-gritty deets of her ensemble. Enter: Leila Baboi. She helped pick all the pieces for Ms. Spears' wardrobe, and she told us every last detail. Britney sported a torn vintage Helmut Lang tee over an Elkin top paired with shredded and cropped Levi shorts. She threw on a white studded Olima Atelier STATEMENT leather jacket and spiked Sam Edelman shoes with Alexander Wang quilted, leather spats over the top for a touch of edginess. Check out some of other the highlights below.


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Old Kreayshawn Photo

A younger Kreayshawn shows off her incredible nails,
Photo: Courtesy of Kreayshawn's Tumblr

When we first heard that Kreayshawn's ultra-catchy hit "Gucci Gucci", snagged her a spot as a VMA Best New Artist Nominee, we felt instantly vindicated for our massive girl crushes. That thick cat-eye liner, those killer nails, the shiny Minnie Mouse ears—there was just so much to obsess over...including the video's addicting DIY aesthetic. Suddenly, she was a much-welcomed respite from impossible music video looks with inaccessible designers, a demonstration that sometimes all a gal needs to look BANGIN' was plenty of jewelry, a penchant for dollar store digging, and swag (pumpin' out yo ovaries). So we wanted to know, has her scrappy sartorial vision always been this cool?


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Beyonce Run The World Katy Perry Last Friday Night Kreayshawn Gucci Gucci Nicki Minaj Super Bass Britney Spears Til The World Ends

Stills of our most "Stylish" videos.
Photo: Courtesy of Columbia Records/Capitol Records/MTV News/Jive Records

Tonight's announcement of the 2011 Video Music Award Nominees means it's finally 2011 VMAs season (which, to us, is a lot like the best birthday ever plus a sugar high PLUS that episode of Fresh Prince of Bel-Air when Tom Jones sings "It's Not Unsual" WITH Carlton and he's all, "OMG, you're my IDOL—this is CRAZY")! I meeeeean, a night to honor all of the greatest videos of the year across the genres? We love. But we can't help but be just the teensiest bit #sadface that there's no recognition of the most stylish videos, because the 2011 nominees have got it going on.

BUUUUT just because it isn't quote-unquote "real" doesn't mean we can't praise these exemplary vids just the same. Thus, we present what would be our nominees for this year's "Best Style" category, the videos that went above and beyond on the fashion front, that featured looks as high-volume as the tracks they illustrated: Beyoncé's "Run The World (Girls)," Katy Perry's "Last Friday Night (T.G.I.F.)," Kreayshawn's "Gucci Gucci," Nicki Minaj's "Super Bass," and Britney Spears's "'Till The World Ends." And yes. We realize it's all very female-heavy, but we're OK with that! Sorry we're not sorry, but our girls brought their (capital) A game.


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Nine. Nine VMA nominations nabbed by Katy Perry for the 2011 VMAs. If that is too astronomical of a number to even fathom, think of all the places she's been this year; from the cosmic void of outer space and the awkward void of high school parties. Truth, her musical adventuring has earned her every single one of those nine nods. No one has put on as many hats (or hooves, or braces) as KP, who has three videos in a total of four crucial audience-picked categories ("Video of the Year," "Best Collab," "Best Female," and "Best Pop Song"), already coming in first for VMA nominations. Which means practically everyone is up against we've decided to pit Katy against herself to see which music video style will make like LOTR and RULE THEM ALL. From her alien turn in "E.T." to the angelic vibe in "Firework" to even a gawky Kathy Beth in "Last Friday Night (T.G.I.F.)", one look will certainly prevail. Let the battle of Katy vs. Katy vs. Katy begin!


Katy Perry's top makeup looks from "E.T," "Firework," and "Last Friday Night (T.G.I.F.)."
Photo: Courtesy of Capitol Records


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Lady Gaga was arguably the biggest style star of the year. She did it all, from transforming herself into a man for the September cover of Vogue Hommes Japan, to showing up in a head-to-toe meat dress at MTV’s Video Music Awards. Between her daring red carpet numbers and her embellished and sculpted performance ensembles, the pop star made headlines every time she stepped out of her hotel room! We can't wait to see how Lady Gaga reinvents herself in 2011, but in the meantime, let’s look back at her top style moments from 2010.


AT THE BRIT AWARDS: Lady Gaga looked almost ghostly at the 2010 Brit Awards, where she showed up in a custom-made Francesco Scognamiglio tiered cape. She stuck with the white theme by wearing a huge wig and lace mask by London milliner Philip Treacy.

Lady Gaga at The Brit Awards in London on Feb. 16.
Photo: WireImage


AT THE amfAR GALA: The singer showed off another head-to-toe white outfit at the amFAR Gala in New York City last February. Lady Gaga wore a textured white blazer with matching panties, hat and heeled boots. But her body decorations were what had people talking! The pop icon glued white pearls to her face to finish the look. We say, that’s dedication!!

Lady Gaga at the amfAR Gala in New York on Feb. 10.
Photo: WireImage


ON THE VMA RED CARPET: The pop star paid tribute to the late designer Alexander McQueen in one of his colorful creations at MTV’s 2010 Video Music Awards. Lady Gaga walked the red carpet in a floor-length gown from his Fall 2010 collection.

Lady Gaga at the 2010 MTV Video Music Awards in Los Angeles on Sept. 12.
Photo: PictureGroup


IN HER VMA MEAT DRESS: Lady Gaga’s infamous meat dress was, without a doubt, the year’s most talked about outfit. Designed by Franc Fernandez, the jaw-dropping look was made with REAL beef. And even though Fernandez used more than 50 pounds of meat, the designer said Gaga told him it was one of the most comfortable dresses she's ever worn!

Lady Gaga in the press room at the 2010 MTV Video Music Awards in Los Angeles on Sept. 12.
Photo: PictureGroup


AT THE GRAMMY AWARDS: Lady Gaga was dressed for the Grammy Awards exclusively by Armani Privé. From her lilac solar system dress, to her sparkly green stage number and white lightening bolt look, Gaga stole the show with both her in-your-face style and stage performances.

Lady Gaga at the GRAMMY Awards in Los Angeles on Jan. 31.
Photo: PictureGroup/Getty Images


IN FISHNETS: Taylor Momsen, is that you? Lady Gaga reminded us of the Gossip Girl actress in this revealing look that she wore for Lollapalooza in August, which included ripped fishnet stockings and a sheer top. We love how she tried to be modest by covering her nipples with star stickers! Classic Gaga.

Lady Gaga at the 2010 Lollapalooza Festival in Chicago on Aug. 6.
Photo: Getty Images


IN A SHEER BODYSUIT: Gaga continued with the sheer theme during an October performance in Los Angeles, where the pop star sported a see-through body suit adorned with sequins and studs. Lady Gaga carried the embellished look all the way down to her studded booties!

Lady Gaga performs at "We Are Plastic Ono Band" in Los Angeles on Oct. 2.
Photo: Getty Images


WITH SUN HAIR: It wasn’t her outfit (which was relatively tame for the performer), but Gaga’s crazy hairdo that stunned us at the 2010 International Consumer Electronics Show in Las Vegas. It's no wonder Gaga sported dark shades indoors...her hair looked like a big, bright sun.

Lady Gaga at the 2010 International Consumer Electronics Show in Las Vegas on Jan. 7.
Photo: Getty Images


IN TOUR OUTFITS: Lady Gaga loved Giorgio Armani’s designs so much that she tapped him to design several of her tour outfits! We can’t get over how colorful, voluminous, and sculptured each piece looked—and Gaga pulled them off fabulously.

Lady Gaga Performs on Tour during the 2010 Lollapalooza Music Festival in Chicago on Aug. 6.
Photo: WireImage


ON MAGAZINE COVERS: Lady Gaga’s magazine appearances were anything but cookie-cutter. She appeared on the September 2010 cover of Vogue Hommes Japan as her male alter ego, Jo Calderone, went topless for her cover shoot with Vanity Fair, and sported a machine gun bra and black thong for Rolling Stone.

Lady Gaga on the covers of Vogue Hommes Japan September 2010, Vanity Fair September 2010, and Rolling Stone July 2010.
Photo: Courtesy of Vogue, Vanity Fair, Rolling Stone


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MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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