Lady Gaga at the 2009 Video Music Awards.
Photo: Getty Images/PictureGroup
Once upon a time (i.e. two years ago) being a red carpet style reporter was a headache, but nothing unmanageable with a bit of Joan Rivers sass and a couple of good fashion contacts. Sure, you'd get Bjork in a swan dress or Cher missing the rear of her pants, but for the most part it was straight-forward. And then, Mother Monster came. Year zero, we like to call it in the trade. The day when the game was not only changed, but reset and rewritten by Lady Gaga.
As a first time VMA nominee in 2009, the lady arrived and then proceeded not once, not twice (a normalcy), and not even thrice. Nope. Lady Gaga switched her outfit a total of five times (six, if you include the after-party) and each one was more tongue-waggable than the one before it. The 2009 VMAs sent style writers into a tizzy for days: how audacious! How absurd! How Gaga! Let's just break down each look.
Jessie J at 2011 V Festival.
Photo: Getty Images
Holy neon-colored lips, Batman, but our girl Jessie J is the official house artist at the 2011 Video Music Awards! Not only is the Brit the baddest babe around, but she's one of the few ladies who might make us think rocking a cast looks kind of cool (hers, for the record, is gold. Duh). Whether or not she'll still be cast-laden for her killer performance is still up in the air, but we can't wait to check out what the "Price Tag" singer will be rocking. Blunt bangs, we're guessing, are a must. What color will her lips be? (We predict: NEON PINK!)
Pitbull is also scheduled to perform his VMA-nominated banger "Give Me Everything", which will be awesome, but not as neon-makeup-inspirational as Jessie! (Sorry Pit, but it's true.)
Watch the 2011 MTV Video Music Awards live from Nokia Theatre L.A. in Los Angeles on Sunday, Aug. 28, at 9 p.m. ET/PT on MTV and MTV.com. Catch the live preshow at 8 p.m. ET/PT and cast your votes for Best New Artist up until the show airs!
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A still from Lady Gaga's Muse Factory VMA promo.
If you're anything like us, you're nowhere close to having enough Lady Gaga in your life. Her history of sartorial risk-taking and deep rooting in popular music, without a doubt, consistently piques your interest and naturally, makes her the PUH-RIME subject for a blog such as ours. You know it. We know it. Even she knows it. Which is why she's (omgomgomgggg) performing at the 2011 Video Music Awards and obliged MTV with some seriously amazeballs promos just DRIPPING in fash-alicious goodness.
We already walked you through the series in which Gaga gets jazzy with her latest single "'Yoü And I", but last night during Jersey Shore, we watched the premiere of a SECOND promo with FOUR DIFFERENT OUTFITS. We watched with open-mouthed gazes as Gaga slithered from one pantsless outfit to the next in this "Muse Factory" TV spot, and seriously guys, our little hearts almost couldn't contain our rapture! Since we're sure you're dying to know, we're bringing you a break down of all the fashion credits from the promo - the hard work and creativity of fashion director Nicola Formichetti, stylist Brandon Maxwell, hair stylist Frederic Aspiras, makeup artist Tara Savelo, and nail guru Aya Fukuda.
Little Monsters in Times Square!
Oookay, like the rest of Times Square, we know that LADY GAGA IS IN THE BUILDING! The Little Monsters are lined up, our typing fingers are itching, and we can't wait to hear what Mother Monster has to say. We know it's a VMA announcement, and we know she'll be performing on Sunday, August 28, from the Nokia Theatre in Los Angeles at 9 p.m. ET/PT. And we know our world with both begin/end with her appearance. If you can't be here, be sure to tune in to Lady Gaga's live announcement and "Yoü And I" premiere!
Monsters, do you see yourself here?!
The 28th annual MTV Video Music Awards will air live on Sunday, August 28, from the Nokia Theatre in Los Angeles at 9 p.m. ET/PT. See the list of nominees, revisit last year's highlights and vote for your favorites in the general categories by visiting VMA.MTV.com.
Photo: Zana Bayne
No doubt you Little Monsters have already nailed the "watch it, learn the dance, load the video to YouTube, repeat" routine on Lady Gaga's music video for "'Yoü And I," which has shown up scattered like a trillion Easter eggs all over the interwebz over the past 48 hours. You've probably already gone and pored over all the envy-making FASHUN rampant in every frame.
You were all, "Where can I get a pair of those heels? Or that hat? Or ZOINKS, is that the custom leather HARNESS I'VE BEEN SEARCHING FOR?!??" Well, great news for you. Not only do we have aaaaall the fashion credits (thanks to Gaga fashion director Nicola Formichetti), but we've nabbed an EXTENSIVE, super exclusive interview and studio tour with Gaga's leather designer Zana Bayne, courtesy of our main man, Rory Rockmore.
Photo: Rory Rockmore
Soooooooooooooooo, last Saturday I had the pleasure of sitting down with one of the baddest bitches in leather, Miss Zana Bayne, creator and HBIC of Zana Bayne Leather. Who is Zana Bayne?
Lady Gaga waxes poetic.
Last year was the meat dress. The year before, she bled to death. So the minute we heard that Lady Gaga herself was performing at 2011's VMAs, we got on the horn to our bookies, started taking odds, and placed bets on what her Gaga-ness will wear. According the her hot-off-the-presses VMA promos, we might be betting on nothing, literally, as Gaga strips down to her bare essentials while singing a jazz rendition of "Yoü And I."
Gone is the Versace kaleidoscope of colors we've seen of late, replaced by a Gaga who invokes smoke-filled cafes and a poet behind the piano by setting things in black-and-white, looking like a classic dame who just wants to rid herself of her bra. Even though she has mod/modern angles and contrast galore, she nods to the classicism of a chick with a piano and an upright bass with waist-length string of pearls...which is one of the few things remaining when Gaga stops.
Watch Lady Gaga's 2011 VMA: First Look promo videos, and don't miss "MTV First: Lady Gaga," an exclusive live Q&A on Thursday, Aug. 18 at 7:49 p.m. ET. to watch Gaga discuss her "Yoü And I" video, her upcoming VMA performance, and make a special VMA announcement. Until then, here's a breakdown of all of the genius fashion and beauty scrawled all over this promo thanks to Gaga's fashion director Nicola Formichetti and their amazing team (Brandon Maxwell, Frederic Aspiras, Tara Savelo, and Aya Fukuda).
Britney Spears in the 2011 VMA promo.
Photo: Roderick Trestrail II
If the 2011 Video Music Awards are going to be ANYTHING like this Britney Spears' VMA promo, it's going to be fun-filled party with amazing music, insane dancing, and INCREDIBLE fashion. We noticed a RIDIC amount of spikes, studs, and leather so we had to get in touch with Brit Brit's stylist immediately to give us the nitty-gritty deets of her ensemble. Enter: Leila Baboi. She helped pick all the pieces for Ms. Spears' wardrobe, and she told us every last detail. Britney sported a torn vintage Helmut Lang tee over an Elkin top paired with shredded and cropped Levi shorts. She threw on a white studded Olima Atelier STATEMENT leather jacket and spiked Sam Edelman shoes with Alexander Wang quilted, leather spats over the top for a touch of edginess. Check out some of other the highlights below.
A younger Kreayshawn shows off her incredible nails,
Photo: Courtesy of Kreayshawn's Tumblr
When we first heard that Kreayshawn's ultra-catchy hit "Gucci Gucci", snagged her a spot as a VMA Best New Artist Nominee, we felt instantly vindicated for our massive girl crushes. That thick cat-eye liner, those killer nails, the shiny Minnie Mouse ears—there was just so much to obsess over...including the video's addicting DIY aesthetic. Suddenly, she was a much-welcomed respite from impossible music video looks with inaccessible designers, a demonstration that sometimes all a gal needs to look BANGIN' was plenty of jewelry, a penchant for dollar store digging, and swag (pumpin' out yo ovaries). So we wanted to know, has her scrappy sartorial vision always been this cool?
Stills of our most "Stylish" videos.
Photo: Courtesy of Columbia Records/Capitol Records/MTV News/Jive Records
Tonight's announcement of the 2011 Video Music Award Nominees means it's finally 2011 VMAs season (which, to us, is a lot like the best birthday ever plus a sugar high PLUS that episode of Fresh Prince of Bel-Air when Tom Jones sings "It's Not Unsual" WITH Carlton and he's all, "OMG, you're my IDOL—this is CRAZY")! I meeeeean, a night to honor all of the greatest videos of the year across the genres? We love. But we can't help but be just the teensiest bit #sadface that there's no recognition of the most stylish videos, because the 2011 nominees have got it going on.
BUUUUT just because it isn't quote-unquote "real" doesn't mean we can't praise these exemplary vids just the same. Thus, we present what would be our nominees for this year's "Best Style" category, the videos that went above and beyond on the fashion front, that featured looks as high-volume as the tracks they illustrated: Beyoncé's "Run The World (Girls)," Katy Perry's "Last Friday Night (T.G.I.F.)," Kreayshawn's "Gucci Gucci," Nicki Minaj's "Super Bass," and Britney Spears's "'Till The World Ends." And yes. We realize it's all very female-heavy, but we're OK with that! Sorry we're not sorry, but our girls brought their (capital) A game.
Nine. Nine VMA nominations nabbed by Katy Perry for the 2011 VMAs. If that is too astronomical of a number to even fathom, think of all the places she's been this year; from the cosmic void of outer space and the awkward void of high school parties. Truth, her musical adventuring has earned her every single one of those nine nods. No one has put on as many hats (or hooves, or braces) as KP, who has three videos in a total of four crucial audience-picked categories ("Video of the Year," "Best Collab," "Best Female," and "Best Pop Song"), already coming in first for VMA nominations. Which means practically everyone is up against Katy...so we've decided to pit Katy against herself to see which music video style will make like LOTR and RULE THEM ALL. From her alien turn in "E.T." to the angelic vibe in "Firework" to even a gawky Kathy Beth in "Last Friday Night (T.G.I.F.)", one look will certainly prevail. Let the battle of Katy vs. Katy vs. Katy begin!
BEST HAIR AND MAKEUP
Katy Perry's top makeup looks from "E.T," "Firework," and "Last Friday Night (T.G.I.F.)."
Photo: Courtesy of Capitol Records