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beastie boys

Mike D and King Ad-Rock of the Beastie Boys in 1992.
Photo: MTV

Season: 4 Episode: 15
Title: Summer '92
Original Airdate: 6/17/92
Appearances: Mike D and King Ad-Rock (The Beastie Boys)

STREET STYLE: BEASTIE BOYS AND THE X-LARGE STORE

Founded in 1991, X-Large was a monster on the streetwear scene. The brand had flagship stores on Vermont Street in Los Angeles and on Lafayette in Manhattan (now shuttered), and were considered the originator of the ape logo despite BAPE being super famous for theirs. It’s also known as The Beastie Boys' store because Mike D was one of the original founders. His role evolved throughout the years but the any ideas that the brand was just a Beastie Boys vanity project unfairly marginalizes co-founders and designers Eli Bonerz and his college pal Adam Silverman. That the X-Large brand continues to exist is a testament to how strongly the store and their business philosophy resonated with kids at the time. (X-Girl, Kim Gordon's sister-store venture, would come a couple of years later.)

In this clip, Mike D and Ad-Rock talk about the fashion of "anti-fashion" and about championing deadstock sneaker classics, baggy pants and what "some people would call... a T-shirt." It's a cheeky swipe at the fashion establishment, but more important, it's a view into the streetwear world. Ad-Rock and Mike D go into extreme detail to show off graphics on tees and features on pants. The whole segment predates the limited-edition streetwear mania that would entrance the youth of both coasts, who'd then spend nights sleeping in front of stores for select apparel and shoes. Plus, it was heartening to consider that kids who looked and spoke like stoop-sitting, parking lot-inhabiting, rap-listening derelicts could create a viable commercial venture based on the philosophy of selling what they wanted to wear. There's a great interview with Eli talking about the early days here.

Another reason the X-Large L.A. store was important is because it's where the Menace skate crew hung out. Billy Valdes, the kid who talks about baggy pants in this piece, was a member of the ragtag team led by Kareem Campbell, who had deep ties within the established skate community, but sponsored a motley bunch through Menace. For more, watch this amazing "Epicly Latered" about Menace on Vice.

There's also a great Big Brother interview with Billy (who you may also recognize as Stanly from Kids).

Though X-Large was a store, a brand, and a logo championed by Mike D on every international Beastie Boys tour, it was also, in the classic sense of a downtown store, very much a clubhouse where kids with common interests met up and hung out. Two years after the opening, in 1994, Supreme would open their store on Lafayette on the same side of the street cementing the area as a cool-guy loitering zone. And while X-Large still exists, the legacy of its early days serve as a call to arms throughout the decade and the one after for every hypebeast with a laptop to start a graphic tee line.

+ THE BEASTIE BOYS AND X-LARGE


RISE OF THE SUPERMODEL: CINDY CRAWFORD AS A PEPSI SPOKESMODEL

cindy crawford

Cindy Crawford on the set of her Pepsi commercial shoot in 1992.
Photo: MTV

The Cola Wars were raging. Pepsi was the "Choice of a New Generation" and “New Coke” had been rebranded Coca-Cola II. We're on set with the newly appointed Pepsi spokesmodel, Cindy Crawford, to shoot a series of soon-to-be-iconic TV commercials with director Joe Pytka. It's a grueling process with multiple outfit changes (a skintight white dress is deemed too racy because it's see-through), and Cindy is professional and patient despite the director's reputed disdain for models: “He's been known to call models Bim and Bo," she says. "He goes, 'Yo, Bim; Bo, get over here.'”

The spots feature Cindy in various situations, but the most memorable is the spot that aired during the 1992 Super Bowl. In every advertisement on the four-day shoot, Cindy is treated like a movie star, and if she wasn't already considered a national icon, this certainly cemented her popularity with the 79.6 millions of people who watched the Super Bowl that year.

+ CHECK OUT MORE PHOTOS FROM EPISODE 15

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cindy crawford

Cindy Crawford interviews photographer Gilles Bensimon at a photo shoot for 'Elle' magazine in 1995.
Photo: MTV

Season: 7 Episode: 37
Title: Romance Edition
Original Airdate: 2/14/95
Appearances: Gilles Bensimon, Bridget Hall, Morris Lapidus, Zoe Cassavetes, Adam Horovitz, Luscious Jackson, Toure

DEMYSTIFYING THE FASHION INDUSTRY: CINDY INTERVIEWS BRIDGET HALL, GILLES BENSIMON

By now, Cindy is a pro journo. While interviewing Bridget Hall, our host totally calls the young model out on being a hypocrite for telling girls to stay in school, since Bridget dropped out to make money. That's when things get real and they both bro down to talk about how grueling the job is.

With former Elle Magazine creative director and current America's Next Top Model photographer, Gilles Bensimon, Cindy is similarly about her business. She asks him how much control he exerts on set. He bristles at "control," explaining that his shoots are a collaborative experience and a group effort. Gilles maps out all of the looks beforehand, hiring a fit model to try on the outfits, which he then sketches to figure out if he likes the ensemble or not. This is an interesting contrast to the way Stephen Sprouse, Ellen Von Unwerth and Helmut Newton shoot.

Cindy has shot with Gilles for Elle covers before, and despite Gilles’s self-consciousness around our cameras, Cindy remarks that Gilles genuinely loves women. He looks slightly offended, as if she’s just called him pervy, but he's quickly disarmed. It’s nice to see Cindy so relaxed. Her hair is soft, she’s wearing a pastel cashmere tee with jeans, and she seems comfortable in her role as reporter. Gilles was formerly married to Elle MacPherson, but reality TV viewers may recognize him as the ex-husband to Kelly Killoren of The Real Housewives of New York City.

+ WATCH CINDY CRAWFORD INTERVIEWS GILLES BENSIMON


DEMOCRATIZING STYLE: TODD TIME WITH MORRIS LAPIDUS

todd oldham morris lapidus

Designer and 'House of Style' correspondent Todd Oldham interviews architect Morris Lapidus in 1995.
Photo: MTV

Todd continues to interview people who inspire him creatively. For this segment, he speaks to architect Morris Lapidus about his contributions to the South Beach skyline of Miami Beach. Morris, who studied architecture at Columbia, designed the Le Fountainbleu and the Eden Roc. His aesthetic has been called modern and post-modern, but for our purposes, that means swooping, curved lines, whimsical details and an exacting sense of humor. With Fountainbleu, he went “hog wild,” creating a giant curve to eschew the notion that buildings had to be rectangular.

Morris and Todd walk around Morris’s properties to pluck out details — like the bowtie pattern on floor tiles (a hat tip to Morris’s sartorial particularities), and how he hates certain patches of wallpaper for covering what was previously a beautiful mural. We already know how interior design influences Todd’s fashion designs, so it makes sense that Todd would want to talk to creators from this disciplines. Morris, who passed away in 2001, was a riot. He says he got rid of his generation's critics by outliving them, and cuts his own interview by telling us to stop rolling.

+ WATCH TODD OLDHAM TALKS ARCHITECTURE


DEMOCRATIZING STYLE: ZOE CASSAVETES AND ADAM HOROVITZ GO VALENTINE'S DAY SHOPPING FOR IONE SKYE

adam horovitz

Adam Horovitz of the Beastie Boys goes Valentine's Day shopping for his wife Ione Skye in 1995.
Photo: MTV

As a kid, I thought it was awesome that Adam Horovitz was married to actress Ione Skye. Not only was it an example of two cultural worlds colliding (music and acting), it was awesome that two cool people in large cities felt compelled to marry so young. I thought it was SO romantic (less so now, ahem...). Ione, who you’ll also recognize as a model in the X-Girl show, seems chill, and the fact that Adam is unworried about what to get her for Valentine’s Day in this clip with Zoe Cassavetes is sort of fantastic. Everyone is being normal and relatable.

Zoe, at this point of the series, is our “youth culture correspondent,” and her IRL friendship with Adam makes a trip to Frederick’s of Hollywood for lingerie infinitely less awkward or annoyingly sexxxy. A sheer white marabou-feather-trimmed bed jacket and a black, vinyl trench coat (that you can totally tell Zoe's going to go back for) are considered too racy, so they swan off to a candy store.

There will be no heart-shaped Russell Stover box for Ione. Instead, they go to a bulk candy joint and go nuts with scoopfuls of jelly beans, chocolates, a Ring pop and an Astro pop. Then there’s a quick stop into a photo printing store, where Adam gets an I Dream Of Jeannie-themed picture of himself on a mirror, and his shopping is complete. The experience is low-fi and there's nothing that Adam bought that any college or high school kid couldn’t afford. It's too bad Ione bought him a diamond-encrusted Ducati Desmosedici RR superbike! JK. She didn't do that. Especially since he sold his gold helmet to buy her the mirror.

+ WATCH V-DAY SHOPPING WITH ADAM HOROVITZ


MUSIC AND FASHION: LUSCIOUS JACKSON GOES SHOPPING

luscious jackson

Luscious Jackson and Theo Kogan of the Lunachicks at Perfidia's Hair World in New York City in 1995.
Photo: MTV

Luscious Jackson was an all-female group signed to the Beasties’ label Grand Royal. You may remember “Naked Eye,” the first single from their second album, Fever In Fever Out. Or “Here,” on the Clueless soundtrack. They disbanded only to reunite in 2011. This segment was filmed a full two years before they would hit it big in the Billboard charts in 1997, and it’s cool to see the ladies in their hometown of New York, and finding out what stores they frequent.

It’s awesome to get to see the original Perfidia’s Hair World in Patricia Field’s former location on 8th Street. The musicians are outfitted with enormous, stylized pieces: a look for a retro stewardess, rainbow layers, Wynonna Judd hair. You may recognize the aplomb and potential for humor when you realize that Perfidia of Perfidia’s Hair World was also responsible for Jerri Blank’s hair on the Amy Sedaris TV show Strangers With Candy. So classic.

We then run into the incomparable Theo Kogan of Lunachicks (and now Theo and The Skyscrapers), who looks sensational in massive strappy platform heels and socks, a tiny black and white dress, enormous red hair, and a head band that features wire bunny ears that predates Marc Jacobs’s bunny ears for Louis Vuitton, which Madonna famously wore at the 2009 Met Gala.

The group then goes thrift shopping at Housing Works, a charity shop that benefits homeless people in New York living with HIV and AIDS. The girls buy cardigans and puffy ski jackets that express their love of orange and beige. Then it’s a surprising trip to Brooks Brothers, where they pick up mixed-pattern shirts and clashing, hyper-preppy argyle sweaters, because menswear lasts longer and is often cheaper than comparable ladies’ clothes. It’s a lesson in perspective; counter-culture clothing can sometimes just be mainstream stuff flipped on its head.

+ WATCH LUSCIOUS JACKSON GOES SHOPPING


DEMOCRATIZING STYLE: AROMATHERAPY IS EN VOGUE

toure

Massage and aromatherapy with TV personality and novelist Touré in 1995.
Photo: MTV

This is a Valentine’s Day themed package on essential oils, but it’s also a reminder of how aromatherapy dominated the marketplace in the mid-‘90s. There wasn’t a gift shop in the world that didn’t sell a diffuser, and we all suddenly knew about the effects of sandalwood and what ylang ylang was. Admittedly, part of the reason why I wanted to share this footage is that it includes a very young Touré.

The Rolling Stone contributor, novelist and TV pop culture pundit learns about acupressure and reflexology from the comfort of a bathrobe and speaks in soothing tones as he is massaged in the cover of candlelight. It’s all very ’90s, back when we thought alternative therapies and not standing desks would SAVE OUR LIVES.

+ WATCH AROMATHERAPY


DEMOCRATIZING STYLE: SOFIA COPPOLA LAUNCHES MILKFED

sofia coppola

Sofia Coppola at the fashion show for her clothing line Milkfed in 1995.
Photo: MTV

Did you know that Milkfed was still being sold in Japan? No idea what the hell a Milkfed even is? Back in 1994, before she was an Oscar-winning director, Sofia launched a clothing brand. She started out with logo and graphic tees (you'll see a SUPER early version of the Che Geuvara joint in our footage) and I recall being especially fond of their tanks because there were super flattering at the arm and didn't give you armpit fat even if you were wearing the wrong bra.

Milkfed also made cut-and-sew items like A-line minis and simple pinafores and even if Sofia talks about her designing shortcomings (she does NOT consider herself a designer), this ex-Chanel intern definitely knows her audience. All of her clothes were affordable without being mainstream, like, the GAP and she simply made clothes that she and her friends liked that couldn't be found in stores. Boom.

+ WATCH SOFIA COPPOLA


+ CHECK OUT MORE PHOTOS FROM EPISODE 37

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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