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beastie boys

Mike D and King Ad-Rock of the Beastie Boys in 1992.
Photo: MTV

Season: 4 Episode: 15
Title: Summer '92
Original Airdate: 6/17/92
Appearances: Mike D and King Ad-Rock (The Beastie Boys)


Founded in 1991, X-Large was a monster on the streetwear scene. The brand had flagship stores on Vermont Street in Los Angeles and on Lafayette in Manhattan (now shuttered), and were considered the originator of the ape logo despite BAPE being super famous for theirs. It’s also known as The Beastie Boys' store because Mike D was one of the original founders. His role evolved throughout the years but the any ideas that the brand was just a Beastie Boys vanity project unfairly marginalizes co-founders and designers Eli Bonerz and his college pal Adam Silverman. That the X-Large brand continues to exist is a testament to how strongly the store and their business philosophy resonated with kids at the time. (X-Girl, Kim Gordon's sister-store venture, would come a couple of years later.)

In this clip, Mike D and Ad-Rock talk about the fashion of "anti-fashion" and about championing deadstock sneaker classics, baggy pants and what "some people would call... a T-shirt." It's a cheeky swipe at the fashion establishment, but more important, it's a view into the streetwear world. Ad-Rock and Mike D go into extreme detail to show off graphics on tees and features on pants. The whole segment predates the limited-edition streetwear mania that would entrance the youth of both coasts, who'd then spend nights sleeping in front of stores for select apparel and shoes. Plus, it was heartening to consider that kids who looked and spoke like stoop-sitting, parking lot-inhabiting, rap-listening derelicts could create a viable commercial venture based on the philosophy of selling what they wanted to wear. There's a great interview with Eli talking about the early days here.

Another reason the X-Large L.A. store was important is because it's where the Menace skate crew hung out. Billy Valdes, the kid who talks about baggy pants in this piece, was a member of the ragtag team led by Kareem Campbell, who had deep ties within the established skate community, but sponsored a motley bunch through Menace. For more, watch this amazing "Epicly Latered" about Menace on Vice.

There's also a great Big Brother interview with Billy (who you may also recognize as Stanly from Kids).

Though X-Large was a store, a brand, and a logo championed by Mike D on every international Beastie Boys tour, it was also, in the classic sense of a downtown store, very much a clubhouse where kids with common interests met up and hung out. Two years after the opening, in 1994, Supreme would open their store on Lafayette on the same side of the street cementing the area as a cool-guy loitering zone. And while X-Large still exists, the legacy of its early days serve as a call to arms throughout the decade and the one after for every hypebeast with a laptop to start a graphic tee line.



cindy crawford

Cindy Crawford on the set of her Pepsi commercial shoot in 1992.
Photo: MTV

The Cola Wars were raging. Pepsi was the "Choice of a New Generation" and “New Coke” had been rebranded Coca-Cola II. We're on set with the newly appointed Pepsi spokesmodel, Cindy Crawford, to shoot a series of soon-to-be-iconic TV commercials with director Joe Pytka. It's a grueling process with multiple outfit changes (a skintight white dress is deemed too racy because it's see-through), and Cindy is professional and patient despite the director's reputed disdain for models: “He's been known to call models Bim and Bo," she says. "He goes, 'Yo, Bim; Bo, get over here.'”

The spots feature Cindy in various situations, but the most memorable is the spot that aired during the 1992 Super Bowl. In every advertisement on the four-day shoot, Cindy is treated like a movie star, and if she wasn't already considered a national icon, this certainly cemented her popularity with the 79.6 millions of people who watched the Super Bowl that year.


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cindy crawford

Cindy Crawford goes backstage to find out what models think of posing nude in 1994.
Photo: MTV

Season: 6 Episode: 31
Title: Swimsuit Edition
Original Airdate: 6/9/94
Appearances: Naomi Campbell, Kate Moss, Helena Christensen, Calvin Klein, Manon Rhéaume, Kim Gordon, Daisy Von Furth, Sofia Coppola, Spike Jonze


Fashion is one thing, but for this segment House Of Style interviews Cindy Crawford, Amber Valletta, Shalom Harlow, Naomi Campbell, Kate Moss, Helena Christensen and Niki Taylor on the subject of modeling nothing: in other words, posing nude. Of the models, Niki is the only one who opts out of nudity entirely: “My body’s for my man.” Cindy talks about her decision to do Playboy because it exposes her to a new audience that may not read fashion magazines (but who obviously get Playboy for the articles). Kate talks about the appeal of her Obsession ads, with Calvin Klein chiming in to comment on the sensual nature of perfume and how challenging it can be to sell a feeling. He believes the Obsession ads are compelling not just for the nudity, but for the expression on Kate Moss’s face.

Many of the models agree that your relationship with the photographer — and the resulting level of confidence and comfort — is a huge part of why they’d choose to do nude campaigns or editorial; they appear genuinely confused about the backlash. A nude Allure cover image got the magazine banned in some parts of California, and Helena’s topless campaign for Express Jeans led to some store boycotts. Stephanie Seymour sizes up the experience best when she equates nude photos with getting a tattoo: It’s permanent, and can haunt you forever, so you have to take your time to do it right, make sure you’re protected and ensure that the photos are done in good taste.


kevin mancuso

Summer hairstyles by hairstylist Kevin Mancuso in 1994.
Photo: MTV

To be a teen in the ’90s is to know what it’s like to have a ridiculous hairstyle (or a series of them). It was the era of tiny hair barrettes, over-complicated pigtails, white-girl dreads and French twists. In this how-to hair segment, we have celebrity stylist Kevin Mancuso (trusted stylist to Natalie Portman and Taylor Swift in Central Park, displaying the bemusing summer up-dos that were all the rage in 1994. One liberally employs brightly-colored pipe cleaners. Another involves tiny Björk-style rave twists piled on the crown of the head with ends hanging down to create a fringe. Then there’s the repeated teasing and spraying that felts sections of hair into loose dreadlocks. Finally, there’s a side-parted, gelled, sleek look, with a wee pompadour for a rock-hard coif.



manon rheaume

Professional female hockey player Manon Rhéaume in 1994.
Photo: MTV

Applying what the boys of Dirt magazine did in their fashion editorial, here we use clothing to call attention to someone regular House of Style viewers may not be familiar with. Manon Rhéaume was the first lady of hockey. A Quebec native, she started skating at 3, and was the first woman to sign to a professional team in 1992 when she joined the Tampa Bay Lightning. She’s the OG Roller Derby Girl and famously turned down an offer to pose nude in Playboy. She also happens to be beautiful.

Here, Manon models Patricia Field and Antique Boutique on the ice. There are metallic jackets with leggings; tiny denim shorts and shrunken shirts; mini-skirts and pigtails. The infantilizing (or “kinderwhore”) trend that was huge in the ’90s is kinda a buzzkill, since Rhéaume’s strong and talented, and the costume changes are interspersed with interviews with her male teammates, talking about her incredible capability and athleticism. In one portion, Rhéaume’s skating around eating a soft-serve ice cream cone, and it looks sort of porn-y. But then she takes a spill and lands on her ass in the changing room, cracking up riotously over the splat of ice cream on the floor, which makes you fall right back in love with her.



sofia coppola spike jonze

Milkfed designer Sofia Coppola and video director Spike Jonze at the X-Girl streetwear fashion show in 1994.
Photo: MTV

X-Girl is the sister line to the X-Large brand, and to commemorate the launch of the collection designed by Sonic Youth’s Kim Gordon and stylist Daisy von Furth, the crew throw a renegade fashion show on Wooster Street, across from Marc Jacobs’s show, produced by indie darlings Sofia Coppola and then-boyfriend Spike Jonze. It is an unspeakably cool gambit: There’s a white sheet spray painted with the logo strung up in the background, and a milling crowd comprised of the likes of Zoe Cassavetes, Donovan Leitch, Francis Ford Coppola, The Beastie Boys, J. Mascis of Dinosaur Jr., and My So-Called Life Christmas ghost Juliana Hatfield. Once the Marc Jacobs show lets out, Steven Meisel, Anna Sui, Bill Cunningham, Linda Evangelista and Linda’s then-boyfriend actor Kyle MacLachlan join the others. Actress Ione Skye (then married to Adam Horovitz) models, as does downtown “It” girl Chloë Sevigny. The director Mike Mills designed the X-Girl logo, and most of the clothes resemble thrifted sportswear pieces. There are carefully cut T-shirts that are inspired by deadstock football jerseys, tennis shirts, and ringer tees (a.k.a. the “uniform for indie rockers”). The two founding designers and Chloë Sevigny were the fit models, so the clothes run small, but the focus of the abbreviated clothes is not on being conventionally sexy. The A-line silhouette of the mini-skirts and thigh-skimming dresses was intended to be flattering, but Gordon and von Furth’s design philosophy eschewed lycra because it was too clingy. Built by Wendy's Wendy Mullin also worked on several of the first collections. She has a scrapbook on her site that recounts some of those early days, and she reminisces on how Kurt Cobain's death had happened so close to the show that it cast a pall over the excitement in the hours leading up to the event.

It’s interesting to note that a lot of the more mall-ready clothes of the era, from Judy’s to Contempo Casuals, featured a lot of slippery, tight near-100% lycra compositions for their baby dolls. X-Girl was more about architectural construction: The short-sleeved, crew-neck dresses were cut narrow but not tight, in order to graze the body without confining it. It was a nod to the crispness of mod, as was the choice for all the models to wear flats. Von Furth also makes sure to note that their trousers are low-slung and intended for the skater girl who does not have to relegate herself to wearing oversized boy’s pants that are not made for her physique. The stove-pipe leg is carried throughout, but with a low-slung, tighter fit around a waist with a flattering, thick band. Gordon is notably 7 months pregnant with a daughter she says she hopes is a riot grrl.

X-Girl was important because it was cool enough to be exclusive and fetch a hefty, limited-edition price tag, but none of the pieces ran north of $60 — a fact that was important to von Furth, who says that most of her peers buy their clothes at vintage stores. She is an obvious fashion and construction nerd, rattling off the exact years the clothes evoke; her deceptively simple design features contributed significantly to the line’s popularity.

X-Girl stores have closed since the production of this segment, though the label still exists in Japan. A collaboration with Nike Sportswear was only available in Japan; there have also been collaborations with various bag brands. Two years after this show, von Furth is quoted in Vice about her styling work on a recent story in Dirt: “There was this cute kid named Mark Ronson [ed note: !!!!!] and it was about the lost generation of 1978… Alligator shirts and puffy down jackets and Rod Lavers.” Kim Gordon continues to work in fashion as well, and collaborated with Surface to Air in 2012. But this segment in 1994 is a huge moment in terms of the way mainstream fashion is being upstaged by streetwear, and how the power dynamic has shifted from the runway to the cool kids downtown. At one point, Sofia points out, somewhat facetiously, “You too can have a fashion show.” The words are enormously prophetic.



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cindy crawford

Cindy Crawford and classmate Mike Dulin head to their 10-year high school reunion in 1994.
Photo: MTV

Season: 6 Episode: 33
Title: Fall Edition
Original Airdate: 9/21/94
Appearances: Stephane Sednaoui, Shalom Harlow


Cindy Crawford may have risen to supermodel status, but her origins lie smack dab in the middle of an Illinois cornfield. For her ten-year high school reunion, Cindy returns to her family home in Dekalb, where Cynthia was (unsurprisingly) a fantastic student. She was on the pep club, student council and the math team; her yearbook photos reveal that she looked exactly the same in her senior year as she does at the time this segment was filmed. Her childhood friend Mike Dulin accompanies her to the dinner and dance, and everyone she talks to acts like a deer caught in headlights when faced with a camera crew. While her classmates are wearing double-breasted suits and fusty floral dresses, Cindy is wearing a spaghetti strap, bias-cut, black evening dress, and stands a foot taller than those around her. To her credit, you can tell that she wore a deliberately flattering but inconspicuous dress. At one point, she does, however, torture a male neighbor by asking if he was aware that she sunbathed nude on her roof. He’s flustered. You can tell that Cindy is as ambitious and sweet now as she was in school, but there is definitely some formality and distance due to her status. Being the most famous person to graduate from your high school may be a vindicating experience if you were bullied or otherwise unpopular, but you can tell that Cindy’s always been effortlessly well-liked, so she makes a point of saying hello to as many people as possible. It reminds us that superstars sometimes come from inauspicious places, and it’s weird to see worlds and time periods colliding. (It also makes me wonder how many of the guys bought her issue of Playboy.)



marc jacobs

Model Niki Taylor on the Marc Jacobs runway in 1994.
Photo: MTV

Anna Sui, Marc Jacobs, and Isaac Mizrahi all show piece-dyed, hyper-colored fur coats, and accents in the form of giant fur hats, fur collars and cuffs, and earmuffs. The toasty pieces are juxtaposed with tiny slip dresses and mini-skirts, but Calvin Klein bucked the trend with hemlines skimming the knee in somber 1940s cuts. Vivienne Tam took the somewhat out-of-vogue crochet trend for a patterned “grandma’s potholder” look, and Byron Lars ended his show with models dressed in skeleton bodices with floor-length black shirts, lifted up for the dramatic surprise of grass skirts tied around their knees.



dom casual

Fall fashion trends from Dom Casual in 1994.
Photo: MTV

This piece employs the New York streets as the runway, and while it includes stuff from Anna Sui and Jean Paul Gaultier, the other fashion credits are Liquid Sky, X-Girl, and magazine editor/photographer/stylist Walter Cessna’s short-lived line, Dom Casual. All three are indie labels with a renegade staff and youthful attitude. Dom Casual’s claim to fame was that the first fall collection featured clothing made from blankets allegedly stolen from American Airlines. Walter was slapped with a cease and desist, which led the company to pull its dresses from Pat Field and TG-170, a boutique on Ludlow Street. Walter had also been preparing a spring season featuring terry cloth skirts made from towels jacked from the Ritz-Carlton, which met a similar fate. The controversy hobbled the fashion company financially. Walter then pursued an illustrious career in media: He published a fashion magazine called The Key, which poked fun at New York’s Fashion Avenue. He also contributed as a writer/stylist/photographer to NY Talk, iD, Paper, The Village Voice, Interview and Elle.

The rest of the street style segment features a slew of textured accessories: corduroy house slippers, shearling shoes, and fuzzy, animal-print hats. There are cross-dressing gents in Jean Paul Gaultier, horned hats à la Jamoriquai, exaggerated collars, sweater vests, and A-line miniskirts. Fur and feather accents dominated outerwear, like marabou cuffs and jacket trims,and poufs on sweaters. Socks are pulled way up and shirts shrunken to bare the midriff. Rave culture had definitely infiltrated the downtown scene for a few years by this point, and clothing and record store Liquid Sky (where Chloë Sevigny famously worked) contributed logo tees and ripstop nylon rave pants.



boss hog

Hollis Queens and Cristina Martinez of Boss Hog show off sexy style in 1994.
Photo: MTV

Since this is the episode that Cindy Crawford visits her hometown, the segment starts off with her remembering how she used to sneak off to her church's cemetery to hook up with boys and ends with how she and her friends were so broke that the three of them would share fries and loiter for hours at the local McDonalds to pass time.

The middle portion of the segment shows members of the American punk blues band Boss Hog getting extra girlie in a massive hotel suite with slinky dresses, tiaras and a grip of makeup. Boss Hog was the collaborated effort of Jon Spencer (of Blues Explosion fame) and his wife Cristina Martinez (who sang vocals), Jens Jurgensen is on bass, Mark Boyce on keyboard and Hollis Queens played the drums. In this segment Cristina and Hollis have a slumber party—they have a cocktail, nosh on room service shave each other's legs, have an impromptu photo shoot and spend the night.



stephane sednaoui

Photographer Stephane Sednaoui shoots model Shalom Harlow for French 'Glamour' in 1994.
Photo: MTV

Downtown “it” girl correspondent Zoe Cassavetes is back again, this time on location for a Stephane Sednaoui shoot in Chinatown with model Shalom Harlow. Stephane, despite never having gone to school for photography or directing, would go on to direct a ton of critically acclaimed, highly-stylized music videos for the Red Hot Chili Peppers (“Give It Away”), U2 (“Mysterious Ways”), Smashing Pumpkins ("Today”), Björk (“Big Time Sensuality,” “Possibly Maybe”), and Alanis Morissette (“Ironic”).

Stephane is obviously an eccentric and a bit of an exhibitionist. He feeds off the energy of the rubbernecking passersby while marching down Bowery in a sarong. Shalom looks similarly gonzo in this shoot for French Glamour, which is intended to look like a “Futuristic Japanese comic book.” She sports dramatic makeup, and the fashion is hyper-colored and fun.



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cindy crawford jon stewart

Cindy Crawford with MTV Correspondent Jon Stewart and Director of Elite Model Management Ann Veltri in 1994.
Photo: MTV

Season: 6 Episode: 34
Title: Best Of Edition
Original Airdate: 10/19/94
Includes segments from:

  • Cindy Crawford Hangs Out With MTV's New Guy Jon Stewart (Episode 29)

  • Sibyl Buck Model Profile (Episode 29)

  • Modeling In Japan (Episode 30)

  • Todd Oldham Teaches Ricki Lake How To Pack (Episode 30)

  • X-Girl Streetwear Fashion Show (Episode 31)

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MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

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